Navegando por Autor "Silva, Marília Gabriely Cirino da"

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    Mensuração da qualidade dos serviços prestados nos bares de Serra Talhada-PE
    (2021-12-09) Silva, Marília Gabriely Cirino da; Carneiro, Jailson Santana; http://lattes.cnpq.br/0403978206266328; http://lattes.cnpq.br/9839897011531923
    This study aimed to analyze the quality of services offered by bars located in Serra Talhada from the point of view of customers. To this end, the factors that influence the quality of services provided by bars, such as service, safety, price, etc., were presented in the theoretical framework. which consequently influence customer choices. After that, data collection was performed, which used a quantitative approach through a questionnaire applied to 98 customers of bars in Serra Talhada. When analyzing the collected data, it was found that the criteria chosen by the customers are not always the same, despite the Customer Service being a prominent item. Based on the results, suggestions for improvement were created for the bars, with the aim of helping managers to improve their services.