Bacharelado em Ciências Sociais (Sede)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/8
Siglas das Coleções:
APP - Artigo Publicado em Periódico
TAE - Trabalho Apresentado em Evento
TCC - Trabalho de Conclusão de Curso
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2 resultados
Resultados da Pesquisa
Item O paradigma da indústria cosmética no século XXI: o homem um novo mercado(2024-09-30) Barbosa, Rafaela de Souza; Sousa, João Morais de; http://lattes.cnpq.br/9057718684364301; http://lattes.cnpq.br/4333220150655629This monograph aimed to analyze the influence of the cosmetics industry on men. In essence, it addresses a dynamic study that precisely delimits the compelling viability of the aesthetic standard adopted by the male public today. In view of this, the participation of the media, especially social networks and digital influencers, partnerships with the cosmetics industry, in the launch of products and effective conquest of this public are visible. In addition, it has a representative study on the behavior of men in ancient times and their relationship with the aspect of beauty, considering its importance and influence at the time. In short, it presents a presentation of research data on the acceptance and adherence of men in the world of beauty, with reference to cosmetics. The objectivity of this study is quite representative and aims at the interpretation of informative and comparative data, in addition to the investigation of men's behavior in relation to the cosmetics sector. This monograph has a bibliographic, qualitative, descriptive and informative study, through research in digital books, articles and educational websites. Therefore, it is clear that the cosmetics industry has definitely won over the male audience and has been launching more and more products aimed at them, whose acceptance is quite representative.Item Subjetividade sitiada: o Instagram e a construção de identidades e hábitos de consumo na sociedade de sedução em massa(2021-03-03) Souza, José Matheus Melo de; Faria, Maurício Sardá de; http://lattes.cnpq.br/1513772085737367; http://lattes.cnpq.br/6244561601189722The phenomenon of digital media has been integrated into people's daily lives in recent decades, resulting in an endless informational movement, associated with continuous virtual interactions. This study seeks to discuss about Instagram, which has approximately 1 billion active users per month, especially relating it to the processes of building identities and habits of consumption. For this, it is essential to mobilize and discuss theories that allow access to the meaning of this reality, covering multiple approaches: the approach on the mass media, the themes of sociability and the representation of the individual in society-society and, especially, the discussion about the concepts of identity and consumption. The use of the algorithm tool by this network, as a way of directing personalized content and advertising, was a fundamental aspect discovered in the research exercise, since it helped in the composition of the central argument and allowed an understanding of the studied phenomenon.