O paradigma da indústria cosmética no século XXI: o homem um novo mercado

Abstract

This monograph aimed to analyze the influence of the cosmetics industry on men. In essence, it addresses a dynamic study that precisely delimits the compelling viability of the aesthetic standard adopted by the male public today. In view of this, the participation of the media, especially social networks and digital influencers, partnerships with the cosmetics industry, in the launch of products and effective conquest of this public are visible. In addition, it has a representative study on the behavior of men in ancient times and their relationship with the aspect of beauty, considering its importance and influence at the time. In short, it presents a presentation of research data on the acceptance and adherence of men in the world of beauty, with reference to cosmetics. The objectivity of this study is quite representative and aims at the interpretation of informative and comparative data, in addition to the investigation of men's behavior in relation to the cosmetics sector. This monograph has a bibliographic, qualitative, descriptive and informative study, through research in digital books, articles and educational websites. Therefore, it is clear that the cosmetics industry has definitely won over the male audience and has been launching more and more products aimed at them, whose acceptance is quite representative.