TCC - Bacharelado em Administração (UAST)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2930
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Item Aspectos sociais das mulheres empreendedoras na cidade de São José do Belmonte-PE(2022-06-27) Silva, Edna Neroneide da; Melo, Paulo Thiago Nunes Bezerra de; http://lattes.cnpq.br/2786487491698072; http://lattes.cnpq.br/7520182798484847The main objective of this study is to analyze the social aspects of women entrepreneurs in the city of São José do Belmonte-PE. Entrepreneurship is on the rise in Brazil. With the growing insertion of women in the labor market, the dream of opening their own business arises, associated with the desire to have financial independence, achieve success and be their own boss. From this process of female growth, numerous challenges emerge. Women face sociocultural barriers that, added to the problems of the business world, form their new social context. The research was developed through a qualitative study, exploratory and descriptive, with direct observation and in-depth interviews. From the analysis carried out, it is noticeable that debates such as gender bias and family-work conflicts still frequently emerge, composing the main challenges they face and their evident capacity for resilience. The set of aspects that motivate women to set up their own businesses are diverse. Through the courage to take risks, entrepreneurs seek their personal and professional fulfillment. It is concluded that women entrepreneurs in São José do Belmonte face several conflicts in their social context, however it is clear that determination is a common characteristic.Item Microfinanciamento sob a ótica da inovação social: um estudo sobre crediamigo delas(2021-12-10) Silva, Jhonatan Matias da; Feitosa, Maria José da Silva; http://lattes.cnpq.br/6887857776351323; http://lattes.cnpq.br/2177141124449902The present study aims to analyze CrediAmigo Delas from the perspective of social innovation, highlighting the benefits of acquiring this new line of credit for women entrepreneurs. To this end, an exploratory research was carried out, with a qualitative approach, with secondary data. The work proposed to approach the theme of CrediAmigo Delas as an innovative tool, so that it could contribute to the improvement of social conditions, respect for the guarantee of women's rights and financial security, as well as emphasize the importance of more inclusive and resilient economies. The results indicate that CrediAmigo Delas enables the emancipation of women in situations of social exclusion, in addition to providing more accessible credit lines and opportunities for business and financial growth.Item Os fatores condicionantes para o empreendedorismo feminino local: um olhar para os empreendimentos em São José do Belmonte - PE(2021-02-19) Santos, Rayla da Silva; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571From a preliminary point of view, it can be noted that the number of men in business administration and in the organizational sphere is the result of a macho culture sustained for centuries through stereotypes legitimized by society itself. As stated in the latest Global Entrepreneurship Monitor (GEM) report, the rate of entrepreneurs established in Brazil in 2019 was 18.4%, while that of entrepreneurs 13.9%, this means a difference of 4.5 percentage points, or that is, there are approximately three million more men than women at this stage, although the female gender represents the majority in the country. Under this circumstance, although we have not yet achieved substantial equality, we observe that there is a significant growth of women in the entrepreneurial exercise. Thus, the objective of the article is to explore the profiles and conditioning factors that drive female entrepreneurship in the city of São José do Belmonte-PE. For this, the adopted methodology classifies the research as qualitative of exploratory and descriptive nature considering the bibliographic contribution for the theoretical guidance of the study. Finally, the results were obtained successfully, as we delimit the sociodemographic characteristics that describe the group of local entrepreneurs, as well as assimilate the purposes and aspirations that led to the choice of this work activity.