(2019-07-09) Melo, Deborah Ribeiro de; Oliveira, Andrea Alice da Fonseca; http://lattes.cnpq.br/2519790342576901
The intent of this paper was to study, analyze and develop a plan of orientation on entrepreneurship and marketing in veterinary medicine, with emphasis on the actions directed to the e-commerce of products and services. The pet segment is a constantly growing market, with the improvement of technologies and internet tools, there is a need to take advantage of the business opportunities generated by these. The steps for creating an online store and marketing strategies for this type of service were presented. Using these tools, the Veterinarian can to create their own business and have greater chances of achieving success.
