Licenciatura em Letras (UAG)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2959
Siglas das Coleções:
APP - Artigo Publicado em Periódico
TAE - Trabalho Apresentado em Evento
TCC - Trabalho de Conclusão de Curso
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2 resultados
Resultados da Pesquisa
Item Gêneros textuais em sala de aula: a charge em atividades para compreensão e interpretação de textos verbais/não-verbais(2019-10-23) Santos, Daniele de Oliveira Honorato; Silva, Dennys Dikson Marcelino da; http://lattes.cnpq.br/5263497905547631This monographic work, which starts from the pedagogical project experienced in the Institutional Program for Teaching Initiation Scholarship (PIBID), entitled the importance of textual genres in the construction of a critical subject, aimed to prepare students to interpret and understand the content and the intentions of the text making use of charges in the classroom. It also emphasizes the importance of reading in the learning process. The choice of this genre was due to the fact that it is a field that has been increasingly consolidated in scientific research, for having a positive effect on pedagogical practice and also for being a genre that is present in people's daily practices, circulating in newspapers, websites, etc. Thus, we can not fail to highlight the importance of textual genres in the teaching / learning process, as their dynamism provides an interdisciplinary work that helps to enhance the linguistic and discursive development of students. Within this perspective, we have the comic books (comics) that, with their different language is increasingly gaining space in the school curriculum and the sympathy of teachers. For a better discussion, we use authors such as Antunes (2003), Marcuschi (2008), Dikson (2018), Ramos (2009), among others. The methodology consists of action research, qualitative, with corpus centered on activities performed by students during the realization of the pedagogical project. Therefore, we believe that the teacher also plays a very important role in the performance of his students, because it is up to him to elaborate relevant didactic strategies. As for the results, we show beyond the data analyzed, that the work with the cartoons can be very promising in the classroom, because it allows the student conditions to perform activities more easily and competently, as their communicative capacity is increased through reading of various texts.Item A linguagem persuasiva utilizada em páginas de vendas de produtos digitais: análise da página de vendas do curso online magra para sempre(2019-01-07) Medeiros, Lara Santos Targino; Santos, Eudes da Silva; http://lattes.cnpq.br/8701527300251171With the advancement of new technologies, new forms of communication and relationships have been established, consequently, the ways of doing marketing and advertising have also transformed and have given rise to digital marketing and new textual genres on the internet. In this context, the present work aims to analyze the persuasive language used in sales pages of digital products. As an object of this analysis, a copy of the genre, captured by means of prints, is the sales page of the online course Magra Para Semper, by nutritionist Karina Peloi. The analysis in question is based on theoretical aspects, such as Maingueneau (2013) and Orlandi (2010) on discourse, and Citelli (2002), Adolpho (2018), Kotler (2017) and Cialdine (2012) on persuasive language and digital marketing. This research is relevant because it aims to contribute to the study of language, especially with regard to the transformations and uses of language in modernity. Through persuasion techniques, on the sales page, the vulnerabilities and desires of the target audience are explored, companies seek to know their client thoroughly to use their needs and dreams as tools of persuasion. Thus, it is sought to understand this use of language, given its power of persuasion and how important it is to reflect on how discourses are produced, especially in the marketing field.