Navegando por Autor "Paixão, José Guilherme Lima da"

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    A Nordestesse e o Nordeste
    (2024-03-08) Paixão, José Guilherme Lima da; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316
    The present work deals with the research on the Nordestesse platform and aims to analyze its possible changes in the vision of the Northeast Region when it comes to fashion consumption, considering the field of Consumer Sciences. The themes focus on the debate on the concept of identity and slow fashion within sustainable commerce. Methodologically, it was analyzed qualitatively and the results were analyzed descriptively. The reason for carrying out this study is to discuss the northeastern identity in the perception of fashion consumer behavior that is changing to a more sustainable way, and how the Nordestesse platform can help in this matter.