TCC - Bacharelado em Ciências Econômicas (UAST)
URI permanente para esta coleçãohttps://arandu.ufrpe.br/handle/123456789/2934
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Item Cenário do mercado regulado de MDL no nordeste do Brasil(2019) Gonçalves, Raphaella Lima; Freire Junior, Luciano Galvão; http://lattes.cnpq.br/0044703870148646; http://lattes.cnpq.br/3019799894396625Throughout this work a descriptive study was carried out, using bibliographical research from secondary sources. The book discusses the economic theory behind the carbon market, the evolution of the economic approach to economic-environmental development, and the estimation of the emission of greenhouse gases (GHGs) in Brazil, by economic sector. It was verified that after the Kyoto treaty three mechanisms of flexibilization were created to control the emission of these gases: Emissions Trading, Joint Implementation and the Clean Development Mechanism (CDM). Only in the latter is it possible for countries in that have ratified the protocol, such as Brazil. The CDM is project-based. Certified Emission Reductions (CERs), which are marketed, are issued with the registration and monitoring of these, each CER corresponding to one tonne of carbon equivalent that is no longer emitted or has been mitigated from the atmosphere. The logic behind this is that the gases are transboundary, so it is a matter of social relevance, and this mitigation occurring anywhere on the planet is beneficial as a whole. The objective is to demonstrate a more illuminating literature on the economic theories behind environmental markets, and specifically the Clean Development Mechanism (CDM) Carbon Credit Regulated Market. Also, view GHG emissions in Brazil. It was also analyzed the number and types of projects related to this theme, implemented in the Northeast Region. It was verified that the highest percentage of GHG emissions in Brazil comes from agricultural activities, as evidenced by economic activities in agriculture and in much of the land use change sector.Item Um estudo de caso sobre as estratégias de comercialização de bebidas na microrregião do Sertão do Pajeú adotadas para a expansão de um grupo empresarial(2019) Lima, Jeferson Alan Rodrigues de; Freire Junior, Luciano Galvão; http://lattes.cnpq.br/0044703870148646This research analyzes the process of marketing the beverage market in the Northeast region of the Interior of the Pajeú, showing what are the main strategies adopted by a business group to expand in that market and become a strong competitor in this thread. For that, the consumer profiles were identified, as well as the marketing channels of this market, being a.s ROUTE (canal formed by hypermarkets, supermarkets, grocery stores, big small convenience stores and warehouses/ grocery stores), COLD (the markets consisting of bars, pubs, gyms, clubs, bars, bars, discos, restaurants, trailers, tents, kiosks, massage parlours, pizzerias) and SUB (characterized by the composition of wholesalers and warehouses of drinks). The marketing of this market with the accession of well-defined strategies seek to increase the productivity of a company and make it more efficient. Using secondary data basically obtained by the company analyzed for the period from 2013 to 2017. It was found that the success of this market is connected with the execution of market strategies, program participation of market and price policy, where in addition to increase your profits, sales and billing, the investments in this sector yield to a company your territorial expansion and makes it more competitive to obtain results to raise the market Share of products that are marketed.