Bacharelado em Ciências do Consumo (Sede)

URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/3109

Siglas das Coleções:

APP - Artigo Publicado em Periódico
TAE - Trabalho Apresentado em Evento
TCC - Trabalho de Conclusão de Curso

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“Dos átomos aos bits”: movimento de significados e consumo no metaverso do Roblox
(2022-10-06) Santos, Cássio Santana Correia dos; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/5623932636464010
The virtual environments of games, as a result of technological advances, have provided a new spectrum of consumption that can affect consumer behavior in digital contexts. These innovations have created an ecosystem of interconnected networks and, at various stages, technologies have taken on important roles in introducing new meanings into the lives of modern consumers. Resulting in a widespread digitization of many consumer goods which makes them more dematerialized. Therefore, in order to define how meaning moves in themrelationship between consumer and digital good, in the context of the metaverse, this work aimed to investigate meanings and meanings that permeate the consumption of virtual products on the Roblox gaming platform, from the analysis of public material, available on the Youtube platform, mainly from content producers of generation Z. To this end, a method was followed that combines exploratory searches - both for texts and videos, with netnographic observation. From the texts returned in the search, the theoretical framework was structured, while a descriptive analysis was carried out from the search for videos. From the selected and observed videos, a thematic analysis was carried out with contributions from semiotic analysis (HOHLFELDT et al., 2008; SANTAELLA, 2017; BARROS, 2001; FIORIN, 1990). From the study carried out, it can be seen that consumers/players start from the associations of virtual goods having as a reference characteristics and aspects of the concrete world and commonly the items that consumers have are assimilated to their own peculiarities. In this way, it was possible to consider that digital artifacts gain meaning as users attribute meanings to goods from the social interactions of the metaverse and beyond. That is, the construction of meanings and their movements become effective, as the relationship between players, developers and brands is established on a dynamic, which
Gerenciamento e consumo da informação no serviço público: um estudo de caso em setor de estágio em instituição de ensino superior
(2023-09-12) Silva, Tamires Amanda Gonçalves da; Melo, Jaqueline Ferreira Holanda de; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2131976097619056
The present work is a reflection from an internship experience and its record, which aimed to analyze the management of a social network (Instagram) Internship Sector of a public higher education institution, considering, mainly, to describe the production (process) and to expose the consumption of information (data); considering the field of Consumer Sciences. Themes focus on concepts and definitions of Social Networks; Attention Economics; Content Planning and Production; and Public Marketing. Methodologically, it was addressed qualitatively and as a case study; the results were analyzed in a descriptive manner. The main recommendation presented by the study is to reiterate the importance of considering digital social networks as a form of social engagement, as well as of improving the delivery of public services, as a management tool that increasingly effectuates the communication cycle between the parties involved.
Um olhar sobre a moda modesta feminina plus size na atualidade brasileira (2021-2022)
(2022-05-26) Arruda, Maria Carla Santana de; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/7523113586119068
Modest fashion is characterized by being a fashion that aims to meet religious dress standards, and from the present study, there is the understanding that its bias is predominantly for the female audience. Thinking about the specificities of part of the public of this segment "modest women's fashion", meeting the demand of women who dress over size 46 was considered to outline the general objective of the study, which was to analyze the modest plus size fashion for evangelical women today. Brazilian (2021-2022), specifically the assembly public. For this, three methodological steps were used: An exploratory search of the literature; data collection in virtual and physical stores and active research through participant observation. It was understood that modest fashion has even more “modest” characteristics than evangelical fashion and, like secular fashion, has a limited supply of models and prints for fat women. It was also found that, even in the religious environment, aesthetic standards such as the hegemonic secular fashion were repeated throughout the findings, accusing the low representation of black and fat women in social media and in modest fashion business advertisements.
Relatório de monitoria das disciplinas: tecnologia na cadeia têxtil e ciências do conforto e tecnologia dos produtos emergentes
(2023) Sales, Ana Carolina de; Peroba, Ana Rita Valverde; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/1892852546869463; http://lattes.cnpq.br/7027034669331942