TCC - Bacharelado em Administração (UAST)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2930
Navegar
Item Motivação como fator de produtividade: um estudo de caso em uma empresa de material de construção na cidade de Serra Talhada-PE(2020-10-23) Nogueira Neto, João Antonio; Ferreira, Leonardo Rodrigues; http://lattes.cnpq.br/9845689877157123; http://lattes.cnpq.br/0965321857767389This article was carried out with the aim of analyzing how motivation in the workplace can change the scenario of a company. The research was carried out with the employees of a company in the construction material sector of Serra Talhada-PE, in order to highlight the importance that motivation provides in the organizational environment and what changes impact its scenario. Showing the changes in various spheres that motivation or lack of it brings to the work environment, both the improvements that can happen as well as the problems that the organization can face in the absence of motivation on the part of its employees. In addition, this article also presents the factors that influence employees to feel motivated to exercise their functions, as well as the opposite factors, which contribute to them feeling unmotivated. From these obeservações, it was possible to verify that it is necessary that there are motivational incentives and that provide greater satisfaction so that employees will feel motivated and consequently will produce more and better. And the methodology of this work was field research of qualitative nature.Item BALANCED SCORECARD: Ferramenta de Gestão Estratégica orientada a correlação causa-efeito em Companhia do ramo energético do Sertão do Pajeú(2020-10-23) Lima Júnior, Gilson Luann de; Ferreira, Leonardo Rodrigues; http://lattes.cnpq.br/9845689877157123With the current market demands it is essential that the organizational structure of companies is systematized in a harmonious way with the macroenvironment. For, the sociocultural, legal, political/governmental, economic and technological aspects exert competitive pressure on the intrinsic functioning of institutions so that it needs an internal analysis that helps it understand what its strengths and weaknesses are. In this sense, in 4 order to offer consumers of electricity services and quality products companies in the energy sector benefit from administrative tools and methodologies such as management strategy that aims to unitize all the efforts that an organization has to achieve the goals and objectives outlined by the higher level translated efficiently and effectively to the other levels of the company. Thus, through bibliographic survey, investigation of strategies taken for prospecting consumer units with possible commercial losses, detection of competencies that need to be developed by employees, identification of the default of the population of the sertão do Pajeú and analysis of access to customers' knowledge to support and service channels and complaint of the concessionaire. To this end, this study aims to clarify the entire process of energy recovery related to commercial losses through the implementation of Kaizen ACT, document analysis and its continuous improvement actions transformed into learning and growth composing the balanced scorecard's reverse chain as a way to meet the new challenges. Thus, it is understood that the lack of alignment between financial aspects, processes, customers and best practices results in non-compliance with the objectives of the organization as each significant part of the company is looking in different directionsItem Planejamento e eficácia organizacional: o caso de uma unidade básica de saúde do Sertão de Pernambuco(2020-11-03) Silva, Ricardo Lopes da; Bilar, Alexsandro Bezerra Correia; http://lattes.cnpq.br/4369592935630639The Sistema Único de Saúde (SUS) was created in 1988 by the Brazilian Federal Constitution, to determine that it is the duty of the State to guarantee health for the entire population of this country, defending the universal right to health. In this sense, to achieve this purpose with quality, health organizations that are members of the SUS need an efficient and effective organizational management. Only through planning is it possible to determine the actions necessary for the good performance of this management. This article comprised a case study in a Basic Health Unit (UBS) in the Sertão Pernambucano, which faces difficulties in the development of its activities due to planning and management failures. The aim of this study was to investigate how the management of the UBS plans its activities, identify failures and propose measures to increase the effectiveness of this process. The methodology used was qualitative in nature, through exploratory research. A situational analysis of the UBS was performed, some problems related to the execution of services were identified, management tools were sought to minimize these problems, such as 5W2H and SWOT analysis. This method of diagnosis of execution was important for the analysis of the problem situation, being possible to point out available means to be used to achieve the objectives and direct the actions allowing to improve the functioning of the UBSItem Atendimento bancário em Serra Talhada: uma análise do nível de satisfação do cliente(2020-11-03) Brasil, Jhemilyn Michelle Silva; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571; http://lattes.cnpq.br/7464196045810940The opening of the financial market along with technological advances have brought new challenges for bank branches. Keeping customers happy is the main one, since the survival of organizations depend on their users to keep themselves up and running. In this perspective, the problem question of this study is to answer the following question: what is the degree of satisfaction of external clients with the provision of services of financial institutions in the municipality of Serra Talhada - PE? With this the main objective is to evaluate the degree of satisfaction of them. For this, the methodology used in this study is classified as descriptive exploratory of quantitative nature. A structured questionnaire was used as a data collection instrument in google forms. In the discussion of the results, it was found that in the four criteria evaluated, which were: self-service, cashier's service, conventional service, and online service via application; in all these customers were dissatisfied. The highest dissatisfaction rate was identified in the service criterion within the agency, in the item waiting time to be attended. After measuring the degree of customer satisfaction, dissatisfaction and discontent with the city's banking services were verified. Furthermore, it is concluded that consumer satisfaction is linked to the quality of the service, in this organizations need to pay attention to the execution of the services provided, especially in face-to-face service with the client.Item A percepção dos clientes sobre a qualidade dos serviços prestados no Instagram pela loja Mary Rommanel(2020-11-03) Silva, Mariana Letícia de Moura e; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/0410415646118737The quality of online services has become an important factor both for customer satisfaction and for making an organization more competitive in its market. Based on this, this work aims to evaluate the quality of services of a virtual store, from the perception of its customers. The survey sought to answer the following question: what is the perception of customers regarding the quality of online services provided by Mary Rommanel through Instagram, considering the perspective of self-service and the roles played by the seller? The research is characterized as exploratory and descriptive, having as a technical procedure, the case study. And it results in a positive perception of customers, regarding the services provided, with emphasis on the salesperson's response time regarding customer demands (via chat); the willingness to solve problems, answer questions; and, the transmission of confidence, delivering to the customer what he expects, in the right place and at the time appropriate to his needItem Terceiro setor em ação: mitigação de impactos socioeconômicos provocados pela pandemia da COVID-19(2020-11-03) Cavalcanti, Waleska Mirelle de Souza; Brandão, Suiane Valença; Bilar, Alexsandro Bezerra Correia; http://lattes.cnpq.br/4369592935630639; http://lattes.cnpq.br/9055757760457782; http://lattes.cnpq.br/4154225936777873The present work was relevant in view of the current pandemic scenario of COVID-19 and the consequences that its impacts have generated for the Third Sector Organizations (OTS), State and society. From this perspective, the study exposes how such organizations have worked, as well as what actions and tools are being developed to minimize organizational and social difficulties caused by the pandemic. The main objective of this research was to reveal the social and organizational implications of the impacts of the COVID-19 pandemic that occurred in the Third Sector Organizations: Centro Agroecológico Sabiá, located in Triunfo-PE and Centro de Educação Comunitária Rural (CECOR) located in Serra Talhada-PE. For this purpose, an exploratory and descriptive research was carried out regarding the purposes, and a case study regarding the means, with the application of questionnaires to the representatives of the organizations analyzed, guided by a qualitative open-up. The selection of the research locus was based on the consideration of the feasibility of execution and accessibility to people and information for the execution of the study. It was found that the OTS are dealing with the consequences of the suspension of their activities 4 demobilization of personnel and budget cuts resulting from the COVID-19 pandemic, however, they are developing control tools to resume their activities, seeking to contain the impacts of the pandemicItem Ações de extensão: a percepção dos acadêmicos sobre as lives temáticas do projeto administração na web durante a pandemia(2020-11-04) Silva, Talita Aiala Paiva; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/0190196862233112Knowing the importance that involves the extension in universities and that it is necessary to carry out activities that help bring the academic community closer to society, this paper aims to analyze the actions of the extension project Administration on the WEB, developed by professors and students of the Bachelor's degree in Administration course of the Federal Rural University of Pernambuco - Academic Unit of Serra Talhada (UFRPE/UAST), during the pandemic period of Covid-19. Therefore, the following research question is presented: what is the perception of the students about the actions of the WEB Administration project, implemented in the pandemic period? Putting on the agenda the Thematic Lives realized. Through this, the methodology was based on a case study, with descriptive and exploratory approach. The research subjects were professors and students from UFRPE/UAST and other institutions. A systematic review was conducted to understand what the authors approached on the subject and, to know the perceptions of people when it comes to the actions of the blog, a questionnaire was prepared, using Google Forms. It is reflected that the actions implemented by the blog, during the pandemic period, with the purpose of bringing the university and society closer together were effective, collaborating satisfactorily so that those involved understand the importance of communication and university extension within the academic environment in which they are inserted. The use of social media had been very relevant to the current context, since, with the demands of social distancing, it was possible to continue bringing the students closer, in addition to transmitting knowledge.Item Barreiras e incentivos relacionados à motivação dos colaboradores nas organizações: uma revisão sistemática de literatura(2020-11-04) Barbosa, Gabrieli Inacio; Feitosa, Maria José da Silva; http://lattes.cnpq.br/6887857776351323This study aims to identify barriers and incentives related to employee motivation in organizations. For that, a systematic literature review was carried out using the PRISMA method. The barriers to motivation found were: staying in the same job for a long time, emotional exhaustion and inadequate health conditions. And the most frequently found incentives were: engagement and participation at work, good remuneration together with other benefits, a good work environment, open and transparent communication and the possibility of growth within the organization. Some less frequently identified incentives were endomarketing and process redesign. This study contributes to company managers, as it points out important aspects for the formulation of human resources strategies. In addition, it increases studies related to motivation in organizations. For future work, it is suggested to analyze, under the lens of Herzberg's two factors model, the barriers and incentives of the selected works.Item Satisfação no trabalho: um estudo realizado em uma secretaria municipal de educação(2020-11-05) Tavares, Cícero Halefsom Tenório; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/3471786307583433Job satisfaction is a relevant issue for all organizations, whether public or private. This is because satisfaction is directly linked to the performance of employees in their functions. This research aims to verify the degree of satisfaction at work of the employees of a Municipal Department of Education, located in the interior of Pernambuco. It is intended to evaluate the degree of contentment through the Work Satisfaction Scale (EST), making interpretation and analysis of the collected data. The methodology used was based on a case study, with descriptive approach and exploratory character. The research subjects were municipal public servants responsible for the construction of teaching methodologies used in schools, so a questionnaire was applied, using Google Forms, distribution took place through the WhatsApp application, to capture data. After the analysis, it was found that the servers present an optimal level in the dimensions that deal with the degree of satisfaction within the organization in relation to the tasks they perform, friendship between colleagues and relationship with the leadership. However, low satisfaction rates were observed when it came to questions regarding salary. However, in an analysis of the overall data average, the servers are satisfied at work. Therefore, it is concluded that the theme addressed in the research has great relevance within the organ, noting that they are satisfied in certain aspects, which generates benefits for themselves, for the agency and for society, since they perform functions with more satisfaction.Item Análise do ciclo de serviços de uma loja de vestuário(2020-11-05) Silva, Regina de Almeida; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701The use of the service cycle works as a managerial tool that helps the organization to work with the intangible and variable aspect of its processes and the criteria used by customers to evaluate the services provided. This research aims to build the service cycle of an organization in the clothing sector and map the critical points of the process that may interfere with the satisfaction of its customer, considering the five dimensions of quality proposed by Zeithaml and Bitner (2003): reliability, responsiveness, security, empathy and tangible aspects of the service. The present research is exploratory and descriptive; with a qualitative approach and with the case study method, using a document and participant observation. The theoretical framework was based on the following authors: Las Casas (2019), Lovelock; Wright, 2006; Gianesi; Corrêa, 2018; Zeithaml; Bitner; Gremler, 2014, Fiebig; Freitas, (2011); Lamprecht, (1994); Cobra, (1986), Fitzsimmons and Fitzsimmons (2014), Albrecht and Bradford (1992), Grönroos (1984), Teixeira et al. (2012), Carlzon; Langerstrom, (2005). Spiller et al. (2004), Toledo et al. (2012). From the analysis of the satisfaction survey documents made by the company and the participant observation, it was possible to build the store's service cycle and observe that the critical moments are in the first stage of service provision - social networks and store visits. Therefore, it is necessary for the company's managers to evaluate this stage of their production cycle, in the quest to build customer loyalty and win new business.Item Percepção de sucesso na carreira sob o olhar de um grupo de colaboradores da Jodibe de Serra Talhada - PE(2021-02-18) Freitas, Gabriel Pereira de; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571This study aims to analyze the perception of success in the career of a group of employees of JODIBE, a beverage distribution company consolidated in the market, more precisely in the region where it is located in the municipality of Serra Talhada-PE. That said, a survey was carried out, with the help of the Perceived Success Scale in the Reduced Career, elaborated and validated by Costa (2010), together with eight company employees. The article has a quantitative and descriptive nature, with results collected through an online questionnaire, considering the profile of the professionals. The research indicates that the perception of career success is more expressive in the dimension that comprises the factors to know: values, creativity and development, than in the objective that counts on the factors, namely: remuneration and hierarchyItem O endomarketing e a satisfação dos colaboradores em pequenas empresas(2021-02-18) Silva, Yuri Avelino da; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571This article aims to analyze whether internal customer satisfaction and how it affects and contributes to the success of small organizations. Endomarketing has now become an essential tool for organizations, as it focuses on the integration and synchronization of all employees in the organization, making them allies when establishing the idea that their success is linked to organizational success. This tool came about through the need to develop ways to satisfy and motivate its employees. Within this aspect, the problem is to obtain an answer, how does endomarketing influence the satisfaction of internal employees? Thus, this study aims to understand how endomarketing influences the satisfaction of internal employees of two companies that manufacture children's pieces and women's fashion in the city of Custódia-PE. For this, the method considered as a multi-case study was used, with qualitative nature, a descriptive research with bibliographic review. In addition to the use of the structured questionnaire, data was collected for a deeper analysis on the subject. In the analysis of the results, the indicators that provoke the satisfaction of employees were determined, through efficient communication, training and some motivational elements, as well as how the tools can contribute to the growth and permanence of the organization in the market.Item Os fatores condicionantes para o empreendedorismo feminino local: um olhar para os empreendimentos em São José do Belmonte - PE(2021-02-19) Santos, Rayla da Silva; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571From a preliminary point of view, it can be noted that the number of men in business administration and in the organizational sphere is the result of a macho culture sustained for centuries through stereotypes legitimized by society itself. As stated in the latest Global Entrepreneurship Monitor (GEM) report, the rate of entrepreneurs established in Brazil in 2019 was 18.4%, while that of entrepreneurs 13.9%, this means a difference of 4.5 percentage points, or that is, there are approximately three million more men than women at this stage, although the female gender represents the majority in the country. Under this circumstance, although we have not yet achieved substantial equality, we observe that there is a significant growth of women in the entrepreneurial exercise. Thus, the objective of the article is to explore the profiles and conditioning factors that drive female entrepreneurship in the city of São José do Belmonte-PE. For this, the adopted methodology classifies the research as qualitative of exploratory and descriptive nature considering the bibliographic contribution for the theoretical guidance of the study. Finally, the results were obtained successfully, as we delimit the sociodemographic characteristics that describe the group of local entrepreneurs, as well as assimilate the purposes and aspirations that led to the choice of this work activity.Item Estruturação do processo de compras em um grupo de empresas de Serra Talhada-PE: estudo de caso(2021-02-19) Silva, Josefa Lauane Ferreira da; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571Considering the relevance that purchasing management has in the acquisition of quality materials and services, at the right time and at the lowest cost, this is one of the most important stages of the supply chain of companies. For this reason, a structured and optimized purchasing process directly impacts the organizational result, with regard to operation, meeting demands and billing. with this, the general objective is to understand the structuring of the purchasing management of the procurement sector of a group of construction and maintenance of electrical networks and real estate development located in the municipality of Serra Talhada-PE. For this, the method applied to this work is classified as a case study, adhering to a descriptive research of a predominantly qualitative nature. A semi-structured questinary based on the Ishikawa diagram was also used as a data collection instrument. In the discussion of the results, the main bottlenecks relevant to the destructuring phase of the group's purchasing management were investigated, and their respective impacts, as well as the corrective actions used to structure the purchasing process, optimizing the performance of the group company.Item Proposta de melhoria para o processo de concessão de crédito rural em uma agência bancária(2021-03-02) Santana, Lucinaldo Nogueira; Bilar, Alexsandro Bezerra Correia; http://lattes.cnpq.br/4369592935630639; http://lattes.cnpq.br/2548027982061620This article presents an improvement proposal for the credit granting process of a bank branch. The rural credit concession service is important to foster the local economy, especially in northeastern municipalities. But often, there is too much bureaucracy in providing this service, reducing its efficiency. In this context, the following research question was asked: how to make the process of granting rural credit from a bank branch, specialized in promoting regional development, located in Serra Talhada-PE, more efficient? In view of this inquiry, the general objective of this research was to analyze and propose improvements to the current rural credit process of a regional development banking agency in Serra Talhada/PE and as specific objectives: a) to verify how activities involving the granting of rural credit are carried out; b) identify the points that need improvement in the process; c) propose measures to optimize and provide higher quality to the service offered. A qualitative research was carried out, characterized as a case study. The techniques of direct observation and semi-structured interviews for data collection were used. The results showed that the 4 process under analysis has the following stages: registration, credit application, hiring, disbursement and filing, and excessive bureaucratic procedures were found. It was concluded that the reformulation in the flow of activities, mainly in reducing the amount of credit instrument (CI) routes can increase the efficiency of this process without causing further losses.Item Fatores de desmotivação dos funcionários públicos: um estudo de caso em uma escola municipal de ensino fundamental, na cidade de Carnaíba-PE(2021-03-02) Barbosa, Fernando Henrique; Ferreira, Leonardo Rodrigues; http://lattes.cnpq.br/9845689877157123The The research has as general objective, to identify which are the factors that cause the demotivation of the civil servants of a municipal school in Carnaíba-PE. Through the analysis of the specific objectives listed in the research, such as: verifying the demotivating factors in the view of the school's public employees; identify whether these factors affect employee behavior; understand the impact of demotivation on the productivity of the institution's employees. The research was carried out at the Governador Miguel Arraes Educational and Sports Complex, an elementary school in the city of Carnaíba-PE. Inaugurated in 2006 by Mayor José de Anchieta Gomes Patriota. The content that underlies this research is the concept of motivation, demotivation and Brazilian public service. The methodological procedure was based on a quantitative exploratory research. A questionnaire was applied to collect professional partner data and Likert's scale questions about demotivation. The information was collected between December 2020 and January 2021, with 21 employees (men and women) participating in the results. The survey found a variation in the demotivating factors for the interviewees.Item Gerenciamento de riscos em projetos: uma revisão sistemática(2021-03-03) Silva, Adrenalina Mariana Torres Neves da; Bilar, Alexsandro Bezerra Correia; http://lattes.cnpq.br/4369592935630639; http://lattes.cnpq.br/9906266310380920Risks are an uncertain condition that can somehow affect the purpose of a project. The risk management aims to increase the chances of these uncertainties not affecting the planning success. As they do not adopt the risk management practice in their projects, many companies, when faced with problems, failed to solve them and ended up going bankrupt. Therefore, this study aimed to explore how the theme of risk management in projects has been approached by the national literature currently in the scope of the Administration. As a methodology for research techniques were used for systematic literature review and content analysis for the identification and interpretation of publications on the subject in the scientific literature between January 2010 and October 2020 obtained from the database of the Portal Periódicos CAPES / MEC. The results showed studies addressing concepts, project and risk management steps, methodologies, models and tools for risk management that showed positive results of applications in companies of various segments and sizes. It was concluded that the concepts and techniques of risk management have been applied in different types of projects, in various scenarios and sectors of the economy, such as the software industry, agroindustry and companies of world size, thus demonstrating its strategic importance, as a management tool, for the success of organizations.Item O sistema de franquias e suas vantagens: o caso de uma empresa do setor farmacêutico do sertão pernambucano(2021-03-03) Matos, Túlio Bezerra de; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/8279252545757800This research can be inserted in the field of studies on the segment of pharmacies and drugstores, in which the search for chains and franchises has become a key part to achieve competitive advantage as a way to guarantee the survival of small and medium-sized companies in the hinterland. from Pernambuco. The objective of this work was to identify the perception of a businessman from the pharmaceutical sector, who works in the city of São José do Belmonte (PE), about the advantages of joining the franchise system. To meet the objective, this research is characterized as descriptive and exploratory, with a qualitative approach and has a technical procedure, the case study. Among the results found, one of the main advantages of joining the franchise system is the improvement of the company's training and management structure.Item Uma abordagem para melhoria da qualidade nos processos de prestação de serviços por empresas de informática(2021-03-05) Almeida, Jacqueline Rolim Cordeiro de; Silva, Paulo Mello da; http://lattes.cnpq.br/8976586263200932; http://lattes.cnpq.br/7816100647180836This research work presents an approach that makes it possible to map the processes of a computer company, in order to identify and analyze them in order to implement quality improvements in the provision of services to its customers. The choice of the theme was due to the importance that the improvement of the quality of organizational processes represents for companies, especially IT companies, which continuously seek efficiency and effectiveness in their processes, through their identification, analysis, and measurement for their evaluation. . All the processes carried out by the company were identified and in each scenario it was possible to analyze the current state (AS-IS) and propose a desired future state (TO-BE) with the proposed improvements. The ITIL methodology was used to redesign the services and the SERVQUAL methodology for the definition of indicators related to quality in the provision of the service. The analysis of the proposed scenarios allowed identifying which activities or stages have some type of failure or impediments that need intervention to correct them so that they do not compromise the process as a whole. The results show the implementation of the proposed approach to improve the quality of IT service provision processes, from the perspective of the proposed objectives, bringing reliability, security, customer satisfaction and efficiency and effectiveness in the execution of the workItem Características e contribuições dos laboratórios de inovação: uma revisão sistemática de literatura(2021-03-05) Oliveira, Bruna Roberta Lima de; Feitosa, Maria José da Silva; http://lattes.cnpq.br/6887857776351323The present study aims to describe characteristics and contributions of innovation laboratories. To this end, it was carried out a systematic literature review of qualitative approach. The results point out that innovation laboratories are part of several sectors, as well as have separate legal personality and decision-making autonomy. They are laboratories focused on the management of processes, the creation of new methods and tools, as well as the solution of social problems, in direct interaction with society. The research is limited by time constraints that made it impossible to search in other databases. However, this is an opportunity for future studies.