TCC - Bacharelado em Ciências do Consumo (Sede)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/3136
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Item Acesso ao crédito e inadimplência de jovens universitários: o caso da Universidade Federal Rural de Pernambuco(2022-05-19) Rodrigues, Anderson Emanoel dos Santos; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/0264838490818388This research had the general objective of analyze the relationship between access to credit, over-indebtedness and default of young university students from the Universidade Federal Rural de Pernambuco, more specifically to verify whether the ease of access to credit was implemented after entering higher education; as well as find out if university students had access to financial education. For this purpose, a descriptive research was carried out, based on the collection of primary data. The research corpus consisted of a bibliographic review of documents, articles and books on the mentioned topics, as well as the application of a google form to collect data about the respondent group. The results showed that access to credit depends on other factors to influence defaultness, that young people in the respondent group perceived ease of access to credit after entering university and most did not have access to financial education.Item Acesso das crianças ao Tiktok e a influência nas escolhas de consumo familiares(2021) Santos, Gabriela Nascimento dos; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/6032200178917969The present work seeks to discuss the influence that advertising directed to children and adolescents within TikTok exercise in family consumption habits. The app was the most downloaded of the year 2020 and currently has more than 1 billion users, 28% of these users are children and adolescents with an immense network of targeted content creators. Through a literature review, we sought the understanding of the child's place in contemporary family formatting. An analysis of download data and application usage was used to understand the child audience and the content intended for that audience. An observation of profiles aimed at children and adolescents showed that advertising uses the platform to apply two types of advertising to its children's users, being one explicitly and already known and a newer implicitly, which sometimes not even being understood as propaganda.Item Análise da motivação do consumidor para bens falsificados: um estudo de caso na indústria da moda(2023-09-06) Santos, Rebeca Brandão dos; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0012117413384643The objective of this research is to raise subsidies for a theoretical reflection, starting from the analysis of the problem of the naturalization and growth of the use of counterfeit and pirated objects, also known as replicas, with the intention of improving the understanding about the motivations for buying and using these products, in addition to the satisfaction of contemporary consumers. In order to achieve the project's objective, bibliographic research, field research, data collection with the application of a digital form, and use of the observation and comparison method in the research approach will be carried out, using the qualitative approach with users of fake fashion products. As a result of this project, it is expected that discussions will take place on the increase of this specific consumption, taking into account its more accessible prices, which provide greater ease of acquisition in the illegal market. Furthermore, it is expected to argue the assumption of social inclusion through clothing in the use of items that characterize identity and belonging to specific groups.Item Aspectos culturais sobre o consumo de licor no Brasil: uma revisão bibliográfica(2023-09-22) Capella, Aynoara Chaves; Silva, Celiane Gomes Maia da; Capella, Yasodhara Nazareth Chaves; http://lattes.cnpq.br/2063458772389848; http://lattes.cnpq.br/3760947810306402; http://lattes.cnpq.br/5956673424271148According to Brazilian legislation, a liqueur is a beverage with an alcoholic strength of 15 to 50% by volume at 20°C and a percentage of sugar greater than 30g/L, made with potable ethyl alcohol of agricultural origin or simple alcoholic distillation of extracts or substances of plant origin, flavoring substances, flavors, dyes and other additives allowed in a complementary administrative act. The sales volume remains around 7 million liters per year, representing 2.9% of the Brazilian alcoholic beverage market, which makes the national consumer divide his attention between informally produced liqueurs and the big national and imported brands. Data indicate that the consumption of liqueurs in Brazil grows around 5% per year, a fact that motivates investment in this sector and increases market opportunities. Thus, the aim of this work was to evaluate the consumption of alcohol and especially liquor in Brazil and to understand the reasons that lead Brazilians to consume this product. The methodology used was bibliographical and documentary research, with a qualitative approach, with a descriptive and explanatory objective to elucidate motivations that lead to the consumption of liquor. Although the consumption of alcoholic beverages is high in Brazil, the consumption of liquor is still low, with its highest consumption being in the Northeastern states and only during the June festivities. Liquor is a drink consumed mostly by women, given its sweet taste. It was also noticed that, for respondents in two surveys, the price of the product is not something relevant at the time of consumption, but none of them reports to which social class the respondents belong. Since about 70% of the Brazilian population lives on up to 2 minimum wages, with 35.63% receiving up to one minimum wage, it is to be expected that cheaper drinks, such as beer or cachaça, are more consumed. Despite this, more research is needed, since the lacks researchs on the cultural and marketing causes of consumption of this drink.Item O cabelo afro e a idealização dos cachos como estímulo para o consumo de produtos capilares(2023-09-14) Silva, Thamyres Lais dos Santos Dias; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/5519824216304640This work aims to understand how the social environment and racism influence the process of use, consumption and acquisition of hair products by people who have Afro hair. It also seeks to analyze how institutions reproduce this ideology in their products, advertisements and advertisements. It is characterized by being an exploratory, qualitative research. For data collection, observation techniques were used in social media and cosmetics stores, semi-structured interviews using their respective scripts, in addition to secondary data collected in the bibliographical research. 5 people who claimed to use hair products were interviewed, 4 of them being consumers and 1 owner of an afro salon and a brand of products for afro hair. The interviews took place between June and July 2023. The collected data and speeches were analyzed with the support of the life history method, considering the individual's subjective factors, and examining how life experiences and cultural factors can affect their decision-making process for the use and consumption of products. Black people carry centuries of repression in their history. The Eurocentric norm of establishing their characteristics as a standard establishes racism in society, racism was explicitly presented and with it erased cultures and symbolisms, in the process of reestablishing themselves in the social environment, black people had to camouflage many of their characteristics, one of them, their hair, with capitalism established in society, racism takes on a new guise. What previously appeared explicitly, currently acts in a veiled and biased way, acting from structural racism, which, in an “unconscious” way, tends to influence the way in which hair products are consumed and not only consumed, but propagated and developed, not prioritizing care, but the definition and socially established “beauty”.Item Cancelamento na cultura do consumo: uma revisão bibliográfica(2023-09-22) Nascimento, Marielle Eden Palmeira do; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/9130166609105683In consumer culture, "cancellation" represents an individualistic approach to highlighting mistakes without necessarily instigating changes in the broader societal framework shaped by interactions among users on digital social networks. This study aims to delve into how the phenomenon of cancellation intersects with consumer behavior and its evolution into practices associated with hate speech. To achieve this, we propose conducting a literature review, using a narrative approach, to facilitate a more comprehensive critical analysis and interpretation in knowledge construction. Additionally, we will briefly examine people's reactions to the music video "Strawberry Field" by pop singer Luísa Sonza as an illustrative example of this phenomenon's evolution. From this perspective, cancellation in consumer culture emerges as a confrontational and often violent movement intertwined with elements of hate speech. This trend tends to disproportionately affect women and other marginalized groups in online spaces. Paradoxically, it can also amplify the visibility of the content being targeted, ensuring that artists, brands, and products continue to be at the center of trending discussions, even amidst the presence of haters.Item O cientista do consumo na gestão do empreendedorismo e inovação(2024) Silva, Elaine Maria da; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867Item Como o capitalismo de vigilância influencia o comportamento do consumidor: uma plataforma instagramágico(2024-10-09) Lima, João Wellington de; Freitas, Dayse Amâncio dos Santos Veras; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/3760247991082202With the transition from industrial to informational development, a structure for the transmission of information and globalized communication was created. This structure provided the emergence of new interactions, control, social transformation and a new type of power, called Instrumentary, configured by digital surveillance. With surveillance capitalism, which is a new logic of capitalism defended by author Shoshana Zuboff (2020), human experience was transformed into behavioral data, considered the new raw material and creating a new type of market. Currently, such data is collected from digital tools and platforms. The present work sought as an object of study the social network platform Instagram, with the hypothesis that consumers/users of this social network identify that they are influenced by the data generated through the platform. To explore the topic, bibliographical and qualitative research was carried out, with a survey of theoretical references. To collect information, the method used was the application of a questionnaire using the Google Forms tool, applied between the 3rd and 18th of September 2024 and analyzed based on the surveillance capitalism concept of Zuboff (2020). As a result, it was found that users/consumers of the social network Instagram are influenced by the platform based on the advertisements received. And the conclusion is that surveillance capitalism is a key factor in today's society, as through data mining and collection they can influence several individuals through the analysis of their information generated on platforms.Item Conexão e engajamento com os consumidores a partir do Instagram: o caso da empresa VR Veículos Recife(2023-09-14) Braz, Igor Danilo dos Santos; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623This research aims to underscore the pivotal role of human interaction within the supplier-consumer dynamic in the digital realm, drawing upon anthropological insights into consumption patterns and contemporary digital marketing trends. Assuming a singular case study as its foundation, this study adopts a qualitative approach to scrutinize the efficacy of incorporating posts pertaining to the personal life of the VR Veículos Recife owner. The primary focus of the study is to analyze how such posts work as a strategic tool for fostering engagement and forging connections with the company's Instagram followers. Methodologically, data was collected through interviews with the business owner, coupled with an analysis of the interplay between post content and the corresponding metrics of engagement on the platform, as well as their discernible impact on sales figures. Ultimately, the study concludes by underscoring the indispensability of deploying connection-oriented strategies for the success of small businesses striving to make their mark on this platform.Item Conhecimento e percepção de estudantes da UFRPE sobre alimentos probióticos(2023-04-24) Santana, Nathália Cavalcanti Marques; Silva, Celiane Gomes Maia da; http://lattes.cnpq.br/3760947810306402; http://lattes.cnpq.br/0753808015727838Functional foods have become a global trend in the context of healthy eating and probiotics have proven to be important allies in this quest for better eating habits. With this growing market in mind, the research aimed to analyze the knowledge and perception of students at the Federal Rural University of Pernambuco (UFRPE) about probiotic foods. For this purpose, the study has a descriptive character, quantitative and qualitative approach and uses the Survey procedure. Data collection was carried out through the application of online forms prepared in Google Forms. The answers obtained showed that a significant number of students were able to correctly define probiotics, highlight the most important terms and correctly point out the benefits associated with these foods. However, they still do not consume it frequently enough to obtain the benefits offered by probiotics. The most mentioned motivations for consumption were related to the ease of finding products in supermarkets, academic readings, advertisements on social networks and medical or nutritional indication. Thus, it was found that students have a good level of knowledge and perception regarding probiotic foods, their benefits and terms related to the area, but still need to consume them in adequate amounts regularly.Item Consumismo verde: o paradoxo entre o capital e a crise ambiental, com a venda de soluções em potes(2021) Lopes, Yasmin Gonçalves; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/1249005258212414Green consumerism - the act of unavoidable purchase of "green" products - is the name given here to the socioeconomic phenomenon of the 21st century, which manifests a growing offer and demand for eco-friendly products. The present study aims to analyze the phenomenon of green consumerism in the face of the capitalist economic system, as well as the Consumer Society's perception of it, by observing the systematic deviation and the fake green, as well as investigating the increase in the consumption of eco-friendly or green-friendly products, verifying them as possible pot solutions. From this perspective, the perception of consumers about green marketing and greenwashing is of paramount importance, as well as the investigation of the feeling of guilt and anxiety in technologically active young people in the face of the current environmental crisis. The intent of this paper is to produce a strategic basic research in the face of the Consumer Society phenomenon, referred to as green consumerism. Based on descriptive and exploratory research, with a quali-quantitative approach, hypothetical-deductive method, carrying the procedures elaborated from bibliographic, documental and survey study. The results obtained through the manifestation of capitalist systematic deviation clearly show the correlation and perpetuation of deviation through fake green or false support for the environmental cause. Leading to increased production and consumption of eco-friendly products, seen symbolically due to educational failure, through green marketing strategies, as positive pot solutions. Giving subsidy to greenwashing and its false "green" advertisements, based on the economy of deception, as well as demonstrating the direct proportionality between increased consumption of products, including green-friendly ones, with increased environmental devastation, demonstrating the gullible consumer outlook. This highlights the socio-environmental suffering of the Consumer Society. Where population and environment are exploited, reaching catastrophic numbers in the loss of biodiversity, as well as the mental sickness of young people, who feel guilty, helpless and anxious in the face of ecocides, judging themselves betrayed by governments.Item Consumo de animações por adultos: uma análise das motivações e percepções(2024-10-04) Silva, Everleyde Roxelle Cavalcanti da; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/3968848300464810The objective of this research is to thoroughly analyze the motivational aspects that influence the consumption of animations commonly associated with children and adolescents but that captivate a more experienced and diverse audience. This phenomenon reflects a significant shift in the collective perception of the role of animations in contemporary society. The cinematic landscape of animations presents a vast and rich field of complex themes, often underestimated, that reflect and express deeply rooted sociocultural constructions in different social contexts. By exploring this creative universe, it becomes possible to better understand the structural dynamics that not only stimulate culture but also attribute profound meanings to the consumption of animations as cultural products. Moreover, understanding the concept of animation allows for the demystification of outdated stereotypes and the breaking of stigmas often associated with human subjectivity, highlighting its relevance as an art form and a cultural expression.Item O consumo por aplicativo de delivery de comida: um estudo sobre a percepção dos consumidores em Recife - PE(2023-09-14) Freitas, Carlos Artur Oliveira; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867The process of technological transformation has enabled us to evolve far beyond just faster communication, but also evolution in the way we consume. In this context, consumption through food delivery apps stands out. With society increasingly developed and with less time, the consumer market for mobile applications has taken on a large proportion and has become part of the routine of people from Recife, whether at home or away from home. As a result, consumer behavior underwent changes and became the focus of this research along with the path taken to achieve this reality. In this scenario, the study is guided by the following question: What is the perception and how does the purchasing behavior of consumers using delivery apps work? The general objective is to explore various aspects related to this consumer market, to understand the perception of users of Ifood and other food delivery applications. Research using an online form was used as a methodology in conjunction with bibliographical research, based on a descriptive study with a qualitative approach. The study was limited to the city of Recife-PE, with the population being people who consume food through a food delivery app in this city and a sample of 89 consumers, who fit into a non-probabilistic sample, with whom an appropriate structured questionnaire was applied. to the objectives of this research, and the results were subsequently analyzed using descriptive statistics. As a conclusion of this study, it was evident that consumers seek practicality, time savings and use the service as a form of reward, opting for applications due to ease, clarity of information, variety, judging them as relevant in decision making.Item “Dos átomos aos bits”: movimento de significados e consumo no metaverso do Roblox(2022-10-06) Santos, Cássio Santana Correia dos; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/5623932636464010The virtual environments of games, as a result of technological advances, have provided a new spectrum of consumption that can affect consumer behavior in digital contexts. These innovations have created an ecosystem of interconnected networks and, at various stages, technologies have taken on important roles in introducing new meanings into the lives of modern consumers. Resulting in a widespread digitization of many consumer goods which makes them more dematerialized. Therefore, in order to define how meaning moves in themrelationship between consumer and digital good, in the context of the metaverse, this work aimed to investigate meanings and meanings that permeate the consumption of virtual products on the Roblox gaming platform, from the analysis of public material, available on the Youtube platform, mainly from content producers of generation Z. To this end, a method was followed that combines exploratory searches - both for texts and videos, with netnographic observation. From the texts returned in the search, the theoretical framework was structured, while a descriptive analysis was carried out from the search for videos. From the selected and observed videos, a thematic analysis was carried out with contributions from semiotic analysis (HOHLFELDT et al., 2008; SANTAELLA, 2017; BARROS, 2001; FIORIN, 1990). From the study carried out, it can be seen that consumers/players start from the associations of virtual goods having as a reference characteristics and aspects of the concrete world and commonly the items that consumers have are assimilated to their own peculiarities. In this way, it was possible to consider that digital artifacts gain meaning as users attribute meanings to goods from the social interactions of the metaverse and beyond. That is, the construction of meanings and their movements become effective, as the relationship between players, developers and brands is established on a dynamic, whichItem É mais caro ser mulher? Uma análise sobre o consumo feminino(2021-12-16) Silva, Mirian Nunes; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/1936453717224178The present work proposes analyzing the relationship between consumption and gender in the consumer society. This term is used from the considerations of Zygmunt Bauman, he understood this society promotes a consumerist lifestyle. Whitin these considerations, the concept of vulnerability in the Consumer Defense Code (CDC) stands out. The work has as general objective to research the relationship between gender, consumption and vulnerability. Throught qualitative, descriptive and documentar methodology, with the following proceedings: Literature review on consumption and gender e CDC analysis. Taking these aspects into account it’s understood that female consumers are twice as vulnerable, as they aren’t only consumers, but also because they are women. Thus, characterizing itself as hypervulnerable. It could also be observed the “pink tax” factor, where there is a disproportion in the values of products when they are aimed at women, understanding then it is more expensive to be a woman.Item Equiparação ESO: monitoria Disciplina Saúde, Ambiente e Consumo; Tecnologias e Consumo(2023) Nascimento, Eduardo Alves do; Regino, Fabiane Alves; http://lattes.cnpq.br/3088176522044224; http://lattes.cnpq.br/2126544134457497Item A experiência de estágio em Ciências do Consumo na unidade de atendimento do PROCON Pernambuco em Camaragibe/PE(2023-09-12) Matias, Beatriz Lins; Silva, Maria Zênia Tavares da; http://lattes.cnpq.br/6150329073394875; http://lattes.cnpq.br/5025084228056234Item Gerenciamento e consumo da informação no serviço público: um estudo de caso em setor de estágio em instituição de ensino superior(2023-09-12) Silva, Tamires Amanda Gonçalves da; Melo, Jaqueline Ferreira Holanda de; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2131976097619056The present work is a reflection from an internship experience and its record, which aimed to analyze the management of a social network (Instagram) Internship Sector of a public higher education institution, considering, mainly, to describe the production (process) and to expose the consumption of information (data); considering the field of Consumer Sciences. Themes focus on concepts and definitions of Social Networks; Attention Economics; Content Planning and Production; and Public Marketing. Methodologically, it was addressed qualitatively and as a case study; the results were analyzed in a descriptive manner. The main recommendation presented by the study is to reiterate the importance of considering digital social networks as a form of social engagement, as well as of improving the delivery of public services, as a management tool that increasingly effectuates the communication cycle between the parties involved.Item Gestão de resíduos sólidos e a proteção ambiental no cluster de confecção em Santa Cruz do Capibaribe(2021-02-24) Ferreira, Rafael Augusto da Silva; Xavier, Maria Gilca Pinto; http://lattes.cnpq.br/6470044940848558; http://lattes.cnpq.br/1771288429635098This paper aims to analyze the purpose of textile waste generated by companies and whether their management was in accordance with current laws. Santa Cruz do Capibaribe has approximately 87,582 inhabitants, and is the largest clothing producer in Pernambuco and second in the country. In periods of greater movement, it receives more than 150 thousand customers per week, the vast majority of which are represented by resellers called sacoleiras. It is worth mentioning that Santa Cruz do Capibaribe produces over 44.4 thousand tons / year of textile articles, which implies a considerable volume of waste. As a result, it has been shown that in the municipality that is part of the Production Cluster, it has not drawn up plans for the destination of waste aiming at the environment or even the economic return of these leftovers in a systematic and generalized way.Item Globoplay: o consumidor na era do entretenimento digital(2024-03-19) Barbosa, Artur Lucas Santana; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/2033059765303774The consumption of entertainment has seen significant changes due to the rise of major productions and the increase in global distribution channels, especially through cinemas and DVD sales. However, the digitization and virtualization of consumption have led to new ways to access this content, both legally and illegally, with streaming platforms playing a key role in fighting piracy, although sometimes enabling illegal consumption through their own programming features. This study aims to analyze how the habits of Brazilian consumers in consuming cinematic content through streaming platforms have changed, focusing on Globoplay, the only Brazilian platform recognized in the national market. Additionally, the study seeks to understand consumer behavior towards other platforms through questionnaire data collected from the public. The results show that streaming platforms have become popular in the last decade, with the pandemic accelerating audiovisual consumption through these new access options. Notably, there has been a significant increase in Globoplay users, prompting the platform to rethink its dominance in the Brazilian entertainment market.