Navegando por Autor "Melo, Jaqueline Ferreira Holanda de"

Agora exibindo 1 - 13 de 13

Burocracia no sistema público: experiência de estágio no Setor Financeiro da Secretaria de Justiça e Direitos Humanos - PE
(2020) Cardoso, Emerson Alves; Albuquerque, Hortência Cruz de; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/4316127961561473; http://lattes.cnpq.br/9969109971150312
Das cores primárias ao tapete vermelho: relato de experiência de extensão universitária em unidade prisional feminina (RMR - PE)
(2020-09-29) Lima, Izabelly Mikaela Rocha; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/8351926168482175
“Dos átomos aos bits”: movimento de significados e consumo no metaverso do Roblox
(2022-10-06) Santos, Cássio Santana Correia dos; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/5623932636464010
The virtual environments of games, as a result of technological advances, have provided a new spectrum of consumption that can affect consumer behavior in digital contexts. These innovations have created an ecosystem of interconnected networks and, at various stages, technologies have taken on important roles in introducing new meanings into the lives of modern consumers. Resulting in a widespread digitization of many consumer goods which makes them more dematerialized. Therefore, in order to define how meaning moves in themrelationship between consumer and digital good, in the context of the metaverse, this work aimed to investigate meanings and meanings that permeate the consumption of virtual products on the Roblox gaming platform, from the analysis of public material, available on the Youtube platform, mainly from content producers of generation Z. To this end, a method was followed that combines exploratory searches - both for texts and videos, with netnographic observation. From the texts returned in the search, the theoretical framework was structured, while a descriptive analysis was carried out from the search for videos. From the selected and observed videos, a thematic analysis was carried out with contributions from semiotic analysis (HOHLFELDT et al., 2008; SANTAELLA, 2017; BARROS, 2001; FIORIN, 1990). From the study carried out, it can be seen that consumers/players start from the associations of virtual goods having as a reference characteristics and aspects of the concrete world and commonly the items that consumers have are assimilated to their own peculiarities. In this way, it was possible to consider that digital artifacts gain meaning as users attribute meanings to goods from the social interactions of the metaverse and beyond. That is, the construction of meanings and their movements become effective, as the relationship between players, developers and brands is established on a dynamic, which
Estudo netnográfico de perfis virtuais plus size da RMR-PE na rede social “Instagram”
(2021-12-02) Silva, Irtes Rodrigues da; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/4285115769436827
Historically, women are the ones who suffer most from aesthetic standards, and the current beauty standard is hardly reached by most of them. In this context, the fat body is generally associated only with the disease and people with such characteristics are not considered potentially consumers, mainly in the Fashion market. In response to such a scenario, there was the emergence of the plus size movement, which stands out with the increase in users of digital social networks, which is the focus of this work. Through netnography, an approximation was made with the universe studied and later a content analysis of the publications of six profiles in the Metropolitan Region of Recife - PE, on the digital social network Instagram, aimed at the fat or plus size public, was carried out. three individual profiles and three collective / movement profiles. In addition, a periodic cut of publications was made. After analysis, it was possible to categorize them into: “Indication of brands and stores”; "Looks"; "Cheers"; “Empowerment and self-love”; "Events and Media"; "Lifestyle and Self-Promotion"; "Engagement"; “Partners”; "Social questions"; “Models and Inspiring People”. The analysis of the set of profile publications in the Metropolitan Region of Recife-PE showed that, in the region of this state - which is a major fashion-clothing producer, the trend of a national and international agenda of demands by the movement in favor of a fashion that contemplates the valorization of fat people.
Extensão universitária e arte: um relato de experiência na produção de figurino
(2020-10-05) Santos, Maria da Conceição de Oliveira; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/0082286430557169
Gerenciamento e consumo da informação no serviço público: um estudo de caso em setor de estágio em instituição de ensino superior
(2023-09-12) Silva, Tamires Amanda Gonçalves da; Melo, Jaqueline Ferreira Holanda de; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2131976097619056
The present work is a reflection from an internship experience and its record, which aimed to analyze the management of a social network (Instagram) Internship Sector of a public higher education institution, considering, mainly, to describe the production (process) and to expose the consumption of information (data); considering the field of Consumer Sciences. Themes focus on concepts and definitions of Social Networks; Attention Economics; Content Planning and Production; and Public Marketing. Methodologically, it was addressed qualitatively and as a case study; the results were analyzed in a descriptive manner. The main recommendation presented by the study is to reiterate the importance of considering digital social networks as a form of social engagement, as well as of improving the delivery of public services, as a management tool that increasingly effectuates the communication cycle between the parties involved.
Moda all size
(2021-07-06) Tani, Marianna Megumi; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/6502755641753802
This work was prepared with the general objective of reflecting on beauty and body and dressing, taking into account body diversity, especially drawing attention to the need to consider fat people and their tastes and desires, as well as reflections on all size terminologies and plus size in the fashion-clothing field. The themes Beauty and Body were approached so that the first category was understood as a historical-cultural construction, while the second as the variety of female silhouettes. For reflections on plus size and all size markings in the field of clothing fashion, the production of content on digital social networks was also considered, in which the discussion has been frequent. Aiming to achieve the proposed objective, we proceeded: bibliographical study; survey of secondary data on digital social networks about the themes; capture of primary data through the application of an online form via the Google Forms platform, on the categories studied, which totaled a participation of 188 respondents, so with the online form it was possible to reach women who declared to wear the PP + P sizes (62/33%), M + G (82 / 44%), GG + XG (32 / 17%), and XG+ (12 / 6%). Regarding the results, the willingness of the women who participated in the study to change something in their bodies was almost unanimous, something related to weight being generally considered ugly. Regarding Fashion-Clothing, most respondents show interest in Fashion, expect to feel that their clothes represent them, and that they are comfortable. With regard to the term all size itself, it is still little talked about, although it is already possible to find some brands that produce in line with the idea. Regarding the respondents, regardless of the size they wear, most of them prefer clothes to have a greater range of sizes instead of segregating them into “fashion” and “fashion plus size”.
Um olhar sobre a moda modesta feminina plus size na atualidade brasileira (2021-2022)
(2022-05-26) Arruda, Maria Carla Santana de; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/7523113586119068
Modest fashion is characterized by being a fashion that aims to meet religious dress standards, and from the present study, there is the understanding that its bias is predominantly for the female audience. Thinking about the specificities of part of the public of this segment "modest women's fashion", meeting the demand of women who dress over size 46 was considered to outline the general objective of the study, which was to analyze the modest plus size fashion for evangelical women today. Brazilian (2021-2022), specifically the assembly public. For this, three methodological steps were used: An exploratory search of the literature; data collection in virtual and physical stores and active research through participant observation. It was understood that modest fashion has even more “modest” characteristics than evangelical fashion and, like secular fashion, has a limited supply of models and prints for fat women. It was also found that, even in the religious environment, aesthetic standards such as the hegemonic secular fashion were repeated throughout the findings, accusing the low representation of black and fat women in social media and in modest fashion business advertisements.
Reflexões sobre sustentabilidade e o ofício da costura
(2023-04-03) Santos, Rogério Júlio dos; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/9577626215045560
This work presents reflections on sustainability and entrepreneurship in the field of fashion, as well as in relation to the craft of seamstresses, aided by a brief survey of sewing professionals working in the city of Recife. To this end, an explanation was given regarding the themes, to then use qualitative research in order to compile material for possible reflective connections when thinking about the daily lives of professionals in the area.
Relato de experiência de extensão universitária: estímulo à criatividade para concepção de moda-vestuário em comunidade rural (Limoeiro - PE)
(2020-12-01) Silva, Irani Gomes do Nascimento; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2530777650612821
Relatório de monitoria das disciplinas: tecnologia na cadeia têxtil e ciências do conforto e tecnologia dos produtos emergentes
(2023) Sales, Ana Carolina de; Peroba, Ana Rita Valverde; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/1892852546869463; http://lattes.cnpq.br/7027034669331942
Uniformes laborais sob a ótica dos/as funcionários/as de uma unidade de alimentação e nutrição
(2018) Nóbrega, Irma Vieira de Sousa; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141
Vidas financeiras: a influência das heurísticas e vieses no comportamento para o superendividamento
(2021-02-22) Silva, Genilda Karla Nobre da; Albuquerque, Hortência Cruz de; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/4316127961561473; http://lattes.cnpq.br/7054065410080769
Among the consequences of certain consumption behaviors, over-indebtedness has been presented as one of the main dilemmas for Brazilians in these first two decades of the 21st century. Therefore, the general objective of this work was to understand the financial lives of consumers who are or have been in over-indebtedness. Regarding the methodological procedures, the present work has an exploratory-descriptive character of a qualitative nature. For the collection of primary data, on-site observation was carried out and a form was made available on the Google Forms platform. Based on what was observed, we can consider that schooling is not synonymous with financial education, income, its source and amount, together with the number of people who live together, despite not being determining factors in over-indebtedness, can help to worsen both default and quality of life. We hope that this work will contribute to the creation of effective programs to prevent over-indebtedness, protection and consumer education, with a view to influencing financial health and, consequently, improving the quality of life of citizens.