Perfil dos consumidores da Feira da Agricultura Familiar de Triunfo – PE

Abstract

Agroecological Fairs have an indispensable role in safe and healthy food as they provide the supply of different types of products for consumers while guaranteeing the family income of several farmers. The present study aimed to identify the profile of consumers of agroecological products in the city of Triunfo-PE, as well as their satisfaction with the products sold. Data collection was carried out using forms available at the Feira da Agricultura Familiar de Triunfo. The data obtained were tabulated and processed in a Microsoft Excel 2010 spreadsheet. Through the results, the consumer profile was identified and, based on the Net Promoter Score (NPS) methodology, the consumer satisfaction and preference index. Through this study it was possible to identify the profile of people who usually attend the fair, which is mostly composed of women and young people. Through the NPS it was identified that the fair is located in the improvement zone, an area close to the quality one, which indicates a good performance of the agroecological fair in the city. With the application of a form containing open questions, information was collected, which are of paramount importance for the development of possible improvement plans for the fair. Such results proved to be effective in identifying positive and negative points and, therefore, actions that can increase consumer satisfaction, as well as their quantity, are appropriate.