Bacharelado em Ciências do Consumo (Sede)

URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/3109

Siglas das Coleções:

APP - Artigo Publicado em Periódico
TAE - Trabalho Apresentado em Evento
TCC - Trabalho de Conclusão de Curso

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Filtros

20232

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Assunto: search.filters.subject.Redes sociais on-line

Resultados da Pesquisa

Agora exibindo 1 - 2 de 2
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    Cancelamento na cultura do consumo: uma revisão bibliográfica
    (2023-09-22) Nascimento, Marielle Eden Palmeira do; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/9130166609105683
    In consumer culture, "cancellation" represents an individualistic approach to highlighting mistakes without necessarily instigating changes in the broader societal framework shaped by interactions among users on digital social networks. This study aims to delve into how the phenomenon of cancellation intersects with consumer behavior and its evolution into practices associated with hate speech. To achieve this, we propose conducting a literature review, using a narrative approach, to facilitate a more comprehensive critical analysis and interpretation in knowledge construction. Additionally, we will briefly examine people's reactions to the music video "Strawberry Field" by pop singer Luísa Sonza as an illustrative example of this phenomenon's evolution. From this perspective, cancellation in consumer culture emerges as a confrontational and often violent movement intertwined with elements of hate speech. This trend tends to disproportionately affect women and other marginalized groups in online spaces. Paradoxically, it can also amplify the visibility of the content being targeted, ensuring that artists, brands, and products continue to be at the center of trending discussions, even amidst the presence of haters.
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    Investigação do direcionamento do mercado por meio dos motores de busca
    (2023-04-28) Campelo Neto, Geraldo de Oliveira; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316
    The purpose of this article is to investigate how companies use search engines to target the market, exploring the main strategies used and the results obtained. This article is a literature review, narrative type, which used the following databases, Gale, ASC from the CAPES journal, in addition to EBSCO and Google Schoolar and reliable institutions. After the search, 20 publications were used for this work. The main results were that the proper use of keywords is essential to attract qualified traffic and increase conversion opportunities. In addition, analyzing the profile of users who access the site can help customize digital marketing campaigns and optimize SEO strategies. Thus, it is concluded that the use of these strategies is essential to increase the visibility of the site, attract a qualified public interested in the products offered by the company.