TCC - Bacharelado em Administração (UAST)

URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2930

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Análise da satisfação dos clientes de uma ótica na cidade de Serra Talhada - PE
(2021-03-05) Silva, Amanda Sheyla Freire Da; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328; http://lattes.cnpq.br/2541293200906166
The objective of this work is to analyze the level of customer satisfaction regarding the service, the product and the fulfillment of the term from the perspective of the city of Serra Talhada, Pernambuco. To achieve the objective, secondary data (482 entries) from the years 2018, 2019 and 2020 of the post-purchase survey of the optics were analyzed with the aid of Excel. Frequencies and percentages and the calculation of the Net Promoter Score (NPS) were performed. From the results, it is noted that the optics has high levels of satisfaction with the service (99.8% of people) and with the products (98.3% of the respondents). The company's NPS also showed a high level, reaching 94.2%, signaling that the sample promotes optics. Finally, in the final considerations, improvements were proposed in the questionnaire applied by the company with the modification and / or inclusion of new variables to better capture customer satisfaction.
Bem-estar no trabalho: uma análise junto aos servidores da Unidade Acadêmica de Serra Talhada da Universidade Federal Rural de Pernambuco
(2021-07-15) Rocha, Jéssica Aline; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328
This article aims to measure the Well-Being at work of UFRPE/UAST employees, as well as to identify aspects that reduce their satisfaction, commitment, and involvement at work. The investigation was based on the Well-Being scale developed by Siqueira, Orengo and Peiró (2014), which has two present dimensions: commitment and satisfaction (1); and involvement with work (2). Data collection took place online from a questionnaire with 92 employees (teachers and administrative technicians) of the institution. It was also carried out the crossing of comparative data between the two dimensions present and the General Well-Being, where variables such as income and age group were observed. The results point to an average wellbeing of employees at the university, where employees over 45 years old and those with higher income obtained lower results in all aspects
Engajamento discente em tempos de pandemia: uma análise junto aos estudantes da Unidade Acadêmica de Serra Talhada da Universidade Federal Rural de Pernambuco
(2021-07-15) Lima, Emilly Soares Leite de; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328; http://lattes.cnpq.br/2000247286290907
Entry into higher education is a moment of change for the student, therefore, encouraging actions that enable the student to engage with the course and the institution is extremely important, especially in view of this new reality imposed by the Covid-19 pandemic . This article aims to analyze the engagement of students at the Serra Talhada Academic Unit during the pandemic period. The methodology used in this article has an exploratory purpose, as well as a quantitative approach. To carry out the data collection, an online form was developed and analyzed using Microsoft Excel. Note that the data obtained present moderate, high and very high values, both analyzing each category separately and also the intersection with social and demographic variables. It is noticed that even with the adaptation of in-person to remote teaching, students remain engaged with the course and the educational institution, even with difficulties in their daily lives.
Fatores de influência na compra de produtos em mídias digitais
(2021-03-05) Oliveira, Ana Clara Rodrigues de; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328
Organizations are inserted in a highly competitive scenario, demanding that they seek more and more strategies that keep them active in the market. With the advancement of the digital age, social media has transformed consumer behavior in relation to brands, their demands have become higher due to the easy access to information provided by them and by other actors. This article proposed a study about the influencing factors in the purchase of products on digital media. A questionnaire with the constructs Purchase Decision, Communication on social media by companies, Digital Influencers and Electronic Word of Mouth, in addition to social and demographic questions, was applied to 123 respondents. The results point to high averages and medians for the mouth-to-mouth electronic construct, something confirmed in the regression analysis, in which this influence was significant on the Purchase Decision.
Fatores determinantes de compra online dos consumidores do sertão do Pajeú
(2021-12-10) Lopes, Raiane Souza; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328
Online shopping environments are increasingly becoming a preference among consumers. Therefore, this study aims to identify some of the possible determining factors for the decision to purchase on virtual platforms in cities in the territory of Sertão do Pajeú. For such, the methodology is based on descriptive quantitative research. After applying the questionnaire made available virtually, data analysis began. As for the results obtained, it was observed that Sertão do Pajeú consumers are more affected by the "online store" factor, which is self-explanatory and has the products arranged and described in an organized manner, and less affected by the "promotion" factor, reporting that your purchase intent is not influenced by receiving advertisements.
Mensuração da qualidade dos serviços prestados nos bares de Serra Talhada-PE
(2021-12-09) Silva, Marília Gabriely Cirino da; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328; http://lattes.cnpq.br/9839897011531923
This study aimed to analyze the quality of services offered by bars located in Serra Talhada from the point of view of customers. To this end, the factors that influence the quality of services provided by bars, such as service, safety, price, etc., were presented in the theoretical framework. which consequently influence customer choices. After that, data collection was performed, which used a quantitative approach through a questionnaire applied to 98 customers of bars in Serra Talhada. When analyzing the collected data, it was found that the criteria chosen by the customers are not always the same, despite the Customer Service being a prominent item. Based on the results, suggestions for improvement were created for the bars, with the aim of helping managers to improve their services.