01. Universidade Federal Rural de Pernambuco - UFRPE (Sede)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/1
Navegar
6 resultados
Resultados da Pesquisa
Item Gerenciamento e consumo da informação no serviço público: um estudo de caso em setor de estágio em instituição de ensino superior(2023-09-12) Silva, Tamires Amanda Gonçalves da; Melo, Jaqueline Ferreira Holanda de; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2131976097619056The present work is a reflection from an internship experience and its record, which aimed to analyze the management of a social network (Instagram) Internship Sector of a public higher education institution, considering, mainly, to describe the production (process) and to expose the consumption of information (data); considering the field of Consumer Sciences. Themes focus on concepts and definitions of Social Networks; Attention Economics; Content Planning and Production; and Public Marketing. Methodologically, it was addressed qualitatively and as a case study; the results were analyzed in a descriptive manner. The main recommendation presented by the study is to reiterate the importance of considering digital social networks as a form of social engagement, as well as of improving the delivery of public services, as a management tool that increasingly effectuates the communication cycle between the parties involved.Item O negócio da beleza: conhecendo o público masculino e o consumo de serviços e produtos de bem-estar(2023-09-15) Farias, Nataly Lira Veloso de; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/5192625199647512The male beauty market is constantly changing, and understanding the consumption habits of this audience, as well as developing strategies to attract male consumers, are essential. This study aims to fill a gap in research on the consumption of aesthetic products and services by the male public, employing the integration of marketing with the study of gender to generate effective tools and tactics. By identifying the characteristics of this audience, analyzing their needs and motivations, as well as proposing personalized marketing strategies, we seek to contribute to the growth and improvement of the beauty market aimed at men and, in particular, aesthetic clinics. This project employed a qualitative methodological approach, based on bibliographic analysis, as well as a quantitative approach, using questionnaires as a research instrument. In this context, a survey was conducted using a questionnaire aimed at the target audience, made up of male consumers of beauty services and cosmetic products. The objective is to understand how marketing and gender studies can generate tools and strategies that awaken desire and attract the male public to consume aesthetic services and cosmetic products. This takes into account socio cultural transformations over time and how these changes influence the human behavior of this new consumer model. Recognizing that the beauty market is a sector in constant expansion and innovation, both in terms of products and services, and being one of the most promising segments, the beauty industry boosts the Brazilian economy and creates countless opportunities. Men's interest in self-care has significantly contributed to this growth. The results of this research highlight the main motivations that influence men's consumption behavior, with the opinions of friends and family being the primary influencing factor, followed by expert opinions. Finally, it can be observed that the surveyed group indicated self-image and personal well-being as the main motivations for the consumption of aesthetic products and services.Item Carne de búfalo: produção, consumo e características nutricionais(2022-10-07) Silva, Maria Vitória Gomes da; Pessoa, Ricardo Alexandre Silva; http://lattes.cnpq.br/0245806512931662; http://lattes.cnpq.br/3205016641166474This study aimed to address the production, consumption and nutritional characteristics of buffalo meat. The history of buffalo farming, the introduction and dissemination of buffaloes in the Americas was addressed, with a focus on Brazil, as well as talking about its production in the northeast region and in the state of Pernambuco. The meat production scenario and its obstacles, consumption and strategies to leverage its productivity were presented. Because the qualities of buffalo meat are undeniable, the product shows superior quality when compared to similar species, however, the consumption of meat is still not so widespread, since there is a stigma related to meat, where it is seen by many as a inferior quality product. So, using marketing strategies to promote its nutritional characteristics is an alternative that can boost the search for the product and, therefore, its production.Item A importância do marketing na atuação da Medicina Veterinária(2021-03-04) Melo, Hadassa Bezerra de; Ceolin, Alessandra Carla; http://lattes.cnpq.br/7810633996702948; http://lattes.cnpq.br/4529184571338859Item Consumismo verde: o paradoxo entre o capital e a crise ambiental, com a venda de soluções em potes(2021) Lopes, Yasmin Gonçalves; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/1249005258212414Green consumerism - the act of unavoidable purchase of "green" products - is the name given here to the socioeconomic phenomenon of the 21st century, which manifests a growing offer and demand for eco-friendly products. The present study aims to analyze the phenomenon of green consumerism in the face of the capitalist economic system, as well as the Consumer Society's perception of it, by observing the systematic deviation and the fake green, as well as investigating the increase in the consumption of eco-friendly or green-friendly products, verifying them as possible pot solutions. From this perspective, the perception of consumers about green marketing and greenwashing is of paramount importance, as well as the investigation of the feeling of guilt and anxiety in technologically active young people in the face of the current environmental crisis. The intent of this paper is to produce a strategic basic research in the face of the Consumer Society phenomenon, referred to as green consumerism. Based on descriptive and exploratory research, with a quali-quantitative approach, hypothetical-deductive method, carrying the procedures elaborated from bibliographic, documental and survey study. The results obtained through the manifestation of capitalist systematic deviation clearly show the correlation and perpetuation of deviation through fake green or false support for the environmental cause. Leading to increased production and consumption of eco-friendly products, seen symbolically due to educational failure, through green marketing strategies, as positive pot solutions. Giving subsidy to greenwashing and its false "green" advertisements, based on the economy of deception, as well as demonstrating the direct proportionality between increased consumption of products, including green-friendly ones, with increased environmental devastation, demonstrating the gullible consumer outlook. This highlights the socio-environmental suffering of the Consumer Society. Where population and environment are exploited, reaching catastrophic numbers in the loss of biodiversity, as well as the mental sickness of young people, who feel guilty, helpless and anxious in the face of ecocides, judging themselves betrayed by governments.Item Empreendedorismo e marketing para médicos veterinários inseridos no comércio on-line(2019-07-09) Melo, Deborah Ribeiro de; Oliveira, Andrea Alice da Fonseca; http://lattes.cnpq.br/2519790342576901The intent of this paper was to study, analyze and develop a plan of orientation on entrepreneurship and marketing in veterinary medicine, with emphasis on the actions directed to the e-commerce of products and services. The pet segment is a constantly growing market, with the improvement of technologies and internet tools, there is a need to take advantage of the business opportunities generated by these. The steps for creating an online store and marketing strategies for this type of service were presented. Using these tools, the Veterinarian can to create their own business and have greater chances of achieving success.