Navegando por Assunto "Consumo (Economia)"

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A educação do/a consumidor/a e o exercício da cidadania: o papel da escola para a prática do consumo consciente e a prevenção do endividamento familiar
(2025-03-20) Cardoso, Thiago Marques; Silva, Maria Zênia Tavares da; http://lattes.cnpq.br/6150329073394875; http://lattes.cnpq.br/0797780076842894
Este estudo busca discutir a educação do consumidor no ensino fundamental e o exercício da cidadania. O objetivo central é compreender de que maneira a introdução de temas relacionados ao consumo consciente e responsável no ambiente escolar pode contribuir no comportamento das crianças, exercício da cidadania e redução do endividamento. Para alcançar esse objetivo, foi realizado um estudo por meio de revisão bibliográfica sobre educação do consumidor. Os resultados esperados incluem a identificação de uma relação positiva entre a educação do consumidor no ensino fundamental e a adoção de hábitos de consumo mais conscientes pelas famílias. Além disso, a pesquisa pretende explorar a influência das crianças na dinâmica familiar de consumo, identificando como os conhecimentos adquiridos na escola podem impactar as decisões financeiras e os níveis de endividamento familiar. Espera-se que a educação do consumidor, quando inserida de forma eficaz no currículo escolar, possa desempenhar um papel crucial na promoção de práticas de consumo mais responsáveis na melhoria da qualidade de vida das famílias, redução do endividamento e contribuindo para uma sociedade mais consciente e cidadã.
A influência das diferenças de gênero na escolha de consumo: um estudo baseado em vieses comportamentais
(2025-03-31) Kohl, Kimberly Gerda Nunes; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
Este estudo analisa a influência das diferenças de gênero nas escolhas de consumo sob a perspectiva dos vieses comportamentais. A teoria econômica neoclássica tradicional sugere decisões racionais, contudo pesquisas mais recentes, principalmente a partir dos estudos de Kahneman e Tversky (1979), indicam que decisões são frequentemente influenciadas por heurísticas e vieses cognitivos, questionando assim a premissa da racionalidade ilimitada. Este trabalho buscou investigar como os vieses comportamentais - excesso de confiança, aversão à perda, efeito enquadramento, contabilidade mental – podem a princípio estar relacionados às diferenças nas decisões de consumo entre homens e mulheres. A pesquisa é composta por uma revisão bibliográfica aprofundada e uma análise empírica utilizando dados reais de clientes de consultoria financeira, com o objetivo de ilustrar eventuais padrões distintos de consumo ligados ao gênero. Os resultados mostraram diferenças significativas entre os gêneros, com mulheres demonstrando maior aversão à perda e comportamento conservador e homens apresentaram maior excesso de confiança, destinando mais recursos a financiamentos e consórcios, sugerindo maior propensão ao risco. Além disso, mulheres apresentaram maior segmentação das despesas, evidenciando o viés da contabilidade mental. Esses achados reforçam a importância de estratégias financeiras diferenciadas para homens e mulheres.
Acesso das crianças ao Tiktok e a influência nas escolhas de consumo familiares
(2021) Santos, Gabriela Nascimento dos; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/6032200178917969
The present work seeks to discuss the influence that advertising directed to children and adolescents within TikTok exercise in family consumption habits. The app was the most downloaded of the year 2020 and currently has more than 1 billion users, 28% of these users are children and adolescents with an immense network of targeted content creators. Through a literature review, we sought the understanding of the child's place in contemporary family formatting. An analysis of download data and application usage was used to understand the child audience and the content intended for that audience. An observation of profiles aimed at children and adolescents showed that advertising uses the platform to apply two types of advertising to its children's users, being one explicitly and already known and a newer implicitly, which sometimes not even being understood as propaganda.
Análise das práticas comportamentais dos discentes de administração pública da UFRPE sob a ótica do consumo consciente
(2021-02-27) Coelho, Franciely Marques; Salviano, Kaline Maria Tenório; http://lattes.cnpq.br/5540784406933121
Análise do consumo da classe trabalhadora na cadeira têxtil de confecções em Pernambuco
(2018-08-20) Lima, Yanca Larissa Moura; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/4086323190799195
From observations on collaborative store of Marco Pernambucano of fashion, the interest in studying fashion and clothing consumption by the working class in society and how this influences the development and consumption Organization of Textile and clothing Chain of Pernambuco. Study this type of consumption becomes important because the garment, as a priority, is in addition to its basic functions. The consumption of this product line, if you're looking to satisfy more than natural needs of the individual, and thus aggregates products symbols. So, the clothing is used as a tool of communication and understanding in this process of signification is fundamental to the formation of a correct view of what your final product. However, how this consumption by individuals with lower purchasing power? In this sense it is necessary to investigate the role of the working class consumption processes that have influenced and will influence the development of this chain, whether as a spontaneous activity, whether as a result of changes to the environment that involves. Thus, presents itself as objective, the evolutionary chain profile design textile and clothing of Pernambuco (CTC-PE) categorized by means of consumer relations, using as bibliographical research tool and the collection of primary data. The research consists in the analysis of historic development of the textile and clothing Chain, the characterization of the sector and of the consumer society. Thus, the role of the imperatives of the markets in the purchasing decisions of fashion clothing for the working class, in addition to the Organization of society and of industries for consumption and production.
Avaliação mercadológica e dos hábitos de consumidores de cerveja artesanal na cidade de Recife/PE
(2019) Silva, Daiane Gomes da; Siqueira, Leonardo Pereira de; http://lattes.cnpq.br/9772792357816313; http://lattes.cnpq.br/7036859964970447
Conexão e engajamento com os consumidores a partir do Instagram: o caso da empresa VR Veículos Recife
(2023-09-14) Braz, Igor Danilo dos Santos; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623
This research aims to underscore the pivotal role of human interaction within the supplier-consumer dynamic in the digital realm, drawing upon anthropological insights into consumption patterns and contemporary digital marketing trends. Assuming a singular case study as its foundation, this study adopts a qualitative approach to scrutinize the efficacy of incorporating posts pertaining to the personal life of the VR Veículos Recife owner. The primary focus of the study is to analyze how such posts work as a strategic tool for fostering engagement and forging connections with the company's Instagram followers. Methodologically, data was collected through interviews with the business owner, coupled with an analysis of the interplay between post content and the corresponding metrics of engagement on the platform, as well as their discernible impact on sales figures. Ultimately, the study concludes by underscoring the indispensability of deploying connection-oriented strategies for the success of small businesses striving to make their mark on this platform.
Consumidores de Cafés Especiais nos bairros na Zona Norte da Cidade do Recife-PE
(2019) Silva, Williana Cibelle Epifânio da; Melo, Michelle Rayssa Pereira de; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/7148138581080369
Coffee consumption has undergone changes, mainly in relation to the growing consumer market, the new moment of consumption of higher quality coffees and the opening of specialty coffee shops in the metropolitan region of Recife, including the North, serving as motivation for the beginning of this research that aimed to characterize the consumption of specialty coffees, raising data on consumer knowledge about the subject. The methodological procedures were configured in an exploratory study, that is, Qualitative Analysis, Questionnaire for data collection, Observation in loco for coffee consumption habits and Interviews were carried out. The results found showed that of the individuals participating in the research, 56.9% had no idea whata special coffee is. Coffee is the second most appreciated drink by respondents and the type ofcoffee most consumed is traditional, however the consumption of specialty coffees has been increasing due to discoveries related to its sensory characteristics. There is a direct relationship between the increase in income and the increase in the number of consumers of specialty coffees, it was also observed that in order to try such a product it is necessary to have an income that can afford the costs of social pleasure added to it. It was seen that, even in the face of the economic crisis, consumption increased due to the status provided, evidencing the need that individuals feel to belong to a certain group
Consumidores/as endividados/as e a cidadania financeira: os dilemas consumeristas dos/as usuários/as do Proendividados
(2020-10-10) Barros, Naylline Hills de Albuquerque; Albuquerque, Hortência Cruz de; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/4316127961561473; http://lattes.cnpq.br/1375627667531678
The supply of credit to the Brazilian population has grown significantly in recent years. However, the context in which this inclusion in the financial market took place brought alarming rates of family indebtedness. This problem aroused interest in promoting actions aimed at its prevention, as well as improving the relationship between individuals and finances. One of the institutions that comprised the proposal was the Central Bank of Brazil, aiming to spread financial citizenship, a concept recently discussed, which refers to the exercise of the rights and duties of individuals with regard to financial life. Financial citizenship is supported by a context of financial inclusion and education, consumer protection, and participation in the dialogue with the National Financial System. In this sense, the experience lived as a volunteer student, in the Program for the Treatment of Super-indebted Consumers (PROENDIVIDADOS) guided the accomplishment of this work, which had as its proposed objectives: to analyze financial citizenship in the daily life of indebted consumers and, specifically, to characterize the profile of users of PROENDIVIDADOS, identifying the main problems presented by consumers and assessing the exercise of financial citizenship based on the experiences of users of PROENDIVIDADOS. The methodological path adopted was based on the qualitative approach, with participant observation as an instrument of data collection. The results show that the consumers served by PROENDIVIDADOS, most of them are retired and that they have been exercising financial citizenship in a precarious way, mainly due to the way in which they are financially included, without access due to financial education and weakened in your protection. However, these factors show the urgency of actions that expand access to financial citizenship, in its broadest sense, a job to be carried out continuously and systematically, through the cooperation of different bodies, whether public or private, with the due responsibility of the State.
Consumismo verde: o paradoxo entre o capital e a crise ambiental, com a venda de soluções em potes
(2021) Lopes, Yasmin Gonçalves; Leão, Éder Lira de Souza; http://lattes.cnpq.br/4434499456331867; http://lattes.cnpq.br/1249005258212414
Green consumerism - the act of unavoidable purchase of "green" products - is the name given here to the socioeconomic phenomenon of the 21st century, which manifests a growing offer and demand for eco-friendly products. The present study aims to analyze the phenomenon of green consumerism in the face of the capitalist economic system, as well as the Consumer Society's perception of it, by observing the systematic deviation and the fake green, as well as investigating the increase in the consumption of eco-friendly or green-friendly products, verifying them as possible pot solutions. From this perspective, the perception of consumers about green marketing and greenwashing is of paramount importance, as well as the investigation of the feeling of guilt and anxiety in technologically active young people in the face of the current environmental crisis. The intent of this paper is to produce a strategic basic research in the face of the Consumer Society phenomenon, referred to as green consumerism. Based on descriptive and exploratory research, with a quali-quantitative approach, hypothetical-deductive method, carrying the procedures elaborated from bibliographic, documental and survey study. The results obtained through the manifestation of capitalist systematic deviation clearly show the correlation and perpetuation of deviation through fake green or false support for the environmental cause. Leading to increased production and consumption of eco-friendly products, seen symbolically due to educational failure, through green marketing strategies, as positive pot solutions. Giving subsidy to greenwashing and its false "green" advertisements, based on the economy of deception, as well as demonstrating the direct proportionality between increased consumption of products, including green-friendly ones, with increased environmental devastation, demonstrating the gullible consumer outlook. This highlights the socio-environmental suffering of the Consumer Society. Where population and environment are exploited, reaching catastrophic numbers in the loss of biodiversity, as well as the mental sickness of young people, who feel guilty, helpless and anxious in the face of ecocides, judging themselves betrayed by governments.
O consumo de internet no processo de construção social da identidade de adolescentes integrantes de uma ONG em Jaboatão dos Guararapes
(2018) Reis, Juliane de Santana; Albuquerque, Hortência Cruz de; http://lattes.cnpq.br/4316127961561473
The digital era, through the internet, had its fruit in the expansion and development of the capitalist system, which provided the possibility of new forms of communication in the globalized technological context. Thus, virtual entertainment gains more and more space for use in the daily lives of families. In this way, with the advancement of information and communication technology, we have the facility to make purchases through the internet, make payments to accounts, talk to friends who are distant, know news from Brazil and the world, all this in real time, which seems to be a facilitator for the interaction of adolescents, since much dominates these tools. Adolescence consists of a phase of changes, both physiological, psychic and social, and considering that in the midst of these transformations, there is the search for identity, which comes to be present in the questions of adolescents and that will lead to countless experiences that will be intensely experienced throughout adolescence. However, how have teens dealt with the internet? Thus, this work is the result of the experience of compulsory supervised internship at an NGO in Jaboatão dos Guararapes, and aimed to analyze the influence of Internet consumption on the process of social construction of adolescents' identity. The methodological procedures used were bibliographic review, participant observation and semi-structured questionnaire application. The research is exploratory, descriptive and qualitative. And the results point out that the internet is configured as a more comprehensive medium for interaction and socialization of adolescents, being essential the consumption of technology / internet since they associate it with the synonym of pleasure and leisure, and hence it is necessary to discuss more on the relation of consumption of technologies and the behavior of the adolescents before the society of consumption.
O consumo no contexto da família, da infância e da adolescência
(EDUFRPE, 2016) Silva, Maria Zênia Tavares da; Saraiva, Joseana Maria; Santana, Daisyvângela Eucrêmia da Silva Lima
Trabalhos produzidos e apresentados durante a realização da 3ª Jornada de Estudos do Consumo e Economia Familiar: o consumo no contexto da família, da infância e da adolescência.
Desembrulhando o presente do dia das mães: representações sobre as maternidades no mercado
(2025-03-18) Sátiro, Thamiris Patricia dos Santos; Fernandes, Raquel de Aragão Uchôa; http://lattes.cnpq.br/9733983138830524; http://lattes.cnpq.br/4294075447907910
Este artigo analisa, por meio de um estudo de caso focado na marca O Boticário, as representações da maternidade nas campanhas publicitárias do Dia das Mães, investigando a evolução dessas representações e sua relação com a economia do cuidado, a fim de evidenciar como o consumo e as construções de gênero influenciam a idealização – e, por vezes, a distorção – da realidade da maternidade contemporânea. A metodologia inclui revisão bibliográfica e análise comparativa de campanhas publicitárias emblemáticas de diferentes períodos históricos, priorizando aquelas que refletiram mudanças sociais e culturais significativas e oferecendo um panorama das narrativas dominantes e dos movimentos recentes que abordam a maternidade a partir de diferentes concepções. A análise das campanhas aponta que, embora se observe um movimento recente de ampliação das experiências maternas, a data, ao longo da história, vem reforçando estereótipos de gênero, ocultando a pluralidade das experiências maternas e ignorando os desafios reais enfrentados pelas mães – incluindo desigualdades de gênero, raciais e econômicas –, além de reforçar normas culturais que naturalizam o trabalho de cuidado historicamente invisibilizado. Futuras pesquisas podem explorar a recepção pública dessas campanhas e seu impacto nas percepções sociais e nas políticas públicas voltadas à equidade de gênero.
É mais caro ser mulher? Uma análise sobre o consumo feminino
(2021-12-16) Silva, Mirian Nunes; Freitas, Dayse Amâncio dos Santos Veras; Silva, Laurileide Barbosa da; http://lattes.cnpq.br/7869325906861017; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/1936453717224178
The present work proposes analyzing the relationship between consumption and gender in the consumer society. This term is used from the considerations of Zygmunt Bauman, he understood this society promotes a consumerist lifestyle. Whitin these considerations, the concept of vulnerability in the Consumer Defense Code (CDC) stands out. The work has as general objective to research the relationship between gender, consumption and vulnerability. Throught qualitative, descriptive and documentar methodology, with the following proceedings: Literature review on consumption and gender e CDC analysis. Taking these aspects into account it’s understood that female consumers are twice as vulnerable, as they aren’t only consumers, but also because they are women. Thus, characterizing itself as hypervulnerable. It could also be observed the “pink tax” factor, where there is a disproportion in the values of products when they are aimed at women, understanding then it is more expensive to be a woman.
Um estudo das práticas cotidianas de consumo consciente professores da Unidade Acadêmica de Educação a Distância e Tecnologia (UAEADTec) da Universidade Federal Rural de Pernambuco (UFRPE)
(2021-08-26) Carvalho, Márcia Maria Coelho; Salviano, Kaline Maria Tenório; http://lattes.cnpq.br/5540784406933121
Memorial descritivo: memorial da trajetória acadêmica
(Universidade Federal Rural de Pernambuco, 2023) Arrazola, Laura Susana Duque; http://lattes.cnpq.br/4317982181688343
Este memorial descreve minha trajetória acadêmica e apresenta minhas atividades de ensino, pesquisa, extensão e administração universitária, que foram desenvolvidas na Universidade Federal Rural de Pernambuco durante os anos de 1993 a 2017. Esse documento foi elaborado com o objetivo de promover a progressão funcional da classe de Professora de Associado IV para Professora Classe E, com denominação de Professora Titular da Carreira do Magistério Superior, atendendo a Resolução nº86/2014 do Conselho Universitário da UFRPE, e à INSTRUÇÃO NORMATIVA nº001/2014-GR de 09 de julho de 2014. No desenvolvimento deste Memorial me empenhei em descrever da melhor maneira possível e em ordem cronológica os principais acontecimentos que ocorreram durante minha carreira de docente na Universidade Federal Rural de Pernambuco e dei destaque aos eventos que julguei mais importantes nessa trajetória.
A metodologia DSOP de educação financeira no 3º e 4º ano do ensino fundamental
(2019-12-12) Pessoa, Juliany Ricardo Lopes; Nascimento, Ross Alves do; http://lattes.cnpq.br/5067582449651215; http://lattes.cnpq.br/3808993670250484
This work presents a proposal to analyze the DSOP methodology of Financial Education in the 3rd and 4th year of elementary school. In which we seek to see how the methodology is developed, as well as the view of the teachers and some students, to emphasize the need for a critical view and that leads the students to question the facts of their daily life, based on a conscious consumption avoiding waste. We used as theoretical basis some students the textbooks of the DSOP and are search carried, out with some students and two teachers of the 3rd and 4th year of elementary schooI. We believe that this methodology not but also the importance of the same to the formation of the criticality of the children on the questions of their daily life and also on how to improve the prospects for a healthier future, with conscious consumption and basis for the fomentation of citizen ship.
Modos de vida urbanos. reflexões sobre: consumo, território,memória e história no cotidiano subalterno das cidades (caso Lemos Torres)
(2019) Pessoa Júnior, Antônio Ramos; Fernandes, Raquel de Aragão Uchôa; http://lattes.cnpq.br/9733983138830524; http://lattes.cnpq.br/2398634034132541
The present work was the result of two years of investigative research PIBIC, 2017 to 2019, developed in the community Lemos Torres, located in the North Zone of the Metropolitan Region of Recife, in the neighborhood of Casa Forte with central axis in the discussion of housing. This material discusses the problem of the right to housing in favor of the less favored class, aiming to analyze and identify the place and impact of consumption practices on the different ways of life in the daily life of urban subaltern classes. We identified the perceptions of these subjects about their daily lives in cities, their trajectory (with emphasis onthe “determinants” related to issues of class, ethnicity, gender and generation), as well as the right to housing. The research is characterized by being exploratory and qualitative, through observation and interviews conducted during visits to the community. The results point to the complexity of the urbanization process of cities, with very different interests and demands and interaction. The access to housing refers to a path of struggle and resistance of the subjects of this history that has been goingon for several decades and culminated with the current moment captured by these different interventions with these families related to housing policy in the city of Recife.
O negócio da beleza: conhecendo o público masculino e o consumo de serviços e produtos de bem-estar
(2023-09-15) Farias, Nataly Lira Veloso de; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/5192625199647512
The male beauty market is constantly changing, and understanding the consumption habits of this audience, as well as developing strategies to attract male consumers, are essential. This study aims to fill a gap in research on the consumption of aesthetic products and services by the male public, employing the integration of marketing with the study of gender to generate effective tools and tactics. By identifying the characteristics of this audience, analyzing their needs and motivations, as well as proposing personalized marketing strategies, we seek to contribute to the growth and improvement of the beauty market aimed at men and, in particular, aesthetic clinics. This project employed a qualitative methodological approach, based on bibliographic analysis, as well as a quantitative approach, using questionnaires as a research instrument. In this context, a survey was conducted using a questionnaire aimed at the target audience, made up of male consumers of beauty services and cosmetic products. The objective is to understand how marketing and gender studies can generate tools and strategies that awaken desire and attract the male public to consume aesthetic services and cosmetic products. This takes into account socio cultural transformations over time and how these changes influence the human behavior of this new consumer model. Recognizing that the beauty market is a sector in constant expansion and innovation, both in terms of products and services, and being one of the most promising segments, the beauty industry boosts the Brazilian economy and creates countless opportunities. Men's interest in self-care has significantly contributed to this growth. The results of this research highlight the main motivations that influence men's consumption behavior, with the opinions of friends and family being the primary influencing factor, followed by expert opinions. Finally, it can be observed that the surveyed group indicated self-image and personal well-being as the main motivations for the consumption of aesthetic products and services.
O paradigma da indústria cosmética no século XXI: o homem um novo mercado
(2024-09-30) Barbosa, Rafaela de Souza; Sousa, João Morais de; http://lattes.cnpq.br/9057718684364301; http://lattes.cnpq.br/4333220150655629
This monograph aimed to analyze the influence of the cosmetics industry on men. In essence, it addresses a dynamic study that precisely delimits the compelling viability of the aesthetic standard adopted by the male public today. In view of this, the participation of the media, especially social networks and digital influencers, partnerships with the cosmetics industry, in the launch of products and effective conquest of this public are visible. In addition, it has a representative study on the behavior of men in ancient times and their relationship with the aspect of beauty, considering its importance and influence at the time. In short, it presents a presentation of research data on the acceptance and adherence of men in the world of beauty, with reference to cosmetics. The objectivity of this study is quite representative and aims at the interpretation of informative and comparative data, in addition to the investigation of men's behavior in relation to the cosmetics sector. This monograph has a bibliographic, qualitative, descriptive and informative study, through research in digital books, articles and educational websites. Therefore, it is clear that the cosmetics industry has definitely won over the male audience and has been launching more and more products aimed at them, whose acceptance is quite representative.