Navegando por Assunto "Capitalismo"

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Como o capitalismo de vigilância influencia o comportamento do consumidor: uma plataforma instagramágico
(2024-10-09) Lima, João Wellington de; Freitas, Dayse Amâncio dos Santos Veras; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/3760247991082202
With the transition from industrial to informational development, a structure for the transmission of information and globalized communication was created. This structure provided the emergence of new interactions, control, social transformation and a new type of power, called Instrumentary, configured by digital surveillance. With surveillance capitalism, which is a new logic of capitalism defended by author Shoshana Zuboff (2020), human experience was transformed into behavioral data, considered the new raw material and creating a new type of market. Currently, such data is collected from digital tools and platforms. The present work sought as an object of study the social network platform Instagram, with the hypothesis that consumers/users of this social network identify that they are influenced by the data generated through the platform. To explore the topic, bibliographical and qualitative research was carried out, with a survey of theoretical references. To collect information, the method used was the application of a questionnaire using the Google Forms tool, applied between the 3rd and 18th of September 2024 and analyzed based on the surveillance capitalism concept of Zuboff (2020). As a result, it was found that users/consumers of the social network Instagram are influenced by the platform based on the advertisements received. And the conclusion is that surveillance capitalism is a key factor in today's society, as through data mining and collection they can influence several individuals through the analysis of their information generated on platforms.
A contribuição da economia de mercado para o bem-estar social
(2020-11-03) Santos, Marcílio Souza dos; Carazza, Luís Eduardo Barbosa; http://lattes.cnpq.br/1625397086677760; http://lattes.cnpq.br/0726934749232518
Societies are always looking for the best ways to obtain goods and services for their welfare and to mitigate the conflicts that arise in the relationships involving people and organizations. In this context, this article aims to present the contribution of the market economy to the welfare of societies, focusing on the economic, social and political dimensions. Theoretical arguments defend economic freedom according to the following emphases: institutional, business (this one in two authors), transactional and civilizational. The data analysis points to the most satisfactory performance in economic, social and political indicators by the freest countries, in comparison with the less free ones. The research analyzes the contribution of economic freedom for the progress of societies.