02.2 - Especialização (UAEADTec)
URI permanente desta comunidadehttps://arandu.ufrpe.br/handle/123456789/2891
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Resultados da Pesquisa
Item Inovação tecnológica e arte publicitária: a interferência do uso da inteligência artificial em filmes publicitários sob a percepção do espectador(2023-10-25) Ferreira, Adalberto Ribeiro; Araújo Filho, Mironaldo Borges de; http://lattes.cnpq.br/4535402164652924; http://lattes.cnpq.br/1511373809509639Brands and advertising have been reinventing themselves as attractive images that are present in the public's memory and have become part of their daily lives. To do so, they adopt a variety of techniques to stand out in the consumer's mind amidst the wealth of information available. The aim of this study was to establish a relationship between the concepts of technology, innovation and artificial intelligence and advertising art, and thus understand how the use of artificial intelligence interferes with the perception and emotions of viewers of advertising films. The methodology applied was descriptive with a qualitative-quantitative approach. The collection instrument was a questionnaire about advertising films, in order to ascertain the interviewees' perception of the use of artificial intelligence in these films. Three advertising films were analyzed, one of which was created entirely with the help of artificial intelligence, another partially created with the help of AI and a third, without any help from AI. The results of the study showed that in all three films, the majority of respondents were able to identify which films were created with AI and which were not created with AI.Item O uso da fotografia digital, tecnologias e mídias informáticas, aplicadas ao ensino-aprendizagem de artes visuais, transversalizadas com educação em direitos humanos(2019-07-06) Saldanha Neto, Manuel Romário; Souza, Thiago Rogério Bezerra de; http://lattes.cnpq.br/8058860732844067; http://lattes.cnpq.br/2489286774040948Based on the perspective of digital photography as a didactic tool, in the teaching and learning of art education, as an important element in the fight against social inequalities, the present study object to analyze the use of digital photography, technologies and computer media applied to the visual arts, mainstreamed with Human Rights Education, in elementary school. The main theory of research is based on Pedagogy of the Oppressed, Freire (2005), Triangular Approach present in the work Image in Teaching Art, Barbosa (2009), among other authors. The methodology consists of qualitative bibliographical analysis about digital photography, Art Education, Technological Education in information and communication, Education in Human Rights (with emphasis on gender equality, ethnic-racial relations). Also part of the study is the report of a participatory research case on the use of digital photography, information and communication technology education, mainstreamed by Human Rights Education, teaching and learning arts, elementary education II, of the Municipal School Mário Melo, of the Municipality of Recife, from April to October 2016. The present research is situated in the field of critical and progressive hegemonic pedagogies of the 21st century, in the line of education as a right, as a way of confronting social inequality, discrimination and prejudice of race and gender, both in Brazil and in the globalized world. With this pedagogical research we have achieved the following results: 1 - Encourage students to construct research projects resulting in innovative, technological and multidisciplinary works using digital photography, the arts, information and communication technologies, human rights and the scientific method. 2 - Construct ways of coping with social inequality, discrimination and prejudice of race and gender, both in Brazil and in the globalized world. 3 - Rescuing the positive self esteem of our students, through the fight against racism, machismo, bullying and social inequalities, with a view to building a free, fair and democratic society.