(2023-09-20) Araújo, Matheus Yuri Bezerra da Silva; González, Felipe Orlando Centeno; http://lattes.cnpq.br/9688427609049172; http://lattes.cnpq.br/7545636263831913
Due to the growing effort to reduce carbon in the atmosphere and the need to develop more sustainable services and products, the present work proposes to analyze the state of Pernambuco and the aspects that can contribute to the creation of business models focused on the efficient use of energy and provide the entrepreneur with a more improved understanding of the context under discussion. To better understand the business environment, the model described by authors Alex Osterwalder and Yves Pigneur will be adopted, as it presents itself as a model that allows greater ease of understanding and construction. Based on this, an intense bibliographic review was carried out from books, scientific journals, newspaper news and government data. The information obtained from these sources allowed us to understand the main social and technological behaviors, the geopolitical highlights and the customer segments that seek energy efficiency and that can directly or indirectly affect the studied environment. As highlights we have the Energy Efficiency Law, the most eco-conscious thinking of the new generations and the application of Artificial Intelligence to efficient energy consumption.
