TCC - Bacharelado em Ciências do Consumo (Sede)

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Um olhar sobre a moda modesta feminina plus size na atualidade brasileira (2021-2022)
(2022-05-26) Arruda, Maria Carla Santana de; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/7523113586119068
Modest fashion is characterized by being a fashion that aims to meet religious dress standards, and from the present study, there is the understanding that its bias is predominantly for the female audience. Thinking about the specificities of part of the public of this segment "modest women's fashion", meeting the demand of women who dress over size 46 was considered to outline the general objective of the study, which was to analyze the modest plus size fashion for evangelical women today. Brazilian (2021-2022), specifically the assembly public. For this, three methodological steps were used: An exploratory search of the literature; data collection in virtual and physical stores and active research through participant observation. It was understood that modest fashion has even more “modest” characteristics than evangelical fashion and, like secular fashion, has a limited supply of models and prints for fat women. It was also found that, even in the religious environment, aesthetic standards such as the hegemonic secular fashion were repeated throughout the findings, accusing the low representation of black and fat women in social media and in modest fashion business advertisements.