TCC - Bacharelado em Ciências do Consumo (Sede)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/3136
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Item Mulheres ocupando espaço no comércio ambulante no centro do Recife(2020) Silva, Vanessa Cristina Pereira; Arrazola, Laura Susana Duque; http://lattes.cnpq.br/4317982181688343; http://lattes.cnpq.br/9879197538817622Item Consumismo verde: o paradoxo entre o capital e a crise ambiental, com a venda de soluções em potes(2021) Lopes, Yasmin Gonçalves; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/1249005258212414Green consumerism - the act of unavoidable purchase of "green" products - is the name given here to the socioeconomic phenomenon of the 21st century, which manifests a growing offer and demand for eco-friendly products. The present study aims to analyze the phenomenon of green consumerism in the face of the capitalist economic system, as well as the Consumer Society's perception of it, by observing the systematic deviation and the fake green, as well as investigating the increase in the consumption of eco-friendly or green-friendly products, verifying them as possible pot solutions. From this perspective, the perception of consumers about green marketing and greenwashing is of paramount importance, as well as the investigation of the feeling of guilt and anxiety in technologically active young people in the face of the current environmental crisis. The intent of this paper is to produce a strategic basic research in the face of the Consumer Society phenomenon, referred to as green consumerism. Based on descriptive and exploratory research, with a quali-quantitative approach, hypothetical-deductive method, carrying the procedures elaborated from bibliographic, documental and survey study. The results obtained through the manifestation of capitalist systematic deviation clearly show the correlation and perpetuation of deviation through fake green or false support for the environmental cause. Leading to increased production and consumption of eco-friendly products, seen symbolically due to educational failure, through green marketing strategies, as positive pot solutions. Giving subsidy to greenwashing and its false "green" advertisements, based on the economy of deception, as well as demonstrating the direct proportionality between increased consumption of products, including green-friendly ones, with increased environmental devastation, demonstrating the gullible consumer outlook. This highlights the socio-environmental suffering of the Consumer Society. Where population and environment are exploited, reaching catastrophic numbers in the loss of biodiversity, as well as the mental sickness of young people, who feel guilty, helpless and anxious in the face of ecocides, judging themselves betrayed by governments.Item Acesso das crianças ao Tiktok e a influência nas escolhas de consumo familiares(2021) Santos, Gabriela Nascimento dos; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/6032200178917969The present work seeks to discuss the influence that advertising directed to children and adolescents within TikTok exercise in family consumption habits. The app was the most downloaded of the year 2020 and currently has more than 1 billion users, 28% of these users are children and adolescents with an immense network of targeted content creators. Through a literature review, we sought the understanding of the child's place in contemporary family formatting. An analysis of download data and application usage was used to understand the child audience and the content intended for that audience. An observation of profiles aimed at children and adolescents showed that advertising uses the platform to apply two types of advertising to its children's users, being one explicitly and already known and a newer implicitly, which sometimes not even being understood as propaganda.Item Gestão de resíduos sólidos e a proteção ambiental no cluster de confecção em Santa Cruz do Capibaribe(2021-02-24) Ferreira, Rafael Augusto da Silva; Xavier, Maria Gilca Pinto; http://lattes.cnpq.br/6470044940848558; http://lattes.cnpq.br/1771288429635098This paper aims to analyze the purpose of textile waste generated by companies and whether their management was in accordance with current laws. Santa Cruz do Capibaribe has approximately 87,582 inhabitants, and is the largest clothing producer in Pernambuco and second in the country. In periods of greater movement, it receives more than 150 thousand customers per week, the vast majority of which are represented by resellers called sacoleiras. It is worth mentioning that Santa Cruz do Capibaribe produces over 44.4 thousand tons / year of textile articles, which implies a considerable volume of waste. As a result, it has been shown that in the municipality that is part of the Production Cluster, it has not drawn up plans for the destination of waste aiming at the environment or even the economic return of these leftovers in a systematic and generalized way.Item É mais caro ser mulher? Uma análise sobre o consumo feminino(2021-12-16) Silva, Mirian Nunes; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/1936453717224178The present work proposes analyzing the relationship between consumption and gender in the consumer society. This term is used from the considerations of Zygmunt Bauman, he understood this society promotes a consumerist lifestyle. Whitin these considerations, the concept of vulnerability in the Consumer Defense Code (CDC) stands out. The work has as general objective to research the relationship between gender, consumption and vulnerability. Throught qualitative, descriptive and documentar methodology, with the following proceedings: Literature review on consumption and gender e CDC analysis. Taking these aspects into account it’s understood that female consumers are twice as vulnerable, as they aren’t only consumers, but also because they are women. Thus, characterizing itself as hypervulnerable. It could also be observed the “pink tax” factor, where there is a disproportion in the values of products when they are aimed at women, understanding then it is more expensive to be a woman.Item Plano relatório Estágio Supervisionado Obrigatório (ESO) - Obtenção de extrato da casca de pitaya rico em compostos fenólicos(2022) Lima, Amanda Barbosa; Maciel, Maria Inês Sucupira; http://lattes.cnpq.br/2091651168946523; http://lattes.cnpq.br/2263843235163321Item Relatório Estágio Supervisionado Obrigatório (ESO) – O cientista do consumo na gestão pública(2022) Silva, Henrique Adelaide da; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/5573559424685936Item Microencapsulação por atomização do extrato de compostos fenólicos de resíduo de ciriguela utilizando diferentes formulações de agentes encapsulantes e avaliação da estabilidade(2022) Araújo, Maria Vitória Rolim Lemos; Maciel, Maria Inês Sucupira; http://lattes.cnpq.br/2091651168946523; http://lattes.cnpq.br/1853632391989094The Northeast Region of Brazil, in 2019, accounted for 34,4% of national fruit production. Among these, ciriguela (Spondias purpurea L.), which has bioactive compounds with antioxidant properties. The objective of this work was to evaluate the use of different encapsulating agents in the microencapsulation by atomization of the extract of phenolic compounds (EPC) from ciriguela residue flour (CRF). The extraction conditions were performed using 80% ethanol and 20% water acidified to 0,1% HCl, in an ultrasonic probe, using 100% amplitude (520W) and 15 min of extraction time. To obtain microencapsulated CRF EPCs, different formulations of carrier agents were used (maltodextrin 5DE, 10DE, 15DE and gum arabic). The microencapsulation was carried out in an atomizer under fixed conditions. To characterize the microencapsulated EPCs, analyzes were carried out on: water activity (Aw), moisture, color, hygroscopicity, solubility, total phenolic compounds and encapsulation efficiency (EE). The results of the study of microencapsulation of CRF EPCs showed that the powders obtained showed low Aw (0,178 to 0,321) and moisture (3,72% to 6,47%). Hygroscopicity ranged from 8,73% to 14,48 and showed high solubility, ranging from 78,68% to 83,49%. With high values of luminosity (89,73 to 97,17), negative values of the a* coordinate (-1,22 to -0,07), and values of the b* coordinate from 10,02 to 13,24, showing color light yellow. The content of total phenolic compounds was between 313,7 and 457,8 mg EAG/g and obtained high EE (89,26 and 90,20%). Experiment 5 (Maltodextin 5DE + Gum arabic), due to its more favorable characteristics, was used to give a segment to the study of stability in the periods 0, 15, 30 and 45 days at temperatures of 25 and -22°C. The stored powders showed low values of water activity Aw (0,1655 and 0,3682) and moisture (4,8 and 6,56%) until the end of storage. Both experiments remained light yellow with high values for the L* coordinate (96,11 to 91,58), negative values for the a* coordinate (-0,02 to -1,03) and low values for the b* coordinate (14,09 to 11,75). The experiment stored at 25°C was less hygroscopic (11,96 to 10,58 g/100g). The content of total phenolic compounds did not differ significantly at the temperatures evaluated in the 45 days (309,77 and 307,69 mg EAG/g). Therefore, for the preservation of the physicochemical characteristics and to minimize the alterations of the phenolic compounds present in the EPC of atomized CRF, storing it at a temperature of 25°C for 45 days is recommended. Because it is a product rich in phenolic compounds, it can be inserted into the diet and used to enrich various food, cosmetic or pharmaceutical products.Item Acesso ao crédito e inadimplência de jovens universitários: o caso da Universidade Federal Rural de Pernambuco(2022-05-19) Rodrigues, Anderson Emanoel dos Santos; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/0264838490818388This research had the general objective of analyze the relationship between access to credit, over-indebtedness and default of young university students from the Universidade Federal Rural de Pernambuco, more specifically to verify whether the ease of access to credit was implemented after entering higher education; as well as find out if university students had access to financial education. For this purpose, a descriptive research was carried out, based on the collection of primary data. The research corpus consisted of a bibliographic review of documents, articles and books on the mentioned topics, as well as the application of a google form to collect data about the respondent group. The results showed that access to credit depends on other factors to influence defaultness, that young people in the respondent group perceived ease of access to credit after entering university and most did not have access to financial education.Item Um olhar sobre a moda modesta feminina plus size na atualidade brasileira (2021-2022)(2022-05-26) Arruda, Maria Carla Santana de; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/7523113586119068Modest fashion is characterized by being a fashion that aims to meet religious dress standards, and from the present study, there is the understanding that its bias is predominantly for the female audience. Thinking about the specificities of part of the public of this segment "modest women's fashion", meeting the demand of women who dress over size 46 was considered to outline the general objective of the study, which was to analyze the modest plus size fashion for evangelical women today. Brazilian (2021-2022), specifically the assembly public. For this, three methodological steps were used: An exploratory search of the literature; data collection in virtual and physical stores and active research through participant observation. It was understood that modest fashion has even more “modest” characteristics than evangelical fashion and, like secular fashion, has a limited supply of models and prints for fat women. It was also found that, even in the religious environment, aesthetic standards such as the hegemonic secular fashion were repeated throughout the findings, accusing the low representation of black and fat women in social media and in modest fashion business advertisements.Item “Dos átomos aos bits”: movimento de significados e consumo no metaverso do Roblox(2022-10-06) Santos, Cássio Santana Correia dos; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/5623932636464010The virtual environments of games, as a result of technological advances, have provided a new spectrum of consumption that can affect consumer behavior in digital contexts. These innovations have created an ecosystem of interconnected networks and, at various stages, technologies have taken on important roles in introducing new meanings into the lives of modern consumers. Resulting in a widespread digitization of many consumer goods which makes them more dematerialized. Therefore, in order to define how meaning moves in themrelationship between consumer and digital good, in the context of the metaverse, this work aimed to investigate meanings and meanings that permeate the consumption of virtual products on the Roblox gaming platform, from the analysis of public material, available on the Youtube platform, mainly from content producers of generation Z. To this end, a method was followed that combines exploratory searches - both for texts and videos, with netnographic observation. From the texts returned in the search, the theoretical framework was structured, while a descriptive analysis was carried out from the search for videos. From the selected and observed videos, a thematic analysis was carried out with contributions from semiotic analysis (HOHLFELDT et al., 2008; SANTAELLA, 2017; BARROS, 2001; FIORIN, 1990). From the study carried out, it can be seen that consumers/players start from the associations of virtual goods having as a reference characteristics and aspects of the concrete world and commonly the items that consumers have are assimilated to their own peculiarities. In this way, it was possible to consider that digital artifacts gain meaning as users attribute meanings to goods from the social interactions of the metaverse and beyond. That is, the construction of meanings and their movements become effective, as the relationship between players, developers and brands is established on a dynamic, whichItem Equiparação ESO: monitoria Disciplina Saúde, Ambiente e Consumo; Tecnologias e Consumo(2023) Nascimento, Eduardo Alves do; Regino, Fabiane Alves; http://lattes.cnpq.br/3088176522044224; http://lattes.cnpq.br/2126544134457497Item Relatório de monitoria das disciplinas: tecnologia na cadeia têxtil e ciências do conforto e tecnologia dos produtos emergentes(2023) Sales, Ana Carolina de; Peroba, Ana Rita Valverde; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/1892852546869463; http://lattes.cnpq.br/7027034669331942Item A produção do cuidado em saúde para a população trans: a integralidade no cotidiano dos serviços de saúde na cidade do Recife(2023) Silva, Felipe de Albuquerque; Regino, Fabiane Alves; http://lattes.cnpq.br/3088176522044224; http://lattes.cnpq.br/8237717481146858The incorporation of the Transsexualization Process (PrTr) in the procedures performed by the Unified Health System / SUS expands the network of care for the transgender population in public health services, based on universal access and comprehensive care. This monograph article aims to analyze the production of PrTr care in the health services of Recife/Pernambuco, which serve the transgender population. Often the realization of social rights goes through the use of collective services, which in this case requires the State the provision of these resolutions and the actors involved, active consumers in the construction and consolidation of the realization of the legally guaranteed. The qualitative approach of the research allowed us to understand the daily routine of care production, in light of the integrality from the perspective of the interviewed users. Integrality in health care services for the trans population is a process under construction that challenges the biomedical logic of care production. Welcoming, qualified listening, dignified/respectful treatment were highlighted as fundamental to guarantee the integrality of care in these services, but it is still necessary to expand the number of professionals and specialized services in the capital, and also the interiorization in the state. Investing in both outpatient procedures and in highly complex procedures.Item Conhecimento e percepção de estudantes da UFRPE sobre alimentos probióticos(2023-04-24) Santana, Nathália Cavalcanti Marques; Silva, Celiane Gomes Maia da; http://lattes.cnpq.br/3760947810306402; http://lattes.cnpq.br/0753808015727838Functional foods have become a global trend in the context of healthy eating and probiotics have proven to be important allies in this quest for better eating habits. With this growing market in mind, the research aimed to analyze the knowledge and perception of students at the Federal Rural University of Pernambuco (UFRPE) about probiotic foods. For this purpose, the study has a descriptive character, quantitative and qualitative approach and uses the Survey procedure. Data collection was carried out through the application of online forms prepared in Google Forms. The answers obtained showed that a significant number of students were able to correctly define probiotics, highlight the most important terms and correctly point out the benefits associated with these foods. However, they still do not consume it frequently enough to obtain the benefits offered by probiotics. The most mentioned motivations for consumption were related to the ease of finding products in supermarkets, academic readings, advertisements on social networks and medical or nutritional indication. Thus, it was found that students have a good level of knowledge and perception regarding probiotic foods, their benefits and terms related to the area, but still need to consume them in adequate amounts regularly.Item Investigação do direcionamento do mercado por meio dos motores de busca(2023-04-28) Campelo Neto, Geraldo de Oliveira; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316The purpose of this article is to investigate how companies use search engines to target the market, exploring the main strategies used and the results obtained. This article is a literature review, narrative type, which used the following databases, Gale, ASC from the CAPES journal, in addition to EBSCO and Google Schoolar and reliable institutions. After the search, 20 publications were used for this work. The main results were that the proper use of keywords is essential to attract qualified traffic and increase conversion opportunities. In addition, analyzing the profile of users who access the site can help customize digital marketing campaigns and optimize SEO strategies. Thus, it is concluded that the use of these strategies is essential to increase the visibility of the site, attract a qualified public interested in the products offered by the company.Item A piada da censura: L. L. e o discurso cômico controverso(2023-04-28) Silva, Karen Aryadna Nascimento da; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623This paper aims to discuss the normalization that has been given to the speeches of comedian L. L., and how they are quickly commented and shared as just a joke. The increase of this kind of Stand Up comedy and how the digital space has an influential role was noticed. In this way, L. L. uses the digital space as a way to promote a "free manifestation", as if there was no ethical regulation in society. Based on the understanding of the political role of comedy and the social function of humor, we propose a Content Analysis (CA) of L. L.' posts, seeking to approach the understanding of the social problems that involve his discourse on the Internet, having as a central term, the signifier "censorship". With this analysis, the research suggests that the comedian uses two strategies to convey his message. The first is controversy, through the use of the word censorship, as a vector to gain audience and visibility in the network economy. The second, the use of the word censorship also with an active discourse, when he suffers attempts to ban his speech.Item Análise da motivação do consumidor para bens falsificados: um estudo de caso na indústria da moda(2023-09-06) Santos, Rebeca Brandão dos; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0012117413384643The objective of this research is to raise subsidies for a theoretical reflection, starting from the analysis of the problem of the naturalization and growth of the use of counterfeit and pirated objects, also known as replicas, with the intention of improving the understanding about the motivations for buying and using these products, in addition to the satisfaction of contemporary consumers. In order to achieve the project's objective, bibliographic research, field research, data collection with the application of a digital form, and use of the observation and comparison method in the research approach will be carried out, using the qualitative approach with users of fake fashion products. As a result of this project, it is expected that discussions will take place on the increase of this specific consumption, taking into account its more accessible prices, which provide greater ease of acquisition in the illegal market. Furthermore, it is expected to argue the assumption of social inclusion through clothing in the use of items that characterize identity and belonging to specific groups.Item Gerenciamento e consumo da informação no serviço público: um estudo de caso em setor de estágio em instituição de ensino superior(2023-09-12) Silva, Tamires Amanda Gonçalves da; Melo, Jaqueline Ferreira Holanda de; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2131976097619056The present work is a reflection from an internship experience and its record, which aimed to analyze the management of a social network (Instagram) Internship Sector of a public higher education institution, considering, mainly, to describe the production (process) and to expose the consumption of information (data); considering the field of Consumer Sciences. Themes focus on concepts and definitions of Social Networks; Attention Economics; Content Planning and Production; and Public Marketing. Methodologically, it was addressed qualitatively and as a case study; the results were analyzed in a descriptive manner. The main recommendation presented by the study is to reiterate the importance of considering digital social networks as a form of social engagement, as well as of improving the delivery of public services, as a management tool that increasingly effectuates the communication cycle between the parties involved.Item A experiência de estágio em Ciências do Consumo na unidade de atendimento do PROCON Pernambuco em Camaragibe/PE(2023-09-12) Matias, Beatriz Lins; Silva, Maria Zênia Tavares da; http://lattes.cnpq.br/6150329073394875; http://lattes.cnpq.br/5025084228056234