01.1 - Graduação (Sede)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2
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10 resultados
Resultados da Pesquisa
Item A Nordestesse e o Nordeste(2024-03-08) Paixão, José Guilherme Lima da; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316The present work deals with the research on the Nordestesse platform and aims to analyze its possible changes in the vision of the Northeast Region when it comes to fashion consumption, considering the field of Consumer Sciences. The themes focus on the debate on the concept of identity and slow fashion within sustainable commerce. Methodologically, it was analyzed qualitatively and the results were analyzed descriptively. The reason for carrying out this study is to discuss the northeastern identity in the perception of fashion consumer behavior that is changing to a more sustainable way, and how the Nordestesse platform can help in this matter.Item Análise da motivação do consumidor para bens falsificados: um estudo de caso na indústria da moda(2023-09-06) Santos, Rebeca Brandão dos; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0012117413384643The objective of this research is to raise subsidies for a theoretical reflection, starting from the analysis of the problem of the naturalization and growth of the use of counterfeit and pirated objects, also known as replicas, with the intention of improving the understanding about the motivations for buying and using these products, in addition to the satisfaction of contemporary consumers. In order to achieve the project's objective, bibliographic research, field research, data collection with the application of a digital form, and use of the observation and comparison method in the research approach will be carried out, using the qualitative approach with users of fake fashion products. As a result of this project, it is expected that discussions will take place on the increase of this specific consumption, taking into account its more accessible prices, which provide greater ease of acquisition in the illegal market. Furthermore, it is expected to argue the assumption of social inclusion through clothing in the use of items that characterize identity and belonging to specific groups.Item Reflexões sobre sustentabilidade e o ofício da costura(2023-04-03) Santos, Rogério Júlio dos; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/9577626215045560This work presents reflections on sustainability and entrepreneurship in the field of fashion, as well as in relation to the craft of seamstresses, aided by a brief survey of sewing professionals working in the city of Recife. To this end, an explanation was given regarding the themes, to then use qualitative research in order to compile material for possible reflective connections when thinking about the daily lives of professionals in the area.Item Moda all size(2021-07-06) Tani, Marianna Megumi; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/6502755641753802This work was prepared with the general objective of reflecting on beauty and body and dressing, taking into account body diversity, especially drawing attention to the need to consider fat people and their tastes and desires, as well as reflections on all size terminologies and plus size in the fashion-clothing field. The themes Beauty and Body were approached so that the first category was understood as a historical-cultural construction, while the second as the variety of female silhouettes. For reflections on plus size and all size markings in the field of clothing fashion, the production of content on digital social networks was also considered, in which the discussion has been frequent. Aiming to achieve the proposed objective, we proceeded: bibliographical study; survey of secondary data on digital social networks about the themes; capture of primary data through the application of an online form via the Google Forms platform, on the categories studied, which totaled a participation of 188 respondents, so with the online form it was possible to reach women who declared to wear the PP + P sizes (62/33%), M + G (82 / 44%), GG + XG (32 / 17%), and XG+ (12 / 6%). Regarding the results, the willingness of the women who participated in the study to change something in their bodies was almost unanimous, something related to weight being generally considered ugly. Regarding Fashion-Clothing, most respondents show interest in Fashion, expect to feel that their clothes represent them, and that they are comfortable. With regard to the term all size itself, it is still little talked about, although it is already possible to find some brands that produce in line with the idea. Regarding the respondents, regardless of the size they wear, most of them prefer clothes to have a greater range of sizes instead of segregating them into “fashion” and “fashion plus size”.Item Um olhar sobre a moda modesta feminina plus size na atualidade brasileira (2021-2022)(2022-05-26) Arruda, Maria Carla Santana de; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/7523113586119068Modest fashion is characterized by being a fashion that aims to meet religious dress standards, and from the present study, there is the understanding that its bias is predominantly for the female audience. Thinking about the specificities of part of the public of this segment "modest women's fashion", meeting the demand of women who dress over size 46 was considered to outline the general objective of the study, which was to analyze the modest plus size fashion for evangelical women today. Brazilian (2021-2022), specifically the assembly public. For this, three methodological steps were used: An exploratory search of the literature; data collection in virtual and physical stores and active research through participant observation. It was understood that modest fashion has even more “modest” characteristics than evangelical fashion and, like secular fashion, has a limited supply of models and prints for fat women. It was also found that, even in the religious environment, aesthetic standards such as the hegemonic secular fashion were repeated throughout the findings, accusing the low representation of black and fat women in social media and in modest fashion business advertisements.Item Da moralidade à transgressão: a moda feminina na cidade do Recife entre os anos 1916 a 1920(2021-02-24) Lima, Thays de Souza; Nascimento, Alcileide Cabral do; http://lattes.cnpq.br/0117492153657559; http://lattes.cnpq.br/3891718129870477This work aims to analyze how the novelties present in Recife's fashion, between 1916 and 1920, are opposed to the traditional models of gender and pattern of the ideal woman, representing both a break in customs and a tool of female transgression. The choice of the time cut is justified by the novelties presented with the Casa Gondim parade, which took place in 1916, in addition to the changes in fashion in the early post-war years that preceded the so-called "golden years". For this, the methodology was composed by bibliographic research and analysis of primary sources, to identify the elements that contributed to the insertion of new practices in society. Based on this, we investigated how the spatial changes and innovations in socialization practices, as well as their influence on the importation and use of new fashion trends, represented a threat to the model of morality that governed the Recife society in the period, reflecting on the representation of the Northeastern male and the figure of the woman of good family. The theoretical reference presented throughout this work helped us in the analysis of the relationship between fashion and the symbolic construction of gender from a binary perspective. The concepts of habitus, distinction, and field in Pierre Bourdieu, contributed to the understanding of fashion as a cultural practice, perceiving its use as a device of symbolic power, to reaffirm roles and characteristics expected in the relational binary between female and male. The concept of gender developed by Joan Scott allowed us to think of the conception of femininity as a historical category, which varies according to the context and power relations of the period. In this way, the transgressions present in the feminine fashion, in the temporal cut of this research, have outlined new ways of "being a woman", showing that fashion, as a cultural practice, can be used both as a tool for body discipline and as a discourse that denaturalizes the moral and biological ideals attributed to the feminine.Item Das cores primárias ao tapete vermelho: relato de experiência de extensão universitária em unidade prisional feminina (RMR - PE)(2020-09-29) Lima, Izabelly Mikaela Rocha; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/8351926168482175Item Estudo netnográfico de perfis virtuais plus size da RMR-PE na rede social “Instagram”(2021-12-02) Silva, Irtes Rodrigues da; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/4285115769436827Historically, women are the ones who suffer most from aesthetic standards, and the current beauty standard is hardly reached by most of them. In this context, the fat body is generally associated only with the disease and people with such characteristics are not considered potentially consumers, mainly in the Fashion market. In response to such a scenario, there was the emergence of the plus size movement, which stands out with the increase in users of digital social networks, which is the focus of this work. Through netnography, an approximation was made with the universe studied and later a content analysis of the publications of six profiles in the Metropolitan Region of Recife - PE, on the digital social network Instagram, aimed at the fat or plus size public, was carried out. three individual profiles and three collective / movement profiles. In addition, a periodic cut of publications was made. After analysis, it was possible to categorize them into: “Indication of brands and stores”; "Looks"; "Cheers"; “Empowerment and self-love”; "Events and Media"; "Lifestyle and Self-Promotion"; "Engagement"; “Partners”; "Social questions"; “Models and Inspiring People”. The analysis of the set of profile publications in the Metropolitan Region of Recife-PE showed that, in the region of this state - which is a major fashion-clothing producer, the trend of a national and international agenda of demands by the movement in favor of a fashion that contemplates the valorization of fat people.Item Relato de experiência de extensão universitária: estímulo à criatividade para concepção de moda-vestuário em comunidade rural (Limoeiro - PE)(2020-12-01) Silva, Irani Gomes do Nascimento; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2530777650612821Item Captação de tendências de moda pelos micro e pequenos empreendedores no Estado de Pernambuco(2018-07-20) Silva, Jéssica Maciel; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/4220690441400301