Bacharelado em Ciências do Consumo (Sede)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/3109
Siglas das Coleções:
APP - Artigo Publicado em Periódico
TAE - Trabalho Apresentado em Evento
TCC - Trabalho de Conclusão de Curso
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39 resultados
Resultados da Pesquisa
Item Consumo de animações por adultos: uma análise das motivações e percepções(2024-10-04) Silva, Everleyde Roxelle Cavalcanti da; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/3968848300464810The objective of this research is to thoroughly analyze the motivational aspects that influence the consumption of animations commonly associated with children and adolescents but that captivate a more experienced and diverse audience. This phenomenon reflects a significant shift in the collective perception of the role of animations in contemporary society. The cinematic landscape of animations presents a vast and rich field of complex themes, often underestimated, that reflect and express deeply rooted sociocultural constructions in different social contexts. By exploring this creative universe, it becomes possible to better understand the structural dynamics that not only stimulate culture but also attribute profound meanings to the consumption of animations as cultural products. Moreover, understanding the concept of animation allows for the demystification of outdated stereotypes and the breaking of stigmas often associated with human subjectivity, highlighting its relevance as an art form and a cultural expression.Item Trajetórias subalternas urbanas: o cotidiano de mulheres egressas do cárcere em Pernambuco(2025) Melo, Camila Maria de Paiva; Fernandes, Raquel de Aragão Uchôa; http://lattes.cnpq.br/9733983138830524; http://lattes.cnpq.br/9738545018082383Item Relações de consumo com as tecnologias digitais de informação e comunicação: o caso da Nat Natura no Twitter(2024-10-04) Santos, Melyssa Ingrid dos; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/2698814524148772Due to the increasing use and personification of virtual assistants by companies in search of better serving their customers and thus achieving new arrangements in the customer-company relationship, the need arose to better understand how this growing phenomenon occurs and what effects it produces in our current consumer society. Therefore, this work aimed to (i) relate the Culture of Convergence to the emergence of new consumer relationships; (ii) identify how Natura and the Nat Natura persona are perceived by consumers and what effects it generates in new consumer relationships; (iii) analyze the profile of Nat Natura on the digital social network Twitter; (iv) as well as identify and analyze the elements that characterize the brand representation for new consumers, through the analysis of data from a questionnaire applied to the public. To obtain the results, the levels of knowledge and involvement of consumers related to the brand persona were observed. For this purpose, a qualitative research was carried out through a literature review and the profile of Nat Natura on the digital social network Twitter was analyzed. In this way, 6 publications from their profile on Twitter were selected and analyzed, which obtained the greatest engagement and reach between September 2022 and August 2024. The results show that it is in the informality of the language, in the use of similarities in tastes, identity and values with its audience that the Nat Natura persona seeks to represent and create more personal connections with its new consumers.Item Como o capitalismo de vigilância influencia o comportamento do consumidor: uma plataforma instagramágico(2024-10-09) Lima, João Wellington de; Freitas, Dayse Amâncio dos Santos Veras; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/3760247991082202With the transition from industrial to informational development, a structure for the transmission of information and globalized communication was created. This structure provided the emergence of new interactions, control, social transformation and a new type of power, called Instrumentary, configured by digital surveillance. With surveillance capitalism, which is a new logic of capitalism defended by author Shoshana Zuboff (2020), human experience was transformed into behavioral data, considered the new raw material and creating a new type of market. Currently, such data is collected from digital tools and platforms. The present work sought as an object of study the social network platform Instagram, with the hypothesis that consumers/users of this social network identify that they are influenced by the data generated through the platform. To explore the topic, bibliographical and qualitative research was carried out, with a survey of theoretical references. To collect information, the method used was the application of a questionnaire using the Google Forms tool, applied between the 3rd and 18th of September 2024 and analyzed based on the surveillance capitalism concept of Zuboff (2020). As a result, it was found that users/consumers of the social network Instagram are influenced by the platform based on the advertisements received. And the conclusion is that surveillance capitalism is a key factor in today's society, as through data mining and collection they can influence several individuals through the analysis of their information generated on platforms.Item O cientista do consumo na gestão do empreendedorismo e inovação(2024) Silva, Elaine Maria da; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867Item A Nordestesse e o Nordeste(2024-03-08) Paixão, José Guilherme Lima da; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316The present work deals with the research on the Nordestesse platform and aims to analyze its possible changes in the vision of the Northeast Region when it comes to fashion consumption, considering the field of Consumer Sciences. The themes focus on the debate on the concept of identity and slow fashion within sustainable commerce. Methodologically, it was analyzed qualitatively and the results were analyzed descriptively. The reason for carrying out this study is to discuss the northeastern identity in the perception of fashion consumer behavior that is changing to a more sustainable way, and how the Nordestesse platform can help in this matter.Item Relatório Estágio Supervisionado Obrigatório (ESO) – O cientista do consumo na gestão pública(2022) Silva, Henrique Adelaide da; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/5573559424685936Item Análise da motivação do consumidor para bens falsificados: um estudo de caso na indústria da moda(2023-09-06) Santos, Rebeca Brandão dos; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0012117413384643The objective of this research is to raise subsidies for a theoretical reflection, starting from the analysis of the problem of the naturalization and growth of the use of counterfeit and pirated objects, also known as replicas, with the intention of improving the understanding about the motivations for buying and using these products, in addition to the satisfaction of contemporary consumers. In order to achieve the project's objective, bibliographic research, field research, data collection with the application of a digital form, and use of the observation and comparison method in the research approach will be carried out, using the qualitative approach with users of fake fashion products. As a result of this project, it is expected that discussions will take place on the increase of this specific consumption, taking into account its more accessible prices, which provide greater ease of acquisition in the illegal market. Furthermore, it is expected to argue the assumption of social inclusion through clothing in the use of items that characterize identity and belonging to specific groups.Item A influência da colonialidade nas vidas vividas na cidade do Recife: reflexões sobre consumo e cotidiano de estudantes universitários da UFRPE(2024-03-08) Melo, Ana Carolina da Silva; Fernandes, Raquel de Aragão Uchôa; http://lattes.cnpq.br/9733983138830524; http://lattes.cnpq.br/7271561235870981Item A influência das produções cinematográficas da Marvel de - 2008 até 2019 (Saga do infinito) - nas relações de consumo da sociedade atual: um estudo sobre o consumo de jogos como processo transmidiático(2024-03-11) Araújo, Giovanne Allan Rodrigues de; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/8436503318974218The main objective of this study is to understand the current model of cultural industry that influences young and adult consumers to consume certain products derived from Marvel cinematic productions (2008 - 2019), taking into consideration how this model impacts the consumption of licensable digital games as a multimedia model. By understanding what drives consumers to seek out certain games using transmedia narrative and Henry Jenkins' concept of convergence culture as theoretical and methodological frameworks, the study utilized bibliographic reviews of topics intersecting with the work. The initial basis was the concept of cultural industry, developed by Adorno and Horkheimer in 1944, referring to the idea of mass production, common in factories and industries, which has been adapted to artistic production. Initially, it will be demonstrated through websites regarding the sale and consumption of relevant games correlated with the release time of films concurrently, such as IGN, KOTAKU, and ADRENALINE, as well as the official Marvel Studios forum on REDDIT. Academic content sites were also utilized, including SciELO, CAPES, Scopus, and Google Scholar. The study resulted in demonstrating the importance and influence of media channels and cultural industry on the consumption model of X and Y generations.