03.1 - Graduação (UAST)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2926
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Resultados da Pesquisa
Item Compreendendo a importância do marketing nos empreendimentos de aquicultura(2022-05-30) Nogueira, Denise de Barros; Silva, Ugo Lima; http://lattes.cnpq.br/1858876631961029; http://lattes.cnpq.br/4846729856694660Aquaculture is an activity that has been on the rise in recent years, however, the need for changes to allow this growth to be socially, economically and environmentally visible. During the critical periods of the pandemic caused by the COVID-19 (SARSCoV-2) virus, aquaculture as well as other sectors were affected and entrepreneurs needed to change strategies to remain effective within the market. Marketing strategies in turn have been significant in directing how to best conduct the enterprise. This study had as its main objective to understand the influence of marketing within aquaculture enterprises. The present work was developed in two stages, the first a literature review in databases, and the second was the application of a questionnaire aimed at aquaculture entrepreneurs. Most of the papers included in this study were published 17.6% in 2006 (3 studies), 17.6% in 2019 (3 studies), 11.8% in 2011 (2 studies), and 11.8% in 2017 (2 studies). During the pandemic 90.9% responded that they needed to update on social networks, WhatsApp being the main network used by all. Finally, the importance of disciplines, courses, and workshops on marketing in aquaculture enterprises is highlighted, so that future professionals can have a basis when entering the job market.Item Siliga: plataforma digital para gerenciamento de produtos e empresas: um protótipo para o desenvolvimento da aplicação(2020-11-03) Nunes, Vaniedson Carlos Pereira; Albuquerque, Héldon José Oliveira; http://lattes.cnpq.br/3563291777221100 Endereço; http://lattes.cnpq.br/2257606041347298Digital Marketing is one of the forms of the greatest spread and impulse of products and services on the internet, the access time factor, in which people pay attention as media and means of digital propagation. In the city of Serra Talhada, traditional marketing, which consists of offline media, still persists for the simple reason that there is no momentum and platforms that enable companies to enter and promote their goods and services, as existing social media do not promote the local market, as a matter of of not having qualified people to boost companies, being used by few. The proposal of the Digital SiLiga platform is to aggregate the companies of the city with a Web and Mobile multiplatform of the commercial guide type, to enable greater visibility of their customers to the promotions of local associations, in addition to promoting integration with social media, shooting on Instagram and Facebook the posts to be made on the platform. Thus, the objective of this work is to create a software development process for the implementation of a multiplatform of the commercial guide type for managing companies and products. For the construction of the solution, a software development process will be used, in this technical software engineering process producing a document for the implementation of the proposed multiplatform, using the requirements survey, the diagramming that consists of: Use case diagram, class diagram, sequence diagram, relationship entity diagram and finally, the system screen prototyping will be presented. The multiplatform will make it possible for companies to create their own online page, facilitating communication with their customers and having the option of placing products and services that can be redeemed by their consumers through discount coupons offered by companies. The company can also put your data on its page as phone, email and address, being able to customize with colors and details of your choice. The customer will have access as pages of each company on the platform proposed in this work and also access to the products directly through the available classification bar, being the same directed to the company’s page if he wants to purchase the product.