TCC - Bacharelado em Administração (UAST)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2930
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Resultados da Pesquisa
Item O endomarketing e a satisfação dos colaboradores em pequenas empresas(2021-02-18) Silva, Yuri Avelino da; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571This article aims to analyze whether internal customer satisfaction and how it affects and contributes to the success of small organizations. Endomarketing has now become an essential tool for organizations, as it focuses on the integration and synchronization of all employees in the organization, making them allies when establishing the idea that their success is linked to organizational success. This tool came about through the need to develop ways to satisfy and motivate its employees. Within this aspect, the problem is to obtain an answer, how does endomarketing influence the satisfaction of internal employees? Thus, this study aims to understand how endomarketing influences the satisfaction of internal employees of two companies that manufacture children's pieces and women's fashion in the city of Custódia-PE. For this, the method considered as a multi-case study was used, with qualitative nature, a descriptive research with bibliographic review. In addition to the use of the structured questionnaire, data was collected for a deeper analysis on the subject. In the analysis of the results, the indicators that provoke the satisfaction of employees were determined, through efficient communication, training and some motivational elements, as well as how the tools can contribute to the growth and permanence of the organization in the market.Item Satisfação no trabalho: um estudo realizado em uma secretaria municipal de educação(2020-11-05) Tavares, Cícero Halefsom Tenório; Farias, Ana Paula da Silva; http://lattes.cnpq.br/9195858306109701; http://lattes.cnpq.br/3471786307583433Job satisfaction is a relevant issue for all organizations, whether public or private. This is because satisfaction is directly linked to the performance of employees in their functions. This research aims to verify the degree of satisfaction at work of the employees of a Municipal Department of Education, located in the interior of Pernambuco. It is intended to evaluate the degree of contentment through the Work Satisfaction Scale (EST), making interpretation and analysis of the collected data. The methodology used was based on a case study, with descriptive approach and exploratory character. The research subjects were municipal public servants responsible for the construction of teaching methodologies used in schools, so a questionnaire was applied, using Google Forms, distribution took place through the WhatsApp application, to capture data. After the analysis, it was found that the servers present an optimal level in the dimensions that deal with the degree of satisfaction within the organization in relation to the tasks they perform, friendship between colleagues and relationship with the leadership. However, low satisfaction rates were observed when it came to questions regarding salary. However, in an analysis of the overall data average, the servers are satisfied at work. Therefore, it is concluded that the theme addressed in the research has great relevance within the organ, noting that they are satisfied in certain aspects, which generates benefits for themselves, for the agency and for society, since they perform functions with more satisfaction.Item Motivação como fator de produtividade: um estudo de caso em uma empresa de material de construção na cidade de Serra Talhada-PE(2020-10-23) Nogueira Neto, João Antonio; Ferreira, Leonardo Rodrigues; http://lattes.cnpq.br/9845689877157123; http://lattes.cnpq.br/0965321857767389This article was carried out with the aim of analyzing how motivation in the workplace can change the scenario of a company. The research was carried out with the employees of a company in the construction material sector of Serra Talhada-PE, in order to highlight the importance that motivation provides in the organizational environment and what changes impact its scenario. Showing the changes in various spheres that motivation or lack of it brings to the work environment, both the improvements that can happen as well as the problems that the organization can face in the absence of motivation on the part of its employees. In addition, this article also presents the factors that influence employees to feel motivated to exercise their functions, as well as the opposite factors, which contribute to them feeling unmotivated. From these obeservações, it was possible to verify that it is necessary that there are motivational incentives and that provide greater satisfaction so that employees will feel motivated and consequently will produce more and better. And the methodology of this work was field research of qualitative nature.