03. Unidade Acadêmica de Serra Talhada (UAST)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2925
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Resultados da Pesquisa
Item Fatores determinantes de compra online dos consumidores do sertão do Pajeú(2021-12-10) Lopes, Raiane Souza; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328Online shopping environments are increasingly becoming a preference among consumers. Therefore, this study aims to identify some of the possible determining factors for the decision to purchase on virtual platforms in cities in the territory of Sertão do Pajeú. For such, the methodology is based on descriptive quantitative research. After applying the questionnaire made available virtually, data analysis began. As for the results obtained, it was observed that Sertão do Pajeú consumers are more affected by the "online store" factor, which is self-explanatory and has the products arranged and described in an organized manner, and less affected by the "promotion" factor, reporting that your purchase intent is not influenced by receiving advertisements.Item Estruturação do processo de compras em um grupo de empresas de Serra Talhada-PE: estudo de caso(2021-02-19) Silva, Josefa Lauane Ferreira da; Ferreira, Renan Silva; http://lattes.cnpq.br/9980419912272571Considering the relevance that purchasing management has in the acquisition of quality materials and services, at the right time and at the lowest cost, this is one of the most important stages of the supply chain of companies. For this reason, a structured and optimized purchasing process directly impacts the organizational result, with regard to operation, meeting demands and billing. with this, the general objective is to understand the structuring of the purchasing management of the procurement sector of a group of construction and maintenance of electrical networks and real estate development located in the municipality of Serra Talhada-PE. For this, the method applied to this work is classified as a case study, adhering to a descriptive research of a predominantly qualitative nature. A semi-structured questinary based on the Ishikawa diagram was also used as a data collection instrument. In the discussion of the results, the main bottlenecks relevant to the destructuring phase of the group's purchasing management were investigated, and their respective impacts, as well as the corrective actions used to structure the purchasing process, optimizing the performance of the group company.