03.1 - Graduação (UAST)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2926
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Resultados da Pesquisa
Item Influência do transporte e cuidados pós-colheita na comercialização de hortaliças na FAST - Feira Agroecológica de Serra Talhada(2019) Gomes, Maria Aiane Lopes; Rocha Júnior, Cláudio Jorge Gomes da; http://lattes.cnpq.br/5767471085192721; http://lattes.cnpq.br/1212914850136744Organic agriculture has become a very relevant alternative when it comes to the consumption of healthy foods and stands out for the quality with which the products arrive at the table of the consumer. With this, agro-ecological fairs are characterized as an important means of commercialization of these products. However, these foods have a high perishability in nature. Post-harvest losses become frequent when uncollected, sanitized, packaged, stored and transported to the place of sale in the proper form. It is worth mentioning that the wrong accommodation in transportation provides depreciation in the quality of food. Therefore, the present research was developed at the agro-ecological fair of the city of Serra Talhada-PE, aiming to describe the different forms of care in the harvest, post-harvest and transport processes, and the effects on the commercialization, having as specific list : the main vegetables produced and the post-harvest care and; to analyze the influence of the different types of transport,packaging / storage and exhibition used during the commercialization of the vegetables. Observations were made on the properties of each farmer, taking into account characteristics such as: harvesting, packaging and transportation. Already in the fair: the hygiene, the freshness, the kneading, and the consistency (wilt) of the products, were the criteria studied. During the harvesting process it was possible to verify that the forms of packaging and the types of vehicles used for transportation were the factors that most influenced the appearance of the products, contributing in the percentage of losses and consequently in damages to the producers. The exposure time and the local temperature during the fair operation were factors that contributed to the depreciation of the products sold.Item Análise de satisfação do consumidor da feira agroecológica (FAST) e da feira livre de Serra Talhada(2018) Souza, Cintya Mikaelly Pereira Gaia; Rocha Júnior, Cláudio Jorge Gomes da; http://lattes.cnpq.br/5767471085192721; http://lattes.cnpq.br/3531454440394612The human being seeks to always choose the best product or service in the course of life. Therefore, only making a quality item available is no longer sufficient. Consumers want to have their expectations surpassed. The present work is about a research whose main objective was to measure the degree of consumer satisfaction of the AgroecologicalFair and the Free Fair of the city of Serra Talhada, in order to identify criteria that lead to satisfaction, to describe their expectations according to with the reality evaluating from the point of view of the same the quality of the products. Data collection was done through the application of forms and the Net Promoter Score to analyze and quantify customer satisfaction. Among all the criteria evaluated the worst variable analyzed by the consumers of the Agroecological Fair was the price and this result is due to not all information from the buyers, and the Free Fair was the hygiene of the place that is due to the size of the fair and the lack of awareness of those who attend and those who try to maintain the order of the place. Through this study the level of consumer satisfaction was obtained on the products of the fairs analyzed in order to make a significant contribution to the improvement of the infrastructure and the socioeconomic conditions of the farmers and merchants and to help in the conquest of new consumers.