Bacharelado em Ciências do Consumo (Sede)

URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/3109

Siglas das Coleções:

APP - Artigo Publicado em Periódico
TAE - Trabalho Apresentado em Evento
TCC - Trabalho de Conclusão de Curso

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Agora exibindo 1 - 4 de 4

Cancelamento na cultura do consumo: uma revisão bibliográfica
(2023-09-22) Nascimento, Marielle Eden Palmeira do; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/9130166609105683
In consumer culture, "cancellation" represents an individualistic approach to highlighting mistakes without necessarily instigating changes in the broader societal framework shaped by interactions among users on digital social networks. This study aims to delve into how the phenomenon of cancellation intersects with consumer behavior and its evolution into practices associated with hate speech. To achieve this, we propose conducting a literature review, using a narrative approach, to facilitate a more comprehensive critical analysis and interpretation in knowledge construction. Additionally, we will briefly examine people's reactions to the music video "Strawberry Field" by pop singer Luísa Sonza as an illustrative example of this phenomenon's evolution. From this perspective, cancellation in consumer culture emerges as a confrontational and often violent movement intertwined with elements of hate speech. This trend tends to disproportionately affect women and other marginalized groups in online spaces. Paradoxically, it can also amplify the visibility of the content being targeted, ensuring that artists, brands, and products continue to be at the center of trending discussions, even amidst the presence of haters.
Conexão e engajamento com os consumidores a partir do Instagram: o caso da empresa VR Veículos Recife
(2023-09-14) Braz, Igor Danilo dos Santos; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623
This research aims to underscore the pivotal role of human interaction within the supplier-consumer dynamic in the digital realm, drawing upon anthropological insights into consumption patterns and contemporary digital marketing trends. Assuming a singular case study as its foundation, this study adopts a qualitative approach to scrutinize the efficacy of incorporating posts pertaining to the personal life of the VR Veículos Recife owner. The primary focus of the study is to analyze how such posts work as a strategic tool for fostering engagement and forging connections with the company's Instagram followers. Methodologically, data was collected through interviews with the business owner, coupled with an analysis of the interplay between post content and the corresponding metrics of engagement on the platform, as well as their discernible impact on sales figures. Ultimately, the study concludes by underscoring the indispensability of deploying connection-oriented strategies for the success of small businesses striving to make their mark on this platform.
O negócio da beleza: conhecendo o público masculino e o consumo de serviços e produtos de bem-estar
(2023-09-15) Farias, Nataly Lira Veloso de; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/5192625199647512
The male beauty market is constantly changing, and understanding the consumption habits of this audience, as well as developing strategies to attract male consumers, are essential. This study aims to fill a gap in research on the consumption of aesthetic products and services by the male public, employing the integration of marketing with the study of gender to generate effective tools and tactics. By identifying the characteristics of this audience, analyzing their needs and motivations, as well as proposing personalized marketing strategies, we seek to contribute to the growth and improvement of the beauty market aimed at men and, in particular, aesthetic clinics. This project employed a qualitative methodological approach, based on bibliographic analysis, as well as a quantitative approach, using questionnaires as a research instrument. In this context, a survey was conducted using a questionnaire aimed at the target audience, made up of male consumers of beauty services and cosmetic products. The objective is to understand how marketing and gender studies can generate tools and strategies that awaken desire and attract the male public to consume aesthetic services and cosmetic products. This takes into account socio cultural transformations over time and how these changes influence the human behavior of this new consumer model. Recognizing that the beauty market is a sector in constant expansion and innovation, both in terms of products and services, and being one of the most promising segments, the beauty industry boosts the Brazilian economy and creates countless opportunities. Men's interest in self-care has significantly contributed to this growth. The results of this research highlight the main motivations that influence men's consumption behavior, with the opinions of friends and family being the primary influencing factor, followed by expert opinions. Finally, it can be observed that the surveyed group indicated self-image and personal well-being as the main motivations for the consumption of aesthetic products and services.
A piada da censura: L. L. e o discurso cômico controverso
(2023-04-28) Silva, Karen Aryadna Nascimento da; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623
This paper aims to discuss the normalization that has been given to the speeches of comedian L. L., and how they are quickly commented and shared as just a joke. The increase of this kind of Stand Up comedy and how the digital space has an influential role was noticed. In this way, L. L. uses the digital space as a way to promote a "free manifestation", as if there was no ethical regulation in society. Based on the understanding of the political role of comedy and the social function of humor, we propose a Content Analysis (CA) of L. L.' posts, seeking to approach the understanding of the social problems that involve his discourse on the Internet, having as a central term, the signifier "censorship". With this analysis, the research suggests that the comedian uses two strategies to convey his message. The first is controversy, through the use of the word censorship, as a vector to gain audience and visibility in the network economy. The second, the use of the word censorship also with an active discourse, when he suffers attempts to ban his speech.