03.1 - Graduação (UAST)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2926
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Item Perfil dos consumidores da Feira da Agricultura Familiar de Triunfo – PE(2022-05-24) Oliveira, Jéssica Patrícia de; Almeida, Rosa Honorato de; http://lattes.cnpq.br/4319299572657528; http://lattes.cnpq.br/4377561093655050Agroecological Fairs have an indispensable role in safe and healthy food as they provide the supply of different types of products for consumers while guaranteeing the family income of several farmers. The present study aimed to identify the profile of consumers of agroecological products in the city of Triunfo-PE, as well as their satisfaction with the products sold. Data collection was carried out using forms available at the Feira da Agricultura Familiar de Triunfo. The data obtained were tabulated and processed in a Microsoft Excel 2010 spreadsheet. Through the results, the consumer profile was identified and, based on the Net Promoter Score (NPS) methodology, the consumer satisfaction and preference index. Through this study it was possible to identify the profile of people who usually attend the fair, which is mostly composed of women and young people. Through the NPS it was identified that the fair is located in the improvement zone, an area close to the quality one, which indicates a good performance of the agroecological fair in the city. With the application of a form containing open questions, information was collected, which are of paramount importance for the development of possible improvement plans for the fair. Such results proved to be effective in identifying positive and negative points and, therefore, actions that can increase consumer satisfaction, as well as their quantity, are appropriate.Item Análise da produção de caprinos e ovinos com o uso de app em dispositivos móveis no município de Serra Talhada – PE(2021-07-19) Santos, Willyane de Souza; Cabral, Ana Maria Duarte; http://lattes.cnpq.br/9120227816308243; http://lattes.cnpq.br/2693929015286248The aim of this work is to analyze the consumer profile of products and by-products of goats and sheep with the use of app on mobile devices. The survey was conducted between the months of March to June 2021 through interviews with a portion of 1.5% of the population of Serra Talhada - PE, which corresponds to 1296 people, this sampling was done randomly, regardless of the gender, ages and social status, at different times and dates. The Esy Research app was used on mobile devices, containing a questionnaire that served as the basis for interviews with consumers of meat, milk, and cheese from goats and sheep in the municipality. The data are published directly on the administrator's platform and after the mathematical and comparative structures are sorted, the absolute frequency and the relative frequency of the nominal variables are calculated, thus carrying out the descriptive statistical analysis, with the results being better presented in graphs. It was observed that the majority of respondents are of urban origin with 79.6%, and only 20.4% declared to be of rural origin. In relation to meat consumption, the survey showed that chicken came in first place, with daily consumption of (44.9%), beef (20.5%), fish (12.1%), goats (6 .4%), pork (8.1%), sheep (5.9%) and 2.0% choose other protein sources. It is also observed that 70.4% of respondents buy an average of up to 2 liters of milk per week, and 21.2% claim not to consume it, because they prefer powdered milk (50%), 16% fresh pasteurized milk , 27% in natura raw and only 5% consume long-life UHT milk (Ultra High Temperature). The cheese in turn 76.2% buy between 1 to 2 kg per week and 14.6% do not consume any type. The most consumed cheeses among the interviewees are the rennet type (67%), butter (22%). The mozzarella type cheese still obtained a percentage of 6% when compared to the others that have a low consumption. According to what has been presented, it is necessary to explore the opportunities of the consumer market for goat and wine production through a more active marketing of its nutritional value and potential for the preparation of its derivatives, in addition to the need to improve both the slaughter conditions and the increase in the supply of young animals, which need to be better used to meet the demand for quantity and quality, as well as in the training of producers and businessmen in the sector with regard to standardized cuts and exploration for the preparation of meat products, although some derivatives are already being marketed. In short, given the importance of this theme for the consumption of goat and sheep meat in the northeastern hinterland and in the world, it is expected that this work will have great relevance for others in the region.Item Fatores determinantes de compra online dos consumidores do sertão do Pajeú(2021-12-10) Lopes, Raiane Souza; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328Online shopping environments are increasingly becoming a preference among consumers. Therefore, this study aims to identify some of the possible determining factors for the decision to purchase on virtual platforms in cities in the territory of Sertão do Pajeú. For such, the methodology is based on descriptive quantitative research. After applying the questionnaire made available virtually, data analysis began. As for the results obtained, it was observed that Sertão do Pajeú consumers are more affected by the "online store" factor, which is self-explanatory and has the products arranged and described in an organized manner, and less affected by the "promotion" factor, reporting that your purchase intent is not influenced by receiving advertisements.Item Fatores de influência na compra de produtos em mídias digitais(2021-03-05) Oliveira, Ana Clara Rodrigues de; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328Organizations are inserted in a highly competitive scenario, demanding that they seek more and more strategies that keep them active in the market. With the advancement of the digital age, social media has transformed consumer behavior in relation to brands, their demands have become higher due to the easy access to information provided by them and by other actors. This article proposed a study about the influencing factors in the purchase of products on digital media. A questionnaire with the constructs Purchase Decision, Communication on social media by companies, Digital Influencers and Electronic Word of Mouth, in addition to social and demographic questions, was applied to 123 respondents. The results point to high averages and medians for the mouth-to-mouth electronic construct, something confirmed in the regression analysis, in which this influence was significant on the Purchase Decision.