Navegando por Autor "Maia Filho, Luiz Flávio Arreguy"

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A influência das diferenças de gênero na escolha de consumo: um estudo baseado em vieses comportamentais
(2025-03-31) Kohl, Kimberly Gerda Nunes; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
Este estudo analisa a influência das diferenças de gênero nas escolhas de consumo sob a perspectiva dos vieses comportamentais. A teoria econômica neoclássica tradicional sugere decisões racionais, contudo pesquisas mais recentes, principalmente a partir dos estudos de Kahneman e Tversky (1979), indicam que decisões são frequentemente influenciadas por heurísticas e vieses cognitivos, questionando assim a premissa da racionalidade ilimitada. Este trabalho buscou investigar como os vieses comportamentais - excesso de confiança, aversão à perda, efeito enquadramento, contabilidade mental – podem a princípio estar relacionados às diferenças nas decisões de consumo entre homens e mulheres. A pesquisa é composta por uma revisão bibliográfica aprofundada e uma análise empírica utilizando dados reais de clientes de consultoria financeira, com o objetivo de ilustrar eventuais padrões distintos de consumo ligados ao gênero. Os resultados mostraram diferenças significativas entre os gêneros, com mulheres demonstrando maior aversão à perda e comportamento conservador e homens apresentaram maior excesso de confiança, destinando mais recursos a financiamentos e consórcios, sugerindo maior propensão ao risco. Além disso, mulheres apresentaram maior segmentação das despesas, evidenciando o viés da contabilidade mental. Esses achados reforçam a importância de estratégias financeiras diferenciadas para homens e mulheres.
Abordagem comportamental da pobreza
(2020-11-05) Verçosa Filho, José Roberto de Souza; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
The scarcity of resources, including cognitive, information and self-control, is an object of fundamental study in economic theory, because, without scarcity, there is no need for such a theory. Poverty is one of the problems that involves different types of scarcity and is present both in the daily lives of Brazilians here, as well as in the whole world; it is a problem that has existed for thousands of years and remains without an effective solution. The theoretical framework of behavioral theory can help tackle this problem by helping policy makers to design effective programs and policies to combat poverty, as well as better understanding of behavior and the way people in poverty to make their decisions. In this work, a review of the economic behavioral literature will be made where the concepts and programs that are, in some way, related to the fight against poverty will be rescued and brought together. Showing that the use of behavioral insights in the design of policies that address poverty can result in more efficient programs.
Ancoragem de preço: uma investigação econômico-comportamental sobre efeito ancoragem no uso do aplicativo menor preço em Pernambuco
(2019) Silva, Gabriel Fernando Candido da; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377; http://lattes.cnpq.br/5814642766143449
Atenção e persuasão, as armas da comunicação dos youtubers de finanças
(2021-07-22) Soares, Bruno Alecsander Maia; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
This work aims to analyze the degree of sophistication in communication from the perspective of Behavioral Economics, regarding the levels of persuasion and attention capture through the formation of habits, used by the two biggest channels of personal finance and investments of YouTube in Brazil. The methodology used in this work was Content Analysis, through a qualitative approach. The three videos of the channels O Primo Rico and Me Poupe! which had the highest amount of views in the last six months. Thus, it was possible to conclude that producers strategically use the techniques of persuasion and attention capture, pointing to a need for more careful and rational filtering by consumers in their search for financial instruction via internet videos.
Dinâmica do emprego industrial no Brasil entre 2007 e 2018: centralização ou descentralização industrial?
(2020-08-25) Hallay, Thaynara; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
This study aimed to investigate possible structural changes in Brazilian industrial employment in recent years, according to a regional perspective, considering the spatial distribution of formal labour – territorial centralisation or decentralisation of the industry –, as well as to identify and categorise the productive factor more intensively used in industrial activities. The used data are from Relação Annual de Informações Sociais, of the Ministry of Labour and Employment, from 2007 to 2018. The classification of the different industrial branches was based on the taxonomy of the Organisation for Economic Cooperation and Development (1987), which categorizes the different types of industry according to their main competitive factor. While applying the Adapted Locational Quotient and the Hischman-Herfindahl Index, within a context of loss of industry participation, as argued by Cruz and Santos (2011) and Monteiro and Silva (2018), it was observed that the configuration of industrial activity is dynamic, sometimes due to quantitative expansion, sometimes due to qualitative expansion, but with no signs of significant structural changes: the gain in industrial relevance in the North and Northeast seems to be conditioned by a higher volume of employment in less technologically advanced industrial sectors, showing that, despite the loss of industrial importance in some areas of the South and Southeast, they continue to lead the country when considering its technological content.
Ectima contagioso e a caprinovinocultura em Pernambuco: estudo preliminar para políticas públicas com novas abordagens
(2023-09-15) Santana, Ítala Nascimento de; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377; http://lattes.cnpq.br/7702088790644666
Zoonotic diseases pose a significant public health problem worldwide and, in addition to the major risks to human health, also generate significant direct and indirect economic impacts. Some of these diseases have already been controlled or eliminated in most developed countries but remain endemic and often neglected in developing countries. One such disease is Contagious Ecthyma, a highly contagious viral zoonotic disease that mainly affects goats and sheep and can be responsible for significant economic losses in Brazil, especially in the Northeast region, where goat farming and sheep farming are economically relevant activities. The challenges in addressing Contagious Ecthyma often stem from the lack of disease diagnosis and monitoring, in addition, its social and economic costs are still underexplored. In this context, conducting economic analyses can support decision-making by stakeholders and enable the assessment and comparison of interventions. Therefore, the objective of this work was to conduct preliminary studies that may support future analyses of the socioeconomic impacts and behavioral factors associated with Contagious Ecthyma illness among both animal and human populations in Pernambuco. Based on the collected information, it seeks to identify intervention strategies inspired by the One Health approach and Behavioral Economics. To achieve this, the study adopts a qualitative applied methodology with the goal of understanding and describing the potential socioeconomic risks posed by the disease in a well-defined territorial and socioeconomic context. It aims to construct a comprehensive perspective on coping possibilities, utilizing literature and document research as its primary procedures. Based on the findings of this work, it is possible to assert that estimating the costs associated with Contagious Ecthyma is essential to determine its relevance as an economic, social, and public health problem. The utilization of approaches such as One Health and Behavioral Economics can contribute to the development of effective strategies for disease prevention and control.
Os efeitos do setor público sobre a renda no Brasil
(2019) Gonçalves, Marcelle Pereira; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377; http://lattes.cnpq.br/5917894931067883
The public sector exists to address social needs arising from market failures; in this respect, one of its functions is the distributive function. This work proposes to study the impact of the public sector's performance on the distribution of income in Brazil over recent years. In view of the complexity of this theme, one must compare different approaches to understand the effects of fiscal policy on different sectors of society. From this perspective, accounting data and public sector fiscal indicators were gathered, following from different analytical approaches. The analysis of the secondary data showed the excess of expenses, but low impact on the distribution of income.
Endividamento no Brasil: o contexto socioeconômico e suas possíveis relações com a presença de vieses cognitivos das decisões financeiras
(2025-08-11) Santos, Aimê Cristina Silva; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
Este trabalho teve como objetivo analisar o endividamento da população brasileira, considerando de que forma as decisões financeiras dos indivíduos podem ser influenciadas tanto pelo ambiente socioeconômico quanto por vieses cognitivos. Para isso, foram examinados diversos indicadores, como emprego, renda e Produto Interno Bruto (PIB), além da aplicação de conceitos da Economia Comportamental. Observou-se que os vieses comportamentais afetam diretamente as decisões de consumo, muitas vezes de maneira inconsciente, tornando difícil evitá-los mesmo com esforço racional. Concluiu-se, portanto, que o endividamento não é consequência exclusiva da escassez de recursos, mas resulta também de fatores psicológicos, sociais e estruturais. Além disso, a ampliação do acesso ao crédito, embora tenha promovido maior inclusão financeira, revelou um efeito colateral importante: a ausência de educação financeira adequada entre a população tem contribuído significativamente para o aumento do endividamento.
Ensino remoto emergencial e gestão do tempo: uma análise econômico-comportamental das mudanças na perspectiva de estudantes de Economia da UFRPE
(2021-07-22) Almeida, Jéssica Albuquerque de; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
The covid-19 pandemic brought changes in the format of university education, due to the need for distance, remote learning alternatives were needed to continue the education of students. However, this format brought some benefits and harms, due to changes in people's behavior, time management, procrastination, attention captures. In this context, a survey was carried out with students from the Economics undergraduate course at the Federal Rural University of Pernambuco, Recife Campus. The results point out to learning and organizational difficulties, from one hand, and improvements with cost reduction and flexibility, from the other.
Evolução recente do mercado esportivo no Brasil: análise do impacto financeiro do programa sócio torcedor em clubes brasileiros
(2024-10-04) Jordão, Francisco Maia; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
O trabalho intitulado "Evolução recente do mercado esportivo no Brasil: análise do impacto financeiro do programa sócio torcedor em clubes brasileiros" tem como objetivo investigar a relação dos torcedores com os clubes de futebol no Brasil, especialmente no contexto dos programas de sócio torcedor. Este estudo busca entender como esses programas influenciam o consumo dos torcedores e o impacto financeiro dos clubes participantes das Séries A, B e C do Campeonato Brasileiro. O futebol no Brasil vai além de ser apenas um esporte; é um fenômeno sociocultural profundamente enraizado na identidade nacional. A paixão dos torcedores desafia as premissas da economia neoclássica, onde as decisões de consumo são guiadas por fatores emocionais e simbólicos, e não apenas por uma análise racional de custos e benefícios. A metodologia envolve a análise de um clube de cada região do Brasil, considerando desempenho recente, base de fãs e história. A pesquisa examina as diferenças de preços dos programas de sócio torcedor em relação à renda per capita de cada estado, explorando como a economia comportamental pode decifrar os mecanismos que impulsionam as decisões de consumo no futebol. Através deste estudo, busca-se fornecer uma compreensão mais profunda sobre como a paixão pelo futebol influencia o comportamento do consumidor e como os clubes podem otimizar seus programas de sócio torcedor para maximizar o impacto financeiro.
Fatores determinantes do consumo de bens não essenciais no município de Recife durante a pandemia 2020-2022
(2022-05-25) Lima, Maria Carolina Ribeiro de; Kehrle, Luiz Rodrigues; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377; http://lattes.cnpq.br/3665967394288808
The present study aims to investigate the determinants of products non-essential consumption in the city of Recife during the 2020-2022 pandemic. The methodological procedures consist of carrying out a survey using the online questionnaire was applied, which was answered by 133 people, with initial questions to build a profile and also objective questions measured by the Liked scale. The main results showed the majority population considered between 21 and 30 years old, that price and income become determining factors for the consumption of non-essential goods during the covid-19 pandemic. however satisfaction was not a significant factor in the research, sees itself using virtual alternatives, feels influenced by marketing and promotions, consuming non-essential goods with relatively low or fair value.
Formalismo versus intuição: a presença de fatores comportamentais na concessão de crédito a clientes
(2019) Souza, Luciely Luiza de; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
This paper aims to study and propose improvements to the credit analysis and policies in small companies, considering behavioral aspects and their possible influences, to guide the search for balance between formalism and intuition. The method used is qualitative, using semi-structured interview in a case study based on a merchandising company located in the metropolitan region of Recife. Apparent susceptibilities to specific cognitive biases were identified in the analysis and credit granting processes, which could significantly impact the company's decision making. Accordingly, a number of proposals for improvements in the company practices were suggested.
O impacto do ectima contagioso na caprinovinocultura em Pernambuco: uma análise socioeconômica e comportamental da doença sob a perspectiva de Saúde Única
(2025-03-20) Silva, Rafaela Cristini da Costa; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377; http://lattes.cnpq.br/7052266252404887
Doenças zoonóticas são aquelas que podem ser transmitidas, de forma natural, de animais para humanos e se apresentam como um problema de saúde pública mundial. Além dos riscos à saúde animal e humana, as zoonoses trazem grandes impactos socioeconômicos para a sociedade como um todo. Grande parte dessas doenças acaba sendo negligenciadas nos países em desenvolvimento da África, Ásia e América Latina; uma dessas enfermidades é o ectima contagioso, uma doença viral e extremamente contagiosa que ocorre em caprinos e ovinos ao redor do globo, causando perda econômica nas regiões em que a caprinovinocultura é amplamente difundida. No Brasil, principalmente no Nordeste, a caprinovinocultura possui grande relevância econômica, sendo a fonte de renda de muitas famílias que vivem fora das grandes cidades; sendo assim, o ectima contagioso pode, a princípio, gerar grande impacto na região. Contudo, a doença segue negligenciada, tendo como principais dificuldades de enfrentamento a falta de diagnóstico e tratamento corretos, além de poucos estudos sociais e econômicos que permitam mensurar, de fato, os custos de enfrentamento à doença e os prováveis impactos socioeconômicos do ectima contagioso. Além disso, encontra-se em estágio muito inicial, em todo o Brasil, a construção de intervenções de saúde pública orientadas pela Saúde Única, abordagem que reconhece a interconexão entre a saúde humana, animal, das plantas e do meio ambiente. O presente trabalho busca levantar dados, informações e eventuais aspectos comportamentais envolvidos que possam subsidiar posteriores análises dos impactos econômicos e socioeconômicos da doença no estado de Pernambuco, bem como considerar linhas de intervenção promissoras, inspiradas na Saúde Única e na Economia Comportamental – com vistas à geração de impactos socioeconômicos positivos e a redução das perdas econômicas dessas famílias, decorrentes do ectima contagioso.
Patrimonialismo e clientelismo no Brasil: evidências e perspectivas no contexto da Operação Lava Jato
(2018) França, Eduardo Gonçalves de; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
The goal of this work is to know better the relationship between the public and private sectors, which can be traced since the formation of Brazil. To do it, bibliographical references that exposed these relations from the colony to the present Brazil were used. The problematic consequences of patrimonialism, clientelism and rent-seeking were studied, culminating in the Operation Car Wash, which operated by overthrowing relations between large businessmen and Brazilian politicians that were involved in corruption. The conclusion shows that the relationship between the public and the private sectors has existed in Brazil since its formation, and despite several problems and several attempts to solve them, there is no indication that the scenary of mutual and conflicting favoring between the sectors public and private will end in a near future.
Precificação de serviços educacionais: diretrizes gerais adotadas e oportunidades de aperfeiçoamento na precificação em uma instituição de ensino profissional e tecnológico
(2021-12-17) Moreira, Camilla Gonzaga; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
This study has as its main focus the pricing methods of educational services in the pricing of technical courses. The general objective is to identify which are the main methods adopted in the pricing of educational services, more specifically technical courses, in a technical education institution in the state of Pernambuco, as well as to consider possible opportunities for improvement. To this end, the following specific objectives were defined: to rescue authors and theories relevant to the context of pricing of educational services, gather data and information considered in the analysis of the cost structure for price formation of a line of services (technical courses) offered by the studied institution, understand, in general, how the institution converts the relevant information into prices effectively practiced and perform a sustainability analysis of the method used by the institution. Addressing the pricing methods of educational services in the pricing of technical courses is justified by its relevance in the face of an increase in the search for financial sustainability of educational organizations in the post-pandemic recovery economy. The methodology used has a bibliographic character, with the study and comparison of the works of different authors for further deepening on the theme, besides the documental analysis of exploratory nature. With results treated qualitatively, from the collection of information in secondary and primary sources, with data provided by a private educational institution - with due research authorization, the simulation was performed, increasing the number of participants per class and keeping the fixed costs, it was identified in the results that increasing the standard amount of participants from 25 to 28 would bring more efficient results and growth in the operating result, around 5 percentage points. With the gathering of information throughout the research and data analysis, it was possible to conclude that the theoretical pricing methods are positive in the formation of prices for educational services, helping the institution, in obtaining well-defined costs and in the view of the previous result.
O viés da disponibilidade nas decisões de investimento dos indivíduos
(2024-03-04) Brito Neto, José Heleno de; Maia Filho, Luiz Flávio Arreguy; http://lattes.cnpq.br/2508376486299377
The present monograph investigates the impact of the availability bias on individuals' investment decisions, aiming to understand to what extent and by which means financial education can mitigate the adverse effects of these decisions. Initially, we retrieve concepts from behavioral economics and contextualize the situation of financial literacy in Brazil. Through a literature review, we seek to understand the role of the availability bias in investment decisions, analyzing case studies and research that address its influence in different economic contexts. Using an analytical-deductive method, we explore strategies and techniques that can be employed to minimize the negative impact of this bias, aiming to improve financial decision-making. Data collection and selection involved a systematic review of academic sources, prioritizing articles in Portuguese between 2018 and 2023. Six articles were selected, focusing on Brazilian case studies. The studies analyzed reveal that the availability bias significantly influences individuals' investment decisions, especially among the younger and less experienced. Information about the recent appreciation of financial assets, widely disseminated on social media platforms and influenced by digital influencers, has been shown to be a determining factor in investment choices. Lack of understanding of associated risks and the tendency to seek alternative assets were also highlighted as significant concerns.