01. Universidade Federal Rural de Pernambuco - UFRPE (Sede)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/1
Navegar
15 resultados
Resultados da Pesquisa
Item O paradigma da indústria cosmética no século XXI: o homem um novo mercado(2024-09-30) Barbosa, Rafaela de Souza; Sousa, João Morais de; http://lattes.cnpq.br/9057718684364301; http://lattes.cnpq.br/4333220150655629This monograph aimed to analyze the influence of the cosmetics industry on men. In essence, it addresses a dynamic study that precisely delimits the compelling viability of the aesthetic standard adopted by the male public today. In view of this, the participation of the media, especially social networks and digital influencers, partnerships with the cosmetics industry, in the launch of products and effective conquest of this public are visible. In addition, it has a representative study on the behavior of men in ancient times and their relationship with the aspect of beauty, considering its importance and influence at the time. In short, it presents a presentation of research data on the acceptance and adherence of men in the world of beauty, with reference to cosmetics. The objectivity of this study is quite representative and aims at the interpretation of informative and comparative data, in addition to the investigation of men's behavior in relation to the cosmetics sector. This monograph has a bibliographic, qualitative, descriptive and informative study, through research in digital books, articles and educational websites. Therefore, it is clear that the cosmetics industry has definitely won over the male audience and has been launching more and more products aimed at them, whose acceptance is quite representative.Item O negócio da beleza: conhecendo o público masculino e o consumo de serviços e produtos de bem-estar(2023-09-15) Farias, Nataly Lira Veloso de; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/5192625199647512The male beauty market is constantly changing, and understanding the consumption habits of this audience, as well as developing strategies to attract male consumers, are essential. This study aims to fill a gap in research on the consumption of aesthetic products and services by the male public, employing the integration of marketing with the study of gender to generate effective tools and tactics. By identifying the characteristics of this audience, analyzing their needs and motivations, as well as proposing personalized marketing strategies, we seek to contribute to the growth and improvement of the beauty market aimed at men and, in particular, aesthetic clinics. This project employed a qualitative methodological approach, based on bibliographic analysis, as well as a quantitative approach, using questionnaires as a research instrument. In this context, a survey was conducted using a questionnaire aimed at the target audience, made up of male consumers of beauty services and cosmetic products. The objective is to understand how marketing and gender studies can generate tools and strategies that awaken desire and attract the male public to consume aesthetic services and cosmetic products. This takes into account socio cultural transformations over time and how these changes influence the human behavior of this new consumer model. Recognizing that the beauty market is a sector in constant expansion and innovation, both in terms of products and services, and being one of the most promising segments, the beauty industry boosts the Brazilian economy and creates countless opportunities. Men's interest in self-care has significantly contributed to this growth. The results of this research highlight the main motivations that influence men's consumption behavior, with the opinions of friends and family being the primary influencing factor, followed by expert opinions. Finally, it can be observed that the surveyed group indicated self-image and personal well-being as the main motivations for the consumption of aesthetic products and services.Item Conexão e engajamento com os consumidores a partir do Instagram: o caso da empresa VR Veículos Recife(2023-09-14) Braz, Igor Danilo dos Santos; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623This research aims to underscore the pivotal role of human interaction within the supplier-consumer dynamic in the digital realm, drawing upon anthropological insights into consumption patterns and contemporary digital marketing trends. Assuming a singular case study as its foundation, this study adopts a qualitative approach to scrutinize the efficacy of incorporating posts pertaining to the personal life of the VR Veículos Recife owner. The primary focus of the study is to analyze how such posts work as a strategic tool for fostering engagement and forging connections with the company's Instagram followers. Methodologically, data was collected through interviews with the business owner, coupled with an analysis of the interplay between post content and the corresponding metrics of engagement on the platform, as well as their discernible impact on sales figures. Ultimately, the study concludes by underscoring the indispensability of deploying connection-oriented strategies for the success of small businesses striving to make their mark on this platform.Item Consumidores/as endividados/as e a cidadania financeira: os dilemas consumeristas dos/as usuários/as do Proendividados(2020-10-10) Barros, Naylline Hills de Albuquerque; Albuquerque, Hortência Cruz de; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/4316127961561473; http://lattes.cnpq.br/1375627667531678The supply of credit to the Brazilian population has grown significantly in recent years. However, the context in which this inclusion in the financial market took place brought alarming rates of family indebtedness. This problem aroused interest in promoting actions aimed at its prevention, as well as improving the relationship between individuals and finances. One of the institutions that comprised the proposal was the Central Bank of Brazil, aiming to spread financial citizenship, a concept recently discussed, which refers to the exercise of the rights and duties of individuals with regard to financial life. Financial citizenship is supported by a context of financial inclusion and education, consumer protection, and participation in the dialogue with the National Financial System. In this sense, the experience lived as a volunteer student, in the Program for the Treatment of Super-indebted Consumers (PROENDIVIDADOS) guided the accomplishment of this work, which had as its proposed objectives: to analyze financial citizenship in the daily life of indebted consumers and, specifically, to characterize the profile of users of PROENDIVIDADOS, identifying the main problems presented by consumers and assessing the exercise of financial citizenship based on the experiences of users of PROENDIVIDADOS. The methodological path adopted was based on the qualitative approach, with participant observation as an instrument of data collection. The results show that the consumers served by PROENDIVIDADOS, most of them are retired and that they have been exercising financial citizenship in a precarious way, mainly due to the way in which they are financially included, without access due to financial education and weakened in your protection. However, these factors show the urgency of actions that expand access to financial citizenship, in its broadest sense, a job to be carried out continuously and systematically, through the cooperation of different bodies, whether public or private, with the due responsibility of the State.Item Subjetividade sitiada: o Instagram e a construção de identidades e hábitos de consumo na sociedade de sedução em massa(2021-03-03) Souza, José Matheus Melo de; Faria, Maurício Sardá de; http://lattes.cnpq.br/1513772085737367; http://lattes.cnpq.br/6244561601189722The phenomenon of digital media has been integrated into people's daily lives in recent decades, resulting in an endless informational movement, associated with continuous virtual interactions. This study seeks to discuss about Instagram, which has approximately 1 billion active users per month, especially relating it to the processes of building identities and habits of consumption. For this, it is essential to mobilize and discuss theories that allow access to the meaning of this reality, covering multiple approaches: the approach on the mass media, the themes of sociability and the representation of the individual in society-society and, especially, the discussion about the concepts of identity and consumption. The use of the algorithm tool by this network, as a way of directing personalized content and advertising, was a fundamental aspect discovered in the research exercise, since it helped in the composition of the central argument and allowed an understanding of the studied phenomenon.Item Consumismo verde: o paradoxo entre o capital e a crise ambiental, com a venda de soluções em potes(2021) Lopes, Yasmin Gonçalves; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/1249005258212414Green consumerism - the act of unavoidable purchase of "green" products - is the name given here to the socioeconomic phenomenon of the 21st century, which manifests a growing offer and demand for eco-friendly products. The present study aims to analyze the phenomenon of green consumerism in the face of the capitalist economic system, as well as the Consumer Society's perception of it, by observing the systematic deviation and the fake green, as well as investigating the increase in the consumption of eco-friendly or green-friendly products, verifying them as possible pot solutions. From this perspective, the perception of consumers about green marketing and greenwashing is of paramount importance, as well as the investigation of the feeling of guilt and anxiety in technologically active young people in the face of the current environmental crisis. The intent of this paper is to produce a strategic basic research in the face of the Consumer Society phenomenon, referred to as green consumerism. Based on descriptive and exploratory research, with a quali-quantitative approach, hypothetical-deductive method, carrying the procedures elaborated from bibliographic, documental and survey study. The results obtained through the manifestation of capitalist systematic deviation clearly show the correlation and perpetuation of deviation through fake green or false support for the environmental cause. Leading to increased production and consumption of eco-friendly products, seen symbolically due to educational failure, through green marketing strategies, as positive pot solutions. Giving subsidy to greenwashing and its false "green" advertisements, based on the economy of deception, as well as demonstrating the direct proportionality between increased consumption of products, including green-friendly ones, with increased environmental devastation, demonstrating the gullible consumer outlook. This highlights the socio-environmental suffering of the Consumer Society. Where population and environment are exploited, reaching catastrophic numbers in the loss of biodiversity, as well as the mental sickness of young people, who feel guilty, helpless and anxious in the face of ecocides, judging themselves betrayed by governments.Item É mais caro ser mulher? Uma análise sobre o consumo feminino(2021-12-16) Silva, Mirian Nunes; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/1936453717224178The present work proposes analyzing the relationship between consumption and gender in the consumer society. This term is used from the considerations of Zygmunt Bauman, he understood this society promotes a consumerist lifestyle. Whitin these considerations, the concept of vulnerability in the Consumer Defense Code (CDC) stands out. The work has as general objective to research the relationship between gender, consumption and vulnerability. Throught qualitative, descriptive and documentar methodology, with the following proceedings: Literature review on consumption and gender e CDC analysis. Taking these aspects into account it’s understood that female consumers are twice as vulnerable, as they aren’t only consumers, but also because they are women. Thus, characterizing itself as hypervulnerable. It could also be observed the “pink tax” factor, where there is a disproportion in the values of products when they are aimed at women, understanding then it is more expensive to be a woman.Item Acesso das crianças ao Tiktok e a influência nas escolhas de consumo familiares(2021) Santos, Gabriela Nascimento dos; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/6032200178917969The present work seeks to discuss the influence that advertising directed to children and adolescents within TikTok exercise in family consumption habits. The app was the most downloaded of the year 2020 and currently has more than 1 billion users, 28% of these users are children and adolescents with an immense network of targeted content creators. Through a literature review, we sought the understanding of the child's place in contemporary family formatting. An analysis of download data and application usage was used to understand the child audience and the content intended for that audience. An observation of profiles aimed at children and adolescents showed that advertising uses the platform to apply two types of advertising to its children's users, being one explicitly and already known and a newer implicitly, which sometimes not even being understood as propaganda.Item Consumidores de Cafés Especiais nos bairros na Zona Norte da Cidade do Recife-PE(2019) Silva, Williana Cibelle Epifânio da; Melo, Michelle Rayssa Pereira de; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/7148138581080369Coffee consumption has undergone changes, mainly in relation to the growing consumer market, the new moment of consumption of higher quality coffees and the opening of specialty coffee shops in the metropolitan region of Recife, including the North, serving as motivation for the beginning of this research that aimed to characterize the consumption of specialty coffees, raising data on consumer knowledge about the subject. The methodological procedures were configured in an exploratory study, that is, Qualitative Analysis, Questionnaire for data collection, Observation in loco for coffee consumption habits and Interviews were carried out. The results found showed that of the individuals participating in the research, 56.9% had no idea whata special coffee is. Coffee is the second most appreciated drink by respondents and the type ofcoffee most consumed is traditional, however the consumption of specialty coffees has been increasing due to discoveries related to its sensory characteristics. There is a direct relationship between the increase in income and the increase in the number of consumers of specialty coffees, it was also observed that in order to try such a product it is necessary to have an income that can afford the costs of social pleasure added to it. It was seen that, even in the face of the economic crisis, consumption increased due to the status provided, evidencing the need that individuals feel to belong to a certain groupItem Redes sociais e influenciadores(as) digitais no consumo de estudantes universitários(as)(2019) Lima, Bianca Maria; Arrazola, Laura Susana Duque; http://lattes.cnpq.br/4317982181688343; http://lattes.cnpq.br/6735678802671288This research starts from the objective of understanding the consumption habits of university students from social networks. Thus, we sought to bring to light notions about the consumption habits of college students, paying particular attention to their relationships with digital social networks and behaviors among equals as students.For the purposes of this report, we present the systematization and analysis of inloco observations, in areas where students live – calouradas, bars, squares,restaurants etc. - as well as content analysis from face-to-face interviews and questionnaire through online form. From the above, we highlight the use of electronic devices as means of internet access, especially smartphones, as well as the use of time and online space, especially through the content consumed on social networks,which is indispensable for modern communication, equally to the sharing of general information and daily moments of leisure and learning.