TCC - Bacharelado em Administração (UAST)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2930
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Resultados da Pesquisa
Item Síndrome de Burnout, pandemia e o ambiente institucional universitário: estudo de caso em uma IES pública brasileira(2022-05-27) Melo, Mayara Gonçalves de; Brandão, Suiane Valença; http://lattes.cnpq.br/9055757760457782; http://lattes.cnpq.br/0413455121367363The transformations caused by the covid 19 pandemic mainly affected the social environment, health, the economic and educational field. In the context of Brazilian public university institutions, management adopted the necessary changes to ensure the maintenance of the teaching offer. The remote format for conducting the classes was the main one and it was around this modification that the others took place. From this perspective, the present study aimed to identify the impacts generated by the pandemic on the dynamics of teaching activities in Brazilian public universities and determine whether such impacts contributed to the development and/or intensification of Burnout syndrome in teachers. For this, the Maslach Burnout Inventory - Educators Survey (MBIES) was applied, which, associated with questions about the socio-economic profile of the participants, made up the questionnaire adopted for the research. The questionnaire was sent to 185 professors at the Serra Talhada-PE Academic Unit and 20 responses were returned. The data evaluation made it possible to identify the impacts generated by the pandemic, analyze the Burnout Syndrome subscales, and measure its existence in the institution. It was evident that management in higher education experienced difficult periods, and for that reason institutions needed more flexible, differentiated, and understanding managers. To prevent work overload, it is necessary to adopt risk management practices, public management innovation measures, psychological monitoring of teachers, and, if necessary, apply changes to prevent the spread of the syndrome in the institution.Item As estratégias metodológicas utilizadas pelos professores do curso de bacharelado em administração no ensino remoto emergencial.(2022-05-27) Santos, José Everaldo de Lima; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; Não localizadoThe implementation of Emergency Remote Teaching in higher education institutions in Brazil, especially public ones, imposed a new reality for students and teachers, who lived in a short time the implementation of changes in the teaching method. Therefore, the present research aims to answer the following question: what methodological strategies were used by the professors of the Bachelor's Degree in Administration at the Federal Rural University of Pernambuco, Serra Talhada Academic Unit, in the offer of their disciplines during the Emergency Remote Teaching? This research is characterized as exploratory and descriptive, having the case study as a technical procedure. Data collection took place with the application of a questionnaire and documental research. As a result, the teaching methodological strategies implemented by the teachers of the Bachelor of Business Administration in Emergency Remote Teaching were: problem-based learning, the flipped classroom, the case study, game-based learning, concept maps and seminars and discussions.Item Aspectos sociais das mulheres empreendedoras na cidade de São José do Belmonte-PE(2022-06-27) Silva, Edna Neroneide da; Melo, Paulo Thiago Nunes Bezerra de; http://lattes.cnpq.br/2786487491698072; http://lattes.cnpq.br/7520182798484847The main objective of this study is to analyze the social aspects of women entrepreneurs in the city of São José do Belmonte-PE. Entrepreneurship is on the rise in Brazil. With the growing insertion of women in the labor market, the dream of opening their own business arises, associated with the desire to have financial independence, achieve success and be their own boss. From this process of female growth, numerous challenges emerge. Women face sociocultural barriers that, added to the problems of the business world, form their new social context. The research was developed through a qualitative study, exploratory and descriptive, with direct observation and in-depth interviews. From the analysis carried out, it is noticeable that debates such as gender bias and family-work conflicts still frequently emerge, composing the main challenges they face and their evident capacity for resilience. The set of aspects that motivate women to set up their own businesses are diverse. Through the courage to take risks, entrepreneurs seek their personal and professional fulfillment. It is concluded that women entrepreneurs in São José do Belmonte face several conflicts in their social context, however it is clear that determination is a common characteristic.Item Marketing digital: Um estudo referente ao impacto e a importância do marketing digital sobre a fidelização dos clientes de uma empresa do segmento de mercado de chocolates finos localizada no município de Salgueiro-PE(2022-05-20) Freitas, Ayane Rezende Barboza de; Silva, Luciana Isabela Borges dos Santos; http://lattes.cnpq.br/0732507446275556; Não localizadoThis article aimed to present the importance of strategies and tools used by digital marketing and their impact on customer loyalty of a company in the market segment of fine chocolates located in the municipality of Salgueiro-PE. Such strategies and tools become fundamental, in the face of a context of constant changes in the market. The means of communication, such as social media, are capable of providing companies with a new means of disseminating and promoting their products and services and of bringing the company and customer closer 5 together. To achieve this objective, two specific purposes were raised: To analyze how digital marketing strategies and tools are used to retain and retain the company's customers; and verify the degree of interactivity and approximation between company and customers. For the method, the qualitative-quantitative research technique was used, through which a questionnaire was developed to be applied to the company's manager and customers, in order to collect information on the subject addressed. Finally, the results obtained show the importance of a well-planned digital marketing plan for a better use of all the tools and strategies that it can offer along with social media as a means of marketing, dissemination and promotion. Such means are currently used by companies to better meet the needs of customers and, in this way, satisfy them and make them loyal customers.Item Fatores que (des) motivam alunos e professores nas organizações de ensino superior: uma revisão sistemática de literatura(2022-05-26) Pereira Neto, Antonio Alves; Feitosa, Maria José da Silva; http://lattes.cnpq.br/6887857776351323; http://lattes.cnpq.br/0392140520554398The present study aims to identify the factors that (dis)motivate students and professors in the environment of higher education organizations. To this end, a Systematic Literature Review was carried out. A search for scientific articles was carried out through the research platforms: Spell, SciELO, and Google Scholar. The factors that motivate teachers are: recognition, achievement, progress, research development; and those that demotivate, are linked to the work environment and salary. As for the students, they are intrinsically and extrinsically motivated by factors such as: personal interest, learning, institutional prestige, job market, personal achievements and professional training, and the factors that demotivate them are: the overload of activities and the time to perform them, failure, doubts regarding the course, and the faculty that was considered a demotivating factor due to some actions and attitudes. This study can contribute to the managers of higher education organizations, whether public or private, in the search for understanding important aspects of the motivation of students and teachers. The work carried out presented limitations in the search for articles that dealt with the (un)motivation of teachers, for future works, it is suggested to increase the number of bases for the search, as well as to include other languages in the searches, in order to have a greater understanding of the phenomenon studied, as well as to expand the knowledge about motivation on the part of students and teachers.Item Aspectos que levam à (in) eficiência do processo logístico na distribuição de medicamentos(2022-05-27) Alves, Leandro Batista Furtado; Feitosa, Maria José da Silva; http://lattes.cnpq.br/6887857776351323; http://lattes.cnpq.br/8285569014741132the present study was developed in the modality of systematic literature review and aims to identify aspects that lead to the (in) efficiency of the logistics process in the distribution of medicines. As methodological procedures it was performed a search for scientific articles through the research platforms: Spell, SciELO, CAPES journals portal and Google Scholar, being used for the systematic review of results those that were in accordance with the scope of the work. The main aspects that lead to (in) efficiency are: lack of parameters to assist in the programming of acquisition, absence of inventory control, lack of qualified personnel, inadequate infrastructure for storage, underutilization of the information system and budgetary and financial constraints in the case of the public sector and, on the other hand, the monitoring and evaluation of each step of the logistics flow, the use of information technology in management, management of drug distribution by pharmacists and adequate transportation, contribute to efficiency.Item Prós e contras dos aspectos econômicos e administrativos da fusão de municípios: uma revisão da literatura e reflexões para o contexto brasileiro(2022-05-23) Assis, Nara Menezes Gomes; Paulo, Felipe Luiz Lima de; http://lattes.cnpq.br/3804222650458362; http://lattes.cnpq.br/2827030417387275The large increase in the creation of municipalities in Brazil and in some countries of the world has brought debates about its consequences, the main one being related to higher public spending in small and low-infrastructure local governments. Specifically in Brazil, as a way to mitigate or even put an end to these consequences, mainly fiscal, caused by the unbridled increase of municipalities, the Proposed Amendment to Constitution 188/2019 emerged, which provides for the exclusion of municipalities according to some parameters, such as the minimum population. In this aspect, the present work aims to conduct a systematic review of the literature regarding the merger of municipalities and their reflections of economic and administrative content, through exploratory and descriptive research. In the readings, the advantages obtained in the countries that implemented the merger process were observed, as well as the disadvantages found, either in practical form – after the fusion process – as theoretical – resulting from further studies of the reform. The results presented in the studies reveal that the 3 main benefits of the merger of municipalities revolve around the economy of scale and scope, as well as the provision of services of higher quality and efficiency. The disadvantages of the reform deal more with democratic participation and greater distance between the population and their representatives.Item Diversidade e inclusão LGBTQIA+ nas organizações brasileiras(2022-05-30) Silva, Winícius Ferreira da; Silva, Danuzio Weliton Gomes da; http://lattes.cnpq.br/2772521108714384; http://lattes.cnpq.br/8119629952403627There are few companies in Brazil that discuss policies aimed at LGBTQIA+ issues, or that seek to embrace diversity and inclusion as a competitive strategy in the organizational context. The objective of this theoretical essay was to analyze the main challenges encountered by the LGBTQIA+ community in Brazilian organizations. To achieve this purpose, we established discussions on diversity, taking into account queer theory concepts about difference and the main difficulties encountered by the lack of LGBTQIA+ inclusion in organizations. As a result, it was found that since then, LGBTQIA+ young people have suffered discrimination when trying to enter the job market. It was found that the main challenges for the inclusion of these subjects in organizations are discrimination and prejudice regarding their sexual orientation, making many of these young people prefer to hide their sexual orientation. It is understood that the promotion of policies is fundamental to make possible the diversity and inclusion of LGBTQIA+ individuals in the labor marketItem Ferramentas digitais e governança pública em triunfo/PE: como portais institucionais podem estreitar as relações com a sociedade(2021-07-22) Souza, Lyandra dos Santos; Brandão, Suiane Valença; http://lattes.cnpq.br/9055757760457782; Não localizadoThis work aims to systematically analyze the use and dissemination of digital tools - resources that use technologies developed to facilitate access to information and communication (Costa, 2011) - thus punctuating the means officially adopted by the local public administration to provide information and interacting with the citizens in the city of Triunfo – PE. The study was carried out in a qualitative way with exploratory and documentary analysis on the city hall website, transparency portal and social networks. The analyzes presented were carried out from publications in the last two years with a more specific foccus at the dissemination of existing tools to provide transparency and the purpose of publications, pointing out failures and successes about them. The research obtained theoretical bases in articles, dissertations and theses to incorporate the theoretical foundation, in addition to the Fiscal Responsibility Law, the Access to Information Law and the Fiscal Transparency Law, supporting the scientific methodologies used here. Through the methodology adopted and the results obtained, it was possible to see that the synchrony of population thoughts aligned with public actions provides the common good of the whole without prioritizing a group or individual. Social participation and the development of quality services are methods used to increase the population's trust with citizens, thus it was possible to improve the performance of public management and increase citizens' satisfaction with public affairs.Item Mensuração da qualidade dos serviços prestados nos bares de Serra Talhada-PE(2021-12-09) Silva, Marília Gabriely Cirino da; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328; http://lattes.cnpq.br/9839897011531923This study aimed to analyze the quality of services offered by bars located in Serra Talhada from the point of view of customers. To this end, the factors that influence the quality of services provided by bars, such as service, safety, price, etc., were presented in the theoretical framework. which consequently influence customer choices. After that, data collection was performed, which used a quantitative approach through a questionnaire applied to 98 customers of bars in Serra Talhada. When analyzing the collected data, it was found that the criteria chosen by the customers are not always the same, despite the Customer Service being a prominent item. Based on the results, suggestions for improvement were created for the bars, with the aim of helping managers to improve their services.