Navegando por Autor "Rocha, Maria Alice Vasconcelos"

Agora exibindo 1 - 8 de 8

Análise da motivação do consumidor para bens falsificados: um estudo de caso na indústria da moda
(2023-09-06) Santos, Rebeca Brandão dos; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0012117413384643
The objective of this research is to raise subsidies for a theoretical reflection, starting from the analysis of the problem of the naturalization and growth of the use of counterfeit and pirated objects, also known as replicas, with the intention of improving the understanding about the motivations for buying and using these products, in addition to the satisfaction of contemporary consumers. In order to achieve the project's objective, bibliographic research, field research, data collection with the application of a digital form, and use of the observation and comparison method in the research approach will be carried out, using the qualitative approach with users of fake fashion products. As a result of this project, it is expected that discussions will take place on the increase of this specific consumption, taking into account its more accessible prices, which provide greater ease of acquisition in the illegal market. Furthermore, it is expected to argue the assumption of social inclusion through clothing in the use of items that characterize identity and belonging to specific groups.
Análise do consumo da classe trabalhadora na cadeira têxtil de confecções em Pernambuco
(2018-08-20) Lima, Yanca Larissa Moura; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/4086323190799195
From observations on collaborative store of Marco Pernambucano of fashion, the interest in studying fashion and clothing consumption by the working class in society and how this influences the development and consumption Organization of Textile and clothing Chain of Pernambuco. Study this type of consumption becomes important because the garment, as a priority, is in addition to its basic functions. The consumption of this product line, if you're looking to satisfy more than natural needs of the individual, and thus aggregates products symbols. So, the clothing is used as a tool of communication and understanding in this process of signification is fundamental to the formation of a correct view of what your final product. However, how this consumption by individuals with lower purchasing power? In this sense it is necessary to investigate the role of the working class consumption processes that have influenced and will influence the development of this chain, whether as a spontaneous activity, whether as a result of changes to the environment that involves. Thus, presents itself as objective, the evolutionary chain profile design textile and clothing of Pernambuco (CTC-PE) categorized by means of consumer relations, using as bibliographical research tool and the collection of primary data. The research consists in the analysis of historic development of the textile and clothing Chain, the characterization of the sector and of the consumer society. Thus, the role of the imperatives of the markets in the purchasing decisions of fashion clothing for the working class, in addition to the Organization of society and of industries for consumption and production.
Captação de tendências de moda pelos micro e pequenos empreendedores no Estado de Pernambuco
(2018-07-20) Silva, Jéssica Maciel; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/4220690441400301
Gerenciamento e consumo da informação no serviço público: um estudo de caso em setor de estágio em instituição de ensino superior
(2023-09-12) Silva, Tamires Amanda Gonçalves da; Melo, Jaqueline Ferreira Holanda de; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2131976097619056
The present work is a reflection from an internship experience and its record, which aimed to analyze the management of a social network (Instagram) Internship Sector of a public higher education institution, considering, mainly, to describe the production (process) and to expose the consumption of information (data); considering the field of Consumer Sciences. Themes focus on concepts and definitions of Social Networks; Attention Economics; Content Planning and Production; and Public Marketing. Methodologically, it was addressed qualitatively and as a case study; the results were analyzed in a descriptive manner. The main recommendation presented by the study is to reiterate the importance of considering digital social networks as a form of social engagement, as well as of improving the delivery of public services, as a management tool that increasingly effectuates the communication cycle between the parties involved.
Investigação do direcionamento do mercado por meio dos motores de busca
(2023-04-28) Campelo Neto, Geraldo de Oliveira; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316
The purpose of this article is to investigate how companies use search engines to target the market, exploring the main strategies used and the results obtained. This article is a literature review, narrative type, which used the following databases, Gale, ASC from the CAPES journal, in addition to EBSCO and Google Schoolar and reliable institutions. After the search, 20 publications were used for this work. The main results were that the proper use of keywords is essential to attract qualified traffic and increase conversion opportunities. In addition, analyzing the profile of users who access the site can help customize digital marketing campaigns and optimize SEO strategies. Thus, it is concluded that the use of these strategies is essential to increase the visibility of the site, attract a qualified public interested in the products offered by the company.
Moda, consumo e identidade: a afirmação cultural das mulheres negras e a moda de terreiro no Brasil
(2025-03-18) Silva, Ariana Suerda da; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/5785885686176626
Este trabalho investiga as interseções entre moda, consumo e identidade cultural no contexto das práticas religiosas afro-brasileiras, com ênfase no papel das mulheres negras como agentes de transformação e afirmação identitária. No primeiro capítulo, discute-se a evolução da moda a partir do século XVII, analisando suas transformações e impactos na sociedade. O segundo capítulo aborda a moda e a estética para mulheres negras, destacando as dinâmicas de exclusão e os processos de ressignificação dos padrões estéticos historicamente impostos. Já no terceiro capítulo, a pesquisa explora a moda afro-brasileira, com destaque para a moda de terreiro, ressaltando sua dimensão sagrada e sua relevância na preservação das memórias das comunidades afro-religiosas. Os resultados evidenciam que a moda transcende a estética, configurando-se como uma ferramenta de resistência cultural, luta política e reconstrução identitária para as mulheres negras no Brasil.
A Nordestesse e o Nordeste
(2024-03-08) Paixão, José Guilherme Lima da; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316
The present work deals with the research on the Nordestesse platform and aims to analyze its possible changes in the vision of the Northeast Region when it comes to fashion consumption, considering the field of Consumer Sciences. The themes focus on the debate on the concept of identity and slow fashion within sustainable commerce. Methodologically, it was analyzed qualitatively and the results were analyzed descriptively. The reason for carrying out this study is to discuss the northeastern identity in the perception of fashion consumer behavior that is changing to a more sustainable way, and how the Nordestesse platform can help in this matter.
Petite size: traçando um perfil de consumidores de vestuário de tamanho pequeno
(2025-03-18) Watanabe, Daniela Victoria Aquino Guimarães; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/1782911052701620
O objetivo deste estudo é levantar dados sobre consumidores petite size, aqui caracterizados como consumidores de vestuário de tamanhos pequenos. A pesquisa se baseia, particularmente, nas configurações corporais, vivências de consumo e os desafios que enfrentam ao procurar roupas que se ajustem bem aos seus corpos. O perfil das consumidoras foi composto, em sua maioria, por mulheres de 36 a 46 anos, com corpo retângulo e peso médio de 50 kg. Elas se perceberam com características corporais mais próximas das de jovens que de adultos, enfrentaram dificuldades para encontrar roupas, preferiram lojas físicas para experimentar as peças e frequentemente precisaram ajustá-las com costureiras. Muitas recorreram à seção infantil; o que foi indiferente para algumas, mas desconfortável para outras. Entre os homens, predominaram aqueles de 26 a 35 anos, com peso médio de 49 kg e corpo retângulo. Eles se viram com um corpo mais jovem e enfrentaram certa dificuldade ao comprar roupas, preferindo experimentar as peças que aparentavam servir bem. Seja em lojas físicas ou online, a prioridade era encontrar o que buscavam. Além disso, geralmente não compraram roupas na sessão infantil. Diante desses resultados foi possível traçar um perfil de consumidores de tamanhos pequenos.