Navegando por Assunto "Redes sociais on-line"

Agora exibindo 1 - 20 de 28

A influência da neuropolítica nas eleições presidenciais brasileiras nas redes sociais
(2024-08-17) Silva, Maria da Conceição Cavalcanti da; Jeremias Junior, Jair; http://lattes.cnpq.br/7159566689096665; http://lattes.cnpq.br/9452836412600482
Esta pesquisa tem como objetivo compreender os aspectos da neuropolítica e sua influência na tomada de decisões dos eleitores no ambiente digital, a partir da análise das campanhas eleitorais presidenciais do Brasil de 2018 e 2022, focando na atuação nas redes sociais, buscando investigar se o voto, nesse contexto, é influenciado por mecanismos de manipulação. O referencial teórico contemplou discussões acerca da neuropolítica e sua aplicação no cenário político, abordando a influência de processos emocionais, cognitivos e comportamentais na percepção do cidadão sobre a política, segundo Santos (2011). Os procedimentos metodológicos adotados consistiram em um estudo de caso de caráter qualitativo, com as redes sociais como campo de pesquisa, analisando as estratégias de campanhas eleitorais presidenciais brasileiras de 2018 e 2022. Os dados obtidos indicam que as campanhas eleitorais se apropriam de técnicas da neuropolítica, explorando imagens, informações e diferentes meios de comunicação digitais para influenciar os eleitores. Com base nos resultados e discussões apresentadas, considera-se relevante questionar a ética da aplicação da neuropolítica em campanhas eleitorais, avaliando o potencial de manipulação do eleitor no ambiente digital.
Análise da acessibilidade para pessoas com deficiência visual e auditiva em redes sociais
(2024-10-01) Lima, Thiago Ferreira de; Falcão, Taciana Pontual da Rocha; http://lattes.cnpq.br/5706959249737319; http://lattes.cnpq.br/5181649435278623
Análise de sentimentos em publicações do Stackoverflow
(2019-08-22) Santos, Luiz Felipe dos; Trindade, Cleyton Carvalho da; http://lattes.cnpq.br/6298429503812388
The use of social networks, forums and various media has been growing exponentially, reflecting directly on the amount of data generated on the Internet, a large portion of the data generated, are open and can be accessed and processed. As a result, the possibilities generated by open data have attracted many researchers and companies to extract valuable information about their customers. Information extracted from this mass of data can change the strategy of many companies and people. In computer forums, you can see the same pattern, multiple people interacting and generating various information about information technology and its derivatives. The research will go through the whole cycle of sentiment analysis, data capture on the StackOverflow platform, data processing,natural language processing, algorithm training and classification. In order to show the data processing and classification steps, compare the classification approaches and extract information about the analyzed database. After applying the sentiment analysis cycle, it was possible to compare the results of each classifier and extract information about the analyzed database, about the performance of the unstructured classifiers and the difficulty of working with the language Portuguese database.
Cancelamento na cultura do consumo: uma revisão bibliográfica
(2023-09-22) Nascimento, Marielle Eden Palmeira do; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/9130166609105683
In consumer culture, "cancellation" represents an individualistic approach to highlighting mistakes without necessarily instigating changes in the broader societal framework shaped by interactions among users on digital social networks. This study aims to delve into how the phenomenon of cancellation intersects with consumer behavior and its evolution into practices associated with hate speech. To achieve this, we propose conducting a literature review, using a narrative approach, to facilitate a more comprehensive critical analysis and interpretation in knowledge construction. Additionally, we will briefly examine people's reactions to the music video "Strawberry Field" by pop singer Luísa Sonza as an illustrative example of this phenomenon's evolution. From this perspective, cancellation in consumer culture emerges as a confrontational and often violent movement intertwined with elements of hate speech. This trend tends to disproportionately affect women and other marginalized groups in online spaces. Paradoxically, it can also amplify the visibility of the content being targeted, ensuring that artists, brands, and products continue to be at the center of trending discussions, even amidst the presence of haters.
Classificação automática de discursos de ódio em textos do twitter
(2019) Nascimento, Robson Murilo Ferreira do; Souza, Ellen Polliana Ramos; http://lattes.cnpq.br/6593918610781356; http://lattes.cnpq.br/8962852253787699
Hate Speech can be defined as any communication that denigrates a person by their ethnicity, race, religion, sexual orientation, nationality or other characteristics. This behavior is becoming increasingly common in social networks, where many people confuse freedom of expression with intolerance. Young people are the main users affected since they represent a portion which might be easier to be influenced by the ideology propagated by haters, which in turn spread violence, racism, xenophobia, religious intolerance, etc. The tool that might help to handle this issue is Text Mining, which is capable of capture patterns or trends of texts in natural language. This task can be defined as a method of extracting relevant information in unstructured databases or semi-structured. Given that the Twitter is one of the most used social networks in Brazil, this work aims to implement and evaluate supervised machine learning techniques in order to automatically identify hate speech in tweets. With that in mind, we build a corpus with data collected from Twitter and part of it is manually annotated and subsequently preprocessed so we can obtain the ground truth collection used for training and evaluation of the supervised models. Finally, we conduct a comparison between machine learning algorithms, namely the SVM, Naive-Bayes and Logistic Regression. Later, we identify the best model under the described domain.
Cultura do desmame: uma análise crítica de discursos sobre aleitamento materno em posts do Instagram
(2022-10-11) Rebeca Rocha Novaes Silva; Figueiredo, Marcela Cássia Sousa de Melo Benício; Cavalcanti, Larissa de Pinho; http://lattes.cnpq.br/7660087236639667; http://lattes.cnpq.br/7276037458536539; http://lattes.cnpq.br/5961942731436451
O presente estudo objetivou investigar como os discursos reproduzidos nas redes sociais funcionam como manivelas para fortalecer a Cultura do Desmame. Este trabalho nasce da necessidade de denunciar os discursos que se fortalecem ao naturalizar o desmame precoce enquanto mulheres e bebês são negligenciados. Amamentar é questão de saúde pública e discutir sobre é pensar nos direitos e autonomia sobre os corpos das mulheres. Para a fundamentação de nosso trabalho, utilizamos documentos oficiais que defendem a amamentação, tais como o Guia Alimentar Para Crianças Brasileiras Menores de 2 Anos (Ministério da Saúde, 2019), as Bases para a discussão da Política Nacional de Promoção, Proteção e o Apoio ao Aleitamento Materno (Ministério da Saúde, 2017) e o Guia Prático de Aleitamento Materno – Sociedade Brasileira de Pediatria (Departamento Científico de Aleitamento Materno, 2020). Além disso, recorremos a artigos da área da bioética, que nos fornece dados específicos para visualizarmos a amamentação no nosso país e a perspectiva analítica da Análise Crítica de Discursos para abordagem verbo-visual do corpus selecionado. Para composição do corpus da pesquisa, foram analisados e selecionados perfis na rede social Instagram de profissionais de saúde que atendem ao público materno-infantil. Em cada perfil, foram recortados posts por meio da tag #SMAM, referente à Semana Mundial da Amamentação. Operamos um recorte cronológico entre 2019 e 2021, anos que mostraram um aumento de postagens relacionadas ao tema. Nos posts, é possível identificar que perfis de profissionais da saúde recorrem a afeto e discursos laicos para promover a cultura do desmame, enquanto posts que defendem a AME, afirmam que amamentar é mais que amor e levam o amor como maior argumento para “convencer” mulheres de que é preciso amamentar.
Empreendedorismo digital e a importância do estudo do consumidor para o planejamento estratégico: estudo de caso da Foodrec
(2025-03-19) Maranhão, Stéphanie Samara de Lima; Leão, Éder Lira de Souza; Silva, Douglas Véras e; http://lattes.cnpq.br/2969243668455081; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/3239983602229233
A pesquisa em questão investiga a relevância do estudo do consumidor no planejamento estratégico de negócios digitais, com foco na startup FoodRec. Em um cenário de constantes inovações tecnológicas, compreender o comportamento do consumidor tornou-se um fator determinante para o sucesso das empresas, especialmente no ambiente das redes sociais. Para isso, a pesquisa adota uma abordagem qualitativa por meio de um estudo de caso, analisando dados de campanhas de marketing digital realizadas no Instagram e TikTok. Foram exploradas tanto campanhas orgânicas quanto pagas, com o objetivo de identificar padrões de consumo e características do perfil do público-alvo. Os resultados indicam que o mapeamento sobre o consumidor contribui para a formulação de estratégias mais assertivas, impactando diretamente a tomada de decisão e a eficácia das campanhas publicitárias. Conclui-se que o uso inteligente dos dados das redes sociais permite aprimorar o engajamento, personalizar ações que otimizem a conversão de consumidores no ambiente digital.
O ensino de língua portuguesa através do Instagram
(2023-11-29) Sousa, Daniel Teles de; Vicente, Renata Barbosa; http://lattes.cnpq.br/2541553913706614
Fake news nas eleições de 2018 no Brasil: ameaça a comunicação autêntica e à democracia
(2025-08-08) Santos, Bruno Augusto dos; Barbosa, Lúcia Falcão; http://lattes.cnpq.br/5667594441132627; http://lattes.cnpq.br/5403463744345932
Este estudo analisa como as fake news impactaram a democracia brasileira nas eleições de 2018, à luz da Teoria da Ação Comunicativa de Habermas. A disseminação de desinformação nas redes sociais comprometeu o debate público e distorceu a formação da opinião crítica. A pesquisa, de abordagem qualitativa e baseada em revisão da literatura sobre o tema, identificou que o uso de notícias falsas rompeu com os princípios da racionalidade comunicativa imprescindível para democracia. Casos como o kit gay, alegações de fraude nas urnas e vídeos adulterados evidenciam a manipulação emocional e estimulam a propagação de discursos de ódio.
A importância da presença digital na captação e fidelização de clientes: um estudo de caso no restaurante pernambucano Cá-Já
(2024-09-26) Nascimento, Nathalya Tavares Braga do; Calabria, Ericka Maria de Melo Rocha; http://lattes.cnpq.br/3564220946174205; http://lattes.cnpq.br/5789891502342126
A importância de conteúdos digitais para o ensino de História: articulação política indígena e revisão historiográfica
(2024-09-23) Lima Filho, Henrique Rodrigues; Dantas, Mariana Albuquerque; http://lattes.cnpq.br/8568216121012333; http://lattes.cnpq.br/8646187137396793
This article aimed to point out the actions of indigenous peoples in the present time as protagonists in the historical construction of the country. We discussed Law No. 11.645/2008 determining the teaching of history and cultures of indigenous peoples in schools in Brazil, which is fundamental in the entire teaching process on this topic. We carried out a brief historiographical review of important authors to think about the topic. Finally, we deal with the actions of indigenous peoples in the present time, emphasizing content published on social networks, with the potential to become subsidies to be used in teaching indigenous history in Brazil.
Instagram e ensino de Química: análise de alguns perfis destinados a abordagem de conhecimentos químicos na rede social
(2022-06-06) Oliveira, Ana Beatriz Silva de; Simões Neto, José Euzébio; http://lattes.cnpq.br/3560726840212196; http://lattes.cnpq.br/2474572588511667
The use of the Internet and social networks is increasingly widespread, especially among young people, while traditional teaching methods become less efficient, as they do not motivate students. Based on this relationship, this work aims to: (i) analyze the dynamics of Instagram profiles management aimed at approaching Chemistry, aiming at conceptual discussion, and (ii) evaluate the potential of some publications present in the feeds of these profiles for the learning chemistry concepts. We seek to answer the following research problem: does Instagram have the potential to contribute to the learning of Chemistry? As a theoretical reference, the work addresses three main topics: scientific dissemination, internet and social networks and social networks and the teaching of chemistry, to better understand the role of the scientific disseminator in society, what are the impacts that social networks cause on people and what are the main contributions to the teaching of Chemistry when linked to scientific dissemination and these networks. Then, we present the view of some teachers on the use of social networks in education, in which we realize that they support the use and report the need for training so that networks are properly considered, so that they can contribute to teaching. . The methodology follows a qualitative approach and is divided into four stages, namely: selection of profiles to be analyzed, questionnaires with those responsible for the profiles, analysis of the last twenty publications of each profile, bringing a detailed discussion of how their publications contribute to the Chemistry learning, and, finally, a general analysis, in order to compare and indicate how each one can be used in the learning process. Seven profiles that address Chemistry on Instagram were selected, and in four of them, we obtained answers to the questionnaire. From the analysis, we can understand how profiles are managed, what are their main motivations, difficulties and the process of preparing publications, based on the perceptions that each profile has of the preferences of its followers. Then, we analyzed the last twenty publications of each profile and it was possible to conclude that the analyzed profiles have the potential to contribute to the learning process. We point out, in the stage of general analysis of the profiles, how publications can be used in Chemistry classes, considering the possibilities of reviewing concepts, curiosities that relate Chemistry and everyday life, and the use of "memes" for moments of playfulness in the classroom. Chemistry classes. Finally, we conclude that Instagram has the potential to contribute to the learning of Chemistry, however, for this and other social networks to be used, it is necessary to work with teachers on the means for such use, aiming at a qualification for the use of networks in education.
Investigação do direcionamento do mercado por meio dos motores de busca
(2023-04-28) Campelo Neto, Geraldo de Oliveira; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316
The purpose of this article is to investigate how companies use search engines to target the market, exploring the main strategies used and the results obtained. This article is a literature review, narrative type, which used the following databases, Gale, ASC from the CAPES journal, in addition to EBSCO and Google Schoolar and reliable institutions. After the search, 20 publications were used for this work. The main results were that the proper use of keywords is essential to attract qualified traffic and increase conversion opportunities. In addition, analyzing the profile of users who access the site can help customize digital marketing campaigns and optimize SEO strategies. Thus, it is concluded that the use of these strategies is essential to increase the visibility of the site, attract a qualified public interested in the products offered by the company.
Letramento midiático: um estudo acerca do discurso docente e análise documental da Base Nacional Comum Curricular para o combate às "fake news"
(2022-10-04) Vieira, Giovana de Almeida; Luna, Ewerton Ávila dos Anjos; http://lattes.cnpq.br/0502123155013190; http://lattes.cnpq.br/8348461522868685
We live in times of crisis in the communication system, in which disinformation is one of the greatest threats and is mainly due to the lack of capacity for interpretation and criticality. In this context, this monograph aims to make a documentary analysis of the Base Nacional Comum Curricular and the analysis of teaching discourse of four teachers from the metropolitan region of Recife, through a qualitative research that used the questionnaire as an instrument, regarding the concept and practice of media literacy, in order to propose strategies for reflection on the importance of combating “fake news”. In this way, the main aspects addressed in this study are around the skills necessary for the practical exercise of participating critically and responsibly in the act of producing, consuming and passing on information on social networks, in addition to proposing the training of people so that they can distinguish by the narratives of a deliberately false character of those that are true and essential in fact in this medium by encouraging critical thinking.
Marketing digital e influência regional: estudo de caso de uma ação da “Abreu e Lima Pizzas”
(2025-08-01) Nunes, Maria Vanessa de Almeida; Oliveira, Gabriela Araújo Ferraz; http://lattes.cnpq.br/6517400043469005; http://lattes.cnpq.br/1084838900076783
O presente trabalho tem como objetivo analisar a eficácia de uma ação de marketing digital realizada pela pizzaria Abreu e Lima Pizzas, localizada na cidade de Abreu e Lima – PE, em parceria com Prin, um influenciador digital da mesma região. A ação consistiu na distribuição gratuita de pizzas dentro de um transporte público coletivo, foi registrada em vídeo e divulgada na plataforma do Instagram, configurando-se como uma estratégia criativa e de baixo custo para ampliar o alcance e o engajamento da marca. A pesquisa, de natureza qualitativa e caráter descritivo, adotou o método de estudo de caso, utilizando entrevistas, observação direta e análise de conteúdo para compreender os impactos da campanha nas métricas digitais e na percepção do público. Os resultados evidenciam que a ação gerou expressivo engajamento e aumento da visibilidade da pizzaria, destacando-se pela autenticidade e proximidade com o público. Constatou-se que pequenos influenciadores locais, aliados a estratégias de marketing de guerrilha, podem fortalecer a identidade da marca, gerar vínculos afetivos com os consumidores e impulsionar pequenas empresas no ambiente digital.
Marketing digital: um estudo de caso em uma loja de animais na cidade do Recife/PE
(2023-04-28) Lima, Ana Carla Almeida Carneiro de; Ceolin, Alessandra Carla; http://lattes.cnpq.br/7810633996702948; http://lattes.cnpq.br/1612563731424027
Memes e o ensino de História: uma experiência pedagógica no âmbito do PIBID História - UFRPE
(2024-02-21) Azevedo, Paulo Matheus Bezerra Viana de; Santos, Maria Emília Vasconcelos dos; http://lattes.cnpq.br/4794117737260000; http://lattes.cnpq.br/2375934324499736
Over the past few years, it has been possible to observe an increase in the use of digital technologies, especially by young people around the world. At a time of high use in Digital Information and Communication Technologies (TDIC's), traditional teaching and learning methods have become outdated, making it necessary to innovate this process, taking into consideration the historical context and the transformations experienced by students. With that said, this article aims, in first place, to understand the current situation in which young people are inserted, also assimilating how they use networks; know the origin and trajectory of memes, analyzing how they are used by young people socially, culturally and politically; present the possible pedagogical uses of memes in history lessons, using the meme as a cultural product that mobilizes different skills and, finally, expose a project aligned with this theme experienced in the sphere of PIBID História - UFRPE. From the project and the research carried out with the participating students, it was possible to observe high engagement and greater interest from students when they are encouraged to work with tools that are already familiar to them, proving that the meme is an effective pedagogical resource in history classes.
Mitada, riso e movimentação neofascista nas redes: a nova direita brasileira e a memeficação da política
(2022-09-10) Borges, Carlos Eduardo Muniz; Spenillo, Giuseppa Maria Daniel; http://lattes.cnpq.br/4350911353530987; http://lattes.cnpq.br/2289929250590316
The work presents the investigation of the approximation of a new so-called Brazilian right with the sectors of cyberculture, suggesting that this promotion produced a process called memefication of politics, where an advertisement of the so-called defended via memes is confused. The research was carried out through a survey of the discourse manifested by these analyzes on digital platforms. The analysis analyzes obtained through observation of the performance of journalists in social networks, namely, on Twitter for the period of analysis and between August 2, 2022 and October 15, 2022
Redes sociais como ferramenta de apoio ao docente: multiculturalidade na arte
(2021-08-07) Oliveira, Raira Izabel Santos de; Carvalho, Marluce Vasconcelos de; http://lattes.cnpq.br/2780914280180020; http://lattes.cnpq.br/0041203872368996
The main objective of this research is to analyze the causes of the naturalization of racism present in teaching-learning, considering the contents and Eurocentric imagery representations. And, as specific objectives: to discuss the causes of the naturalization of racism in teaching-learning of basic education and the predominance of Eurocentric images in the teaching of Art and, finally, build support material for teachers, on Instagram, that explore active methodologies and the issues of multiculturality, seeking to deconstruct Eurocentric thought and imagery representations, naturalized in education and especially in the teaching of Art. From the study and understanding of the causes of the naturalization of racism in teaching-learning, it was possible to understand which practices corroborate the symbolism and predominance of Eurocentrism in Basic Education and how it is possible to use social networks as vehicles for the dissemination of new educational content applicable in the hybrid education system.
Reflexos virtuais da identidade pessoal: uma análise da construção da autoimagem na era das redes sociais digitais
(2024-10-04) Silva, Maria Clara Lima da; Spenillo, Giuseppa Maria Daniel; http://lattes.cnpq.br/4350911353530987; http://lattes.cnpq.br/6090334105282449
The arrival of smartphones and internet video sharing platforms in the first decade of the 21st century marked a revolution in the way we communicate over the subsequent years. Images, moving images, videos and other forms of new media now permeate our everyday lives in an unprecedented way, in a way that traditional media never did. The possibility of creating an image of oneself, provided by these new means, represents a crucial point in accessing self-representation in a world increasingly governed by images. This research aims to analyze the relationship between identity, self-image and the impact of digital social networks on the lives of young university students, investigating the process of building self-image in these virtual spaces, through students entering Social Sciences and History courses. The study was carried out using a semi-structured questionnaire with open and closed questions, to explore subjective perceptions about the digital social networks covered, Instagram, TikTok and Twitter/X. The analyzes reflect on how digital practices shape new forms of subjectivity, altering the individual's relationship with time, space and other social agents. Finally, the monograph investigates the social and emotional implications of constant exposure and search for validation online, highlighting the ephemerality of digital interactions and their effects on perceptions of authenticity.