TCC - Bacharelado em Administração (UAST)

URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2930

Navegar

Agora exibindo 1 - 6 de 6

Ações de extensão: a percepção dos acadêmicos sobre as lives temáticas do projeto administração na web durante a pandemia
(2020-11-04) Silva, Talita Aiala Paiva; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/0190196862233112
Knowing the importance that involves the extension in universities and that it is necessary to carry out activities that help bring the academic community closer to society, this paper aims to analyze the actions of the extension project Administration on the WEB, developed by professors and students of the Bachelor's degree in Administration course of the Federal Rural University of Pernambuco - Academic Unit of Serra Talhada (UFRPE/UAST), during the pandemic period of Covid-19. Therefore, the following research question is presented: what is the perception of the students about the actions of the WEB Administration project, implemented in the pandemic period? Putting on the agenda the Thematic Lives realized. Through this, the methodology was based on a case study, with descriptive and exploratory approach. The research subjects were professors and students from UFRPE/UAST and other institutions. A systematic review was conducted to understand what the authors approached on the subject and, to know the perceptions of people when it comes to the actions of the blog, a questionnaire was prepared, using Google Forms. It is reflected that the actions implemented by the blog, during the pandemic period, with the purpose of bringing the university and society closer together were effective, collaborating satisfactorily so that those involved understand the importance of communication and university extension within the academic environment in which they are inserted. The use of social media had been very relevant to the current context, since, with the demands of social distancing, it was possible to continue bringing the students closer, in addition to transmitting knowledge.
Análise do ciclo de serviços de uma loja de vestuário
(2020-11-05) Silva, Regina de Almeida; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701
The use of the service cycle works as a managerial tool that helps the organization to work with the intangible and variable aspect of its processes and the criteria used by customers to evaluate the services provided. This research aims to build the service cycle of an organization in the clothing sector and map the critical points of the process that may interfere with the satisfaction of its customer, considering the five dimensions of quality proposed by Zeithaml and Bitner (2003): reliability, responsiveness, security, empathy and tangible aspects of the service. The present research is exploratory and descriptive; with a qualitative approach and with the case study method, using a document and participant observation. The theoretical framework was based on the following authors: Las Casas (2019), Lovelock; Wright, 2006; Gianesi; Corrêa, 2018; Zeithaml; Bitner; Gremler, 2014, Fiebig; Freitas, (2011); Lamprecht, (1994); Cobra, (1986), Fitzsimmons and Fitzsimmons (2014), Albrecht and Bradford (1992), Grönroos (1984), Teixeira et al. (2012), Carlzon; Langerstrom, (2005). Spiller et al. (2004), Toledo et al. (2012). From the analysis of the satisfaction survey documents made by the company and the participant observation, it was possible to build the store's service cycle and observe that the critical moments are in the first stage of service provision - social networks and store visits. Therefore, it is necessary for the company's managers to evaluate this stage of their production cycle, in the quest to build customer loyalty and win new business.
As estratégias metodológicas utilizadas pelos professores do curso de bacharelado em administração no ensino remoto emergencial.
(2022-05-27) Santos, José Everaldo de Lima; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; Não localizado
The implementation of Emergency Remote Teaching in higher education institutions in Brazil, especially public ones, imposed a new reality for students and teachers, who lived in a short time the implementation of changes in the teaching method. Therefore, the present research aims to answer the following question: what methodological strategies were used by the professors of the Bachelor's Degree in Administration at the Federal Rural University of Pernambuco, Serra Talhada Academic Unit, in the offer of their disciplines during the Emergency Remote Teaching? This research is characterized as exploratory and descriptive, having the case study as a technical procedure. Data collection took place with the application of a questionnaire and documental research. As a result, the teaching methodological strategies implemented by the teachers of the Bachelor of Business Administration in Emergency Remote Teaching were: problem-based learning, the flipped classroom, the case study, game-based learning, concept maps and seminars and discussions.
A percepção dos clientes sobre a qualidade dos serviços prestados no Instagram pela loja Mary Rommanel
(2020-11-03) Silva, Mariana Letícia de Moura e; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/0410415646118737
The quality of online services has become an important factor both for customer satisfaction and for making an organization more competitive in its market. Based on this, this work aims to evaluate the quality of services of a virtual store, from the perception of its customers. The survey sought to answer the following question: what is the perception of customers regarding the quality of online services provided by Mary Rommanel through Instagram, considering the perspective of self-service and the roles played by the seller? The research is characterized as exploratory and descriptive, having as a technical procedure, the case study. And it results in a positive perception of customers, regarding the services provided, with emphasis on the salesperson's response time regarding customer demands (via chat); the willingness to solve problems, answer questions; and, the transmission of confidence, delivering to the customer what he expects, in the right place and at the time appropriate to his need
Satisfação no trabalho: um estudo realizado em uma secretaria municipal de educação
(2020-11-05) Tavares, Cícero Halefsom Tenório; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/3471786307583433
Job satisfaction is a relevant issue for all organizations, whether public or private. This is because satisfaction is directly linked to the performance of employees in their functions. This research aims to verify the degree of satisfaction at work of the employees of a Municipal Department of Education, located in the interior of Pernambuco. It is intended to evaluate the degree of contentment through the Work Satisfaction Scale (EST), making interpretation and analysis of the collected data. The methodology used was based on a case study, with descriptive approach and exploratory character. The research subjects were municipal public servants responsible for the construction of teaching methodologies used in schools, so a questionnaire was applied, using Google Forms, distribution took place through the WhatsApp application, to capture data. After the analysis, it was found that the servers present an optimal level in the dimensions that deal with the degree of satisfaction within the organization in relation to the tasks they perform, friendship between colleagues and relationship with the leadership. However, low satisfaction rates were observed when it came to questions regarding salary. However, in an analysis of the overall data average, the servers are satisfied at work. Therefore, it is concluded that the theme addressed in the research has great relevance within the organ, noting that they are satisfied in certain aspects, which generates benefits for themselves, for the agency and for society, since they perform functions with more satisfaction.
O sistema de franquias e suas vantagens: o caso de uma empresa do setor farmacêutico do sertão pernambucano
(2021-03-03) Matos, Túlio Bezerra de; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/8279252545757800
This research can be inserted in the field of studies on the segment of pharmacies and drugstores, in which the search for chains and franchises has become a key part to achieve competitive advantage as a way to guarantee the survival of small and medium-sized companies in the hinterland. from Pernambuco. The objective of this work was to identify the perception of a businessman from the pharmaceutical sector, who works in the city of São José do Belmonte (PE), about the advantages of joining the franchise system. To meet the objective, this research is characterized as descriptive and exploratory, with a qualitative approach and has a technical procedure, the case study. Among the results found, one of the main advantages of joining the franchise system is the improvement of the company's training and management structure.