TCC - Bacharelado em Administração (UAST)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2930
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Item Atendimento bancário em Serra Talhada: uma análise do nível de satisfação do cliente(2020-11-03) Brasil, Jhemilyn Michelle Silva; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571; http://lattes.cnpq.br/7464196045810940The opening of the financial market along with technological advances have brought new challenges for bank branches. Keeping customers happy is the main one, since the survival of organizations depend on their users to keep themselves up and running. In this perspective, the problem question of this study is to answer the following question: what is the degree of satisfaction of external clients with the provision of services of financial institutions in the municipality of Serra Talhada - PE? With this the main objective is to evaluate the degree of satisfaction of them. For this, the methodology used in this study is classified as descriptive exploratory of quantitative nature. A structured questionnaire was used as a data collection instrument in google forms. In the discussion of the results, it was found that in the four criteria evaluated, which were: self-service, cashier's service, conventional service, and online service via application; in all these customers were dissatisfied. The highest dissatisfaction rate was identified in the service criterion within the agency, in the item waiting time to be attended. After measuring the degree of customer satisfaction, dissatisfaction and discontent with the city's banking services were verified. Furthermore, it is concluded that consumer satisfaction is linked to the quality of the service, in this organizations need to pay attention to the execution of the services provided, especially in face-to-face service with the client.Item O endomarketing e a satisfação dos colaboradores em pequenas empresas(2021-02-18) Silva, Yuri Avelino da; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571This article aims to analyze whether internal customer satisfaction and how it affects and contributes to the success of small organizations. Endomarketing has now become an essential tool for organizations, as it focuses on the integration and synchronization of all employees in the organization, making them allies when establishing the idea that their success is linked to organizational success. This tool came about through the need to develop ways to satisfy and motivate its employees. Within this aspect, the problem is to obtain an answer, how does endomarketing influence the satisfaction of internal employees? Thus, this study aims to understand how endomarketing influences the satisfaction of internal employees of two companies that manufacture children's pieces and women's fashion in the city of Custódia-PE. For this, the method considered as a multi-case study was used, with qualitative nature, a descriptive research with bibliographic review. In addition to the use of the structured questionnaire, data was collected for a deeper analysis on the subject. In the analysis of the results, the indicators that provoke the satisfaction of employees were determined, through efficient communication, training and some motivational elements, as well as how the tools can contribute to the growth and permanence of the organization in the market.Item Estruturação do processo de compras em um grupo de empresas de Serra Talhada-PE: estudo de caso(2021-02-19) Silva, Josefa Lauane Ferreira da; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571Considering the relevance that purchasing management has in the acquisition of quality materials and services, at the right time and at the lowest cost, this is one of the most important stages of the supply chain of companies. For this reason, a structured and optimized purchasing process directly impacts the organizational result, with regard to operation, meeting demands and billing. with this, the general objective is to understand the structuring of the purchasing management of the procurement sector of a group of construction and maintenance of electrical networks and real estate development located in the municipality of Serra Talhada-PE. For this, the method applied to this work is classified as a case study, adhering to a descriptive research of a predominantly qualitative nature. A semi-structured questinary based on the Ishikawa diagram was also used as a data collection instrument. In the discussion of the results, the main bottlenecks relevant to the destructuring phase of the group's purchasing management were investigated, and their respective impacts, as well as the corrective actions used to structure the purchasing process, optimizing the performance of the group company.Item Os fatores condicionantes para o empreendedorismo feminino local: um olhar para os empreendimentos em São José do Belmonte - PE(2021-02-19) Santos, Rayla da Silva; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571From a preliminary point of view, it can be noted that the number of men in business administration and in the organizational sphere is the result of a macho culture sustained for centuries through stereotypes legitimized by society itself. As stated in the latest Global Entrepreneurship Monitor (GEM) report, the rate of entrepreneurs established in Brazil in 2019 was 18.4%, while that of entrepreneurs 13.9%, this means a difference of 4.5 percentage points, or that is, there are approximately three million more men than women at this stage, although the female gender represents the majority in the country. Under this circumstance, although we have not yet achieved substantial equality, we observe that there is a significant growth of women in the entrepreneurial exercise. Thus, the objective of the article is to explore the profiles and conditioning factors that drive female entrepreneurship in the city of São José do Belmonte-PE. For this, the adopted methodology classifies the research as qualitative of exploratory and descriptive nature considering the bibliographic contribution for the theoretical guidance of the study. Finally, the results were obtained successfully, as we delimit the sociodemographic characteristics that describe the group of local entrepreneurs, as well as assimilate the purposes and aspirations that led to the choice of this work activity.Item Percepção de sucesso na carreira sob o olhar de um grupo de colaboradores da Jodibe de Serra Talhada - PE(2021-02-18) Freitas, Gabriel Pereira de; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571This study aims to analyze the perception of success in the career of a group of employees of JODIBE, a beverage distribution company consolidated in the market, more precisely in the region where it is located in the municipality of Serra Talhada-PE. That said, a survey was carried out, with the help of the Perceived Success Scale in the Reduced Career, elaborated and validated by Costa (2010), together with eight company employees. The article has a quantitative and descriptive nature, with results collected through an online questionnaire, considering the profile of the professionals. The research indicates that the perception of career success is more expressive in the dimension that comprises the factors to know: values, creativity and development, than in the objective that counts on the factors, namely: remuneration and hierarchy