Aspectos sociais das mulheres empreendedoras na cidade de São José do Belmonte-PE

Abstract

The main objective of this study is to analyze the social aspects of women entrepreneurs in the city of São José do Belmonte-PE. Entrepreneurship is on the rise in Brazil. With the growing insertion of women in the labor market, the dream of opening their own business arises, associated with the desire to have financial independence, achieve success and be their own boss. From this process of female growth, numerous challenges emerge. Women face sociocultural barriers that, added to the problems of the business world, form their new social context. The research was developed through a qualitative study, exploratory and descriptive, with direct observation and in-depth interviews. From the analysis carried out, it is noticeable that debates such as gender bias and family-work conflicts still frequently emerge, composing the main challenges they face and their evident capacity for resilience. The set of aspects that motivate women to set up their own businesses are diverse. Through the courage to take risks, entrepreneurs seek their personal and professional fulfillment. It is concluded that women entrepreneurs in São José do Belmonte face several conflicts in their social context, however it is clear that determination is a common characteristic.