01.1 - Graduação (Sede)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2
Navegar
8 resultados
Resultados da Pesquisa
Item Relações de consumo com as tecnologias digitais de informação e comunicação: o caso da Nat Natura no Twitter(2024-10-04) Santos, Melyssa Ingrid dos; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/2698814524148772Due to the increasing use and personification of virtual assistants by companies in search of better serving their customers and thus achieving new arrangements in the customer-company relationship, the need arose to better understand how this growing phenomenon occurs and what effects it produces in our current consumer society. Therefore, this work aimed to (i) relate the Culture of Convergence to the emergence of new consumer relationships; (ii) identify how Natura and the Nat Natura persona are perceived by consumers and what effects it generates in new consumer relationships; (iii) analyze the profile of Nat Natura on the digital social network Twitter; (iv) as well as identify and analyze the elements that characterize the brand representation for new consumers, through the analysis of data from a questionnaire applied to the public. To obtain the results, the levels of knowledge and involvement of consumers related to the brand persona were observed. For this purpose, a qualitative research was carried out through a literature review and the profile of Nat Natura on the digital social network Twitter was analyzed. In this way, 6 publications from their profile on Twitter were selected and analyzed, which obtained the greatest engagement and reach between September 2022 and August 2024. The results show that it is in the informality of the language, in the use of similarities in tastes, identity and values with its audience that the Nat Natura persona seeks to represent and create more personal connections with its new consumers.Item Verdade em crise: a manipulação da informação nas eleições presidenciais de 2022(2024-10-02) Arruda, Júlia Terto de; Faria, Maurício Sardá de; http://lattes.cnpq.br/1513772085737367; http://lattes.cnpq.br/1744648110216160The Internet and social media play a crucial role in the current information landscape, revolutionizing the way society accesses and shares information. In this scenario, fake news has become a growing threat to the integrity of modern democracies, especially in moments of great political importance, such as the presidential elections in Brazil. In this context, this research aimed to evaluate the typology of fake news in the construction of public opinion in the 2022 presidential elections, from the second round onwards, and using the qualitative methodology of discourse analysis. Through this approach, it was possible to identify the construction and dissemination of false narratives, originating from platform X – formerly Twitter –, with the aim of manipulating voters' perceptions, exploiting emotional vulnerabilities and pre-existing ideological prejudices. Fake news has proven to be an effective tool in the process of political polarization, creating an atmosphere of distrust and uncertainty regarding democratic institutions, especially with regard to the credibility of the brazilian electoral system.Item Análise de sentimentos dos tweets relacionados ao Superior Tribunal Federal no ano de 2019(2022-11-10) Cadengue, Guilherme Lapa de Araújo; Andrade, Ermeson Carneiro de; Bocanegra, Silvana; http://lattes.cnpq.br/4596111202208863; http://lattes.cnpq.br/2466077615273972; http://lattes.cnpq.br/8502533221842320The Social media since its inception has affected all Internet users. Networks such as Twitter provide a new form of communication, interaction and, above all, a way of expressing opinions about the different events of life in society, consequently enabling the generation of content. Knowing the opinions of Brazilians about public institutions is very important for engaging people in society, as agents participating in decisions that affect all individuals, that is, it is a form of social inclusion. The application of Sentiment Analysis is carried out in several areas in order to extract the content of public opinion. The objective of this work is to identify the feelings of the Brazilian population about the Superior Federal Court of Brazil through the content of published tweets between January and December 2019. For this, the tweets in the period were collected, which were pre-processed, classified and then analyzed. The results show highly polarized opinions, but generally negative opinions regarding the STF are predominant (estimate at 51.7%).Item Análise de Sentimos de Tweets Relacionados ao Uso de Máscara Durante a Pandemia da Covid-19 no Brasil(2022-10-07) Oliveira, Felipe de Araújo Morais Vilar; Andrade, Ermeson Carneiro de; http://lattes.cnpq.br/2466077615273972The world has recently gone through a global crisis. The COVID-19 pandemic began in a Chinese city called Wuhan in mid-December 2019 and spread across the world, infecting more than 596 million people and causing about 6.68 million fatalities. As the COVID-19 virus has much of its proliferation and contagion through the airways, experts and scholars in the health area recommended that the entire population wear masks in an attempt to stop the number of cases by creating a physical barrier to try to contain the respiratory droplets that serve as a means of spreading the virus. The use of masks in Brazil was adopted at the beginning of April of the year 2020, but its mandatory only started around the end of May of the same year. However, the misinformation about the use of the face mask generated great controversy, doubts and discomfort among the Brazilian population. This work aims to analyze the feeling of the Brazilian population regarding the use of masks as PPE (Personal Protective Equipment) through posts (tweets) taken from Twitter. The results reveal that an average of 89.3% of the tweets related to face masks were neutral. Most of these neutral tweets show the Brazilian population’s discomfort in using masks, but at the same time accepting the need to use them in an attempt to stop the spread of COVID-19.Item Análise de sentimentos de tweets relacionados a vacinas antes e durante a pandemia da COVID-19 no Brasil(2023-03-01) Silva, Íkaro Alef de Lima; Andrade, Ermeson Carneiro de; http://lattes.cnpq.br/2466077615273972; http://lattes.cnpq.br/7938306473921402In early 2020, the COVID-19 disease spread rapidly around the world and one of the ways to fight it is the vaccine. Governments faced problems with fake news and anti-vaccination groups. Thus, it is necessary to understand the feelings of the population in order to propose efficient public policies. This article describes a sentiment analysis on vaccine-related tweets in Brazil from June 2020 to June 2021. The results revealed peaks in total tweets in January and May 2021, the predominance of positive tweets, and feelings of confidence, fear, submission and sadness. They are also associated with former President Jair Bolsonaro. The negative polarity was the least common, showing that the Brazilian population was receptive to vaccines.Item Análise de sentimentos em Tweets relacionados ao desmatamento da Floresta Amazônica(2021-12-17) Silva, Vinicius José Paes e; Andrade, Ermeson Carneiro de; http://lattes.cnpq.br/2466077615273972; http://lattes.cnpq.br/7437953784606274The Amazon Forest is being devastated at the fastest pace in recent years. In 2021, the Amazon rainforest registers the largest accumulation of deforestation in 5 years, increasing from 13 thousand km2 between August 2020 and July 2021. An increase of 22% compared to the same period in the previous year, the highest number since 2006. Although many works address the issue of deforestation, none of them focus on analyzing the sentiments of the Brazilian population regarding the issue. This work presents an analysis of the sentiments of the Brazilian population related to the deforestation of the Amazon rainforest through the text mining of Twitter and aims to understand how Brazilian users opine and dialogue about the deforestation of the Amazon rainforest. The results reveal that Brazilian users tend to react to events related to deforestation in the Amazon forest on Twiter and that most users have a negative sentiment about the topic, reaching peaks of approximately 60% of tweets in a given time.Item A recategorização do objeto de discurso quarentena na página do Diário de Pernambuco no Twitter(2021-07-13) Oliveira, Letícia Júlia Silva de; Almeida, Sherry Morgana Justino de; Ranieri, Thaís Ludmila da Silva; http://lattes.cnpq.br/9800015399149501; http://lattes.cnpq.br/5332850255576710; http://lattes.cnpq.br/2641163214633763Este trabajo tiene como objetivo analizar la recategorización del objeto de discurso cuarentena en la página Diário de Pernambuco de la red social twitter. Nos anclamos en los supuestos teórico-metodológicos de la Lingüística Textual, de Cavalcante et al. (2014; 2019; 2020); Mondada y Dubois (2003), así como otros teóricos. De marzo a julio analizamos los tuits publicados por la página del Diário de Pernambuco en twitter, centrándonos en el objeto del discurso cuarentena, dado el contexto pandémico en el que nos insertamos en 2020. Este escenario dio paso a la adopción de esta medida de confinamiento domiciliario, con el objetivo de contener el avance del COVID-19. Sin embargo, en las redes sociales, esta acción gubernamental fue objeto de fervientes debates en twitter, revelando así opiniones divergentes en cuanto a la adhesión a la misma. Observamos, en las interacciones entre usuario-página, así como usuario-usuario, intensos procesos de recategorización, en los que se demuestra la inestabilidad característica del referente. Con esa perspectiva, se observa que los internautas expresan sus puntos de vista en base a la transformación de este referente, a veces de forma positiva, a veces de forma negativa. En definitiva, es posible observar un abanico de publicaciones con contenido agresivo que pretenden imponer determinadas categorizaciones. En este contexto marcado por la descortesía verbal online, se ve que las interacciones en red demuestren una nueva cara del periodismo, ya que este abre espacio a diversas manifestaciones que no se restringen al campo verbal, explorando también la semiosis múltiple.Item BRIMO: uma ferramenta para análise de sentimentos(2022-04-08) Sales, Otávio Alves Guedes; Andrade, Ermeson Carneiro de; http://lattes.cnpq.br/2466077615273972; http://lattes.cnpq.br/9546787079254144Twitter is one of the fastest growing social networks in recent years, being one of the main platforms for people to share their opinions through short posts called tweets. Every trending topic generates rich discussions, and an analysis of people’s sentiments about a topic provides a more comprehensive understanding of the subject. However, to our knowledge, there are no tools that make this type of analysis accessible to the general public. Thus, we propose BRIMO, a free web tool with simple and intuitive interface, which allows the analysis of sentiments quickly and objectively, through graphical representations of data. We evaluated BRIMO’s usability and usefulness with target users. The results indicate that the tool has great usability according to the criteria used, in addition to being useful for several purposes, in the perception of participants.