01.1 - Graduação (Sede)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2
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23 resultados
Resultados da Pesquisa
Item Consumo de animações por adultos: uma análise das motivações e percepções(2024-10-04) Silva, Everleyde Roxelle Cavalcanti da; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/3968848300464810The objective of this research is to thoroughly analyze the motivational aspects that influence the consumption of animations commonly associated with children and adolescents but that captivate a more experienced and diverse audience. This phenomenon reflects a significant shift in the collective perception of the role of animations in contemporary society. The cinematic landscape of animations presents a vast and rich field of complex themes, often underestimated, that reflect and express deeply rooted sociocultural constructions in different social contexts. By exploring this creative universe, it becomes possible to better understand the structural dynamics that not only stimulate culture but also attribute profound meanings to the consumption of animations as cultural products. Moreover, understanding the concept of animation allows for the demystification of outdated stereotypes and the breaking of stigmas often associated with human subjectivity, highlighting its relevance as an art form and a cultural expression.Item O paradigma da indústria cosmética no século XXI: o homem um novo mercado(2024-09-30) Barbosa, Rafaela de Souza; Sousa, João Morais de; http://lattes.cnpq.br/9057718684364301; http://lattes.cnpq.br/4333220150655629This monograph aimed to analyze the influence of the cosmetics industry on men. In essence, it addresses a dynamic study that precisely delimits the compelling viability of the aesthetic standard adopted by the male public today. In view of this, the participation of the media, especially social networks and digital influencers, partnerships with the cosmetics industry, in the launch of products and effective conquest of this public are visible. In addition, it has a representative study on the behavior of men in ancient times and their relationship with the aspect of beauty, considering its importance and influence at the time. In short, it presents a presentation of research data on the acceptance and adherence of men in the world of beauty, with reference to cosmetics. The objectivity of this study is quite representative and aims at the interpretation of informative and comparative data, in addition to the investigation of men's behavior in relation to the cosmetics sector. This monograph has a bibliographic, qualitative, descriptive and informative study, through research in digital books, articles and educational websites. Therefore, it is clear that the cosmetics industry has definitely won over the male audience and has been launching more and more products aimed at them, whose acceptance is quite representative.Item Como o capitalismo de vigilância influencia o comportamento do consumidor: uma plataforma instagramágico(2024-10-09) Lima, João Wellington de; Freitas, Dayse Amâncio dos Santos Veras; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/3760247991082202With the transition from industrial to informational development, a structure for the transmission of information and globalized communication was created. This structure provided the emergence of new interactions, control, social transformation and a new type of power, called Instrumentary, configured by digital surveillance. With surveillance capitalism, which is a new logic of capitalism defended by author Shoshana Zuboff (2020), human experience was transformed into behavioral data, considered the new raw material and creating a new type of market. Currently, such data is collected from digital tools and platforms. The present work sought as an object of study the social network platform Instagram, with the hypothesis that consumers/users of this social network identify that they are influenced by the data generated through the platform. To explore the topic, bibliographical and qualitative research was carried out, with a survey of theoretical references. To collect information, the method used was the application of a questionnaire using the Google Forms tool, applied between the 3rd and 18th of September 2024 and analyzed based on the surveillance capitalism concept of Zuboff (2020). As a result, it was found that users/consumers of the social network Instagram are influenced by the platform based on the advertisements received. And the conclusion is that surveillance capitalism is a key factor in today's society, as through data mining and collection they can influence several individuals through the analysis of their information generated on platforms.Item Benefícios e desafios das feiras agroecológicas de Recife - PE: uma análise da comercialização local(2024-10-01) Silva, Gleyce Kelly de França; Ribeiro, Maria Norma; Rocha, Laura Leandro da; http://lattes.cnpq.br/7226123934022759; http://lattes.cnpq.br/3643578234373660; http://lattes.cnpq.br/8532351925608551Item Análise da motivação do consumidor para bens falsificados: um estudo de caso na indústria da moda(2023-09-06) Santos, Rebeca Brandão dos; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0012117413384643The objective of this research is to raise subsidies for a theoretical reflection, starting from the analysis of the problem of the naturalization and growth of the use of counterfeit and pirated objects, also known as replicas, with the intention of improving the understanding about the motivations for buying and using these products, in addition to the satisfaction of contemporary consumers. In order to achieve the project's objective, bibliographic research, field research, data collection with the application of a digital form, and use of the observation and comparison method in the research approach will be carried out, using the qualitative approach with users of fake fashion products. As a result of this project, it is expected that discussions will take place on the increase of this specific consumption, taking into account its more accessible prices, which provide greater ease of acquisition in the illegal market. Furthermore, it is expected to argue the assumption of social inclusion through clothing in the use of items that characterize identity and belonging to specific groups.Item Globoplay: o consumidor na era do entretenimento digital(2024-03-19) Barbosa, Artur Lucas Santana; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/2033059765303774The consumption of entertainment has seen significant changes due to the rise of major productions and the increase in global distribution channels, especially through cinemas and DVD sales. However, the digitization and virtualization of consumption have led to new ways to access this content, both legally and illegally, with streaming platforms playing a key role in fighting piracy, although sometimes enabling illegal consumption through their own programming features. This study aims to analyze how the habits of Brazilian consumers in consuming cinematic content through streaming platforms have changed, focusing on Globoplay, the only Brazilian platform recognized in the national market. Additionally, the study seeks to understand consumer behavior towards other platforms through questionnaire data collected from the public. The results show that streaming platforms have become popular in the last decade, with the pandemic accelerating audiovisual consumption through these new access options. Notably, there has been a significant increase in Globoplay users, prompting the platform to rethink its dominance in the Brazilian entertainment market.Item Análise do comportamento do consumidor e das transformações nos espaços físicos de atendimento dos serviços de A&B decorrente da pandemia de COVID-19 no estado de Pernambuco(2024-03-07) Cirne, Lara de Andrade; Calabria, Ericka Maria de Melo Rocha; http://lattes.cnpq.br/3564220946174205; http://lattes.cnpq.br/8761972544307528Item A jornada do consumidor minimalista(2023-09-14) Melo, Adriene Elizabeth Vieira de; Souza, Angela Cristina Rocha de; http://lattes.cnpq.br/1030836126649193; http://lattes.cnpq.br/1520245741783041This research aims to understand the journey of the minimalist consumer. The consumer journey is understood as a set of steps that involve the customer in a process that begins with identifying the need for the purchase until the post-purchase period. This theme is relevant to Consumer Science, as consumption is the object of this Science, it is necessary for professionals in the area to understand how consumers who adopt a minimalist lifestyle carry out their consumption. On the other hand, Oliveira e Da Silva Paula (2021), point out that few studies have been developed from the perspective of the minimalist consumer. Thus, descriptive exploratory research with a qualitative approach was carried out to achieve the objectives. Data were collected from July 25 to August 13, 2023, through semi-structured interviews with ten individuals who declared themselves minimalist consumers. These were selected using snowball sampling. The script of questions used in the interviews was developed based on Scherer (2023) and the data were analyzed using the technique of content analysis by Bardin (2009) considering the bibliography of authors who deal with the theoretical categories of the research, that is, minimalist lifestyle and the consumer journey. The results showed that the practice of conscious consumption differentiates the journey of a minimalist client from those who do not adopt this lifestyle. Among the consumption practices identified are making shopping lists, searching for information online and in physical stores, and valuing price, durability, and quality as criteria for evaluating offers. As for the evolution of minimalist consumers, despite the difference between respondents in the time they consider themselves minimalists, all reported already practicing the principles related to this lifestyle. However, when it comes to the “pressure” suffered by society for being minimalist, the consumer who has had this lifestyle for a longer time is more resistant to pressure. Finally, we conclude that the minimalist consumer, in his customer journey, follows the stages of the purchase decision process established by Blackwell, Miniard, and Engel (2005). However, this process is influenced by the minimalist lifestyle, the primary purpose of these consumers' journey, leading to more conscious shopping, buying what is necessary, and considering the balance of finances. Thus, this result corroborates the study by Becker et al. (2020) who understand that the consumer's shopping experience is composed of a double journey, the customer's and the consumer's.Item Ir ao cinema: entendendo o processo de decisão dos frequentadores de cinema de Recife(2023-09-22) Brito, Raul Júlio Ribeiro de; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/9542706552979460Cinema is one of the most popular forms of entertainment today, and it continues to grow. Since its popularization at the beginning of the 20th century, cinema has proved to be a cultural activity of great commercial value. Since its popularization in the early 20th century, cinema has proved to be a cultural activity of great commercial value, due, among other factors, to its easy reproduction, a convenience that has only increased with the digital age. But due to processes that began in Brazil in the 1960s, there was a concentration of cinemas in shopping malls, which can bring a certain convenience by combining spaces for socializing, leisure and consumption, but it also imposes limitations and acts as a segregating agent. This study aims to understand what leads consumers in Recife to choose which movie theater to go to, using questionnaires applied online via google forms and interviews applied in person at movie theaters in Recife, as a way of collecting data, and carrying out a bibliographic survey based on online repositories and personal collections.Item Características conceituais de cafeterias especializadas e comportamento do consumidor: análise de um estabelecimento no Recife(2023-09-20) Lima, Izabelh Silvina de Paula; Calabria, Ericka Maria de Melo Rocha; http://lattes.cnpq.br/3564220946174205; http://lattes.cnpq.br/9994022097407428
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