(2021-07-21) Santana Filho, João Carlos Adélio de; Coelho Júnior, Álvaro Furtado; http://lattes.cnpq.br/1248468009730949
This work aims to study the preferences of book consumers in relation to the digital book format, taking into account the differences in the physical book format and characteristics involved in reading habits. The methodology is qualitative in the first moment and quantitative in the second moment, through the methodological formula of interview, in the application of questionnaires in groups of books and readings on social networks. In this way, it was possible to investigate consumer preferences in relation to the digital book and how it impacts their decision-making when purchasing a book.
